Jesus Gutierrez Cillan
Jesus Gutierrez Cillan
Profesor de Marketing, Universidad de Valladolid
Dirección de correo verificada de eco.uva.es - Página principal
TítuloCitado porAño
The role of loyalty programs in behavioral and affective loyalty
B García Gómez, A Gutiérrez Arranz, J Gutiérrez Cillán
Journal of Consumer Marketing 23 (7), 387-396, 2006
2902006
Drink composition, voluntary drinking, and fluid balance in exercising, trained, heat-acclimatized boys
AM Rivera-Brown, R Gutiérrez, JC Gutiérrez, WR Frontera, O Bar-Or
Journal of Applied Physiology 86 (1), 78-84, 1999
1661999
The impact of customer relationship marketing on the firm performance: a Spanish case
C Camarero Izquierdo, J Gutiérrez Cillán, S San Martin Gutierrez
Journal of Services Marketing 19 (4), 234-244, 2005
1412005
The interaction of dependence and trust in long-term industrial relationships
C Camarero Izquierdo, J Gutiérrez Cillán
European Journal of Marketing 38 (8), 974-994, 2004
1342004
The combined influence of central and peripheral routes in the online persuasion process
R SanJosé-Cabezudo, AM Gutiérrez-Arranz, J Gutiérrez-Cillán
CyberPsychology & Behavior 12 (3), 299-308, 2009
632009
Order, positioning, scope and outcomes of market entry
J Rodríguez-Pinto, AI Rodríguez-Escudero, J Gutiérrez-Cillán
Industrial Marketing Management 37 (2), 154-166, 2008
632008
Determinants of influence and participation in the buying center. An analysis of Spanish industrial companies
M José Garrido-Samaniego, J Gutiérrez-Cillán
Journal of Business & Industrial Marketing 19 (5), 320-336, 2004
632004
The consumer's relational commitment: main dimensions and antecedents
SSM Gutiérrez, JG Cillán, CC Izquierdo
Journal of retailing and consumer services 11 (6), 351-367, 2004
502004
Drivers of customer likelihood to join grocery retail loyalty programs. An analysis of reward programs and loyalty cards
BG Gómez, AMG Arranz, JG Cillán
Journal of Retailing and Consumer Services 19 (5), 492-500, 2012
472012
The moderating role of user motivation in Internet access and individuals' responses to a Website
R San José-Cabezudo, J Gutiérrez-Cillán, AM Gutiérrez-Arranz
Internet Research 18 (4), 393-404, 2008
342008
Order and scale of market entry, firm resources, and performance
J Rodriguez-Pinto, J Gutiérrez-Cillán, AI Rodríguez-Escudero
European Journal of Marketing 41 (5/6), 590-607, 2007
262007
Entrepreneurs' social capital and the economic performance of small businesses: The moderating role of competitive intensity and entrepreneurs' experience
C Hernández‐Carrión, C Camarero‐Izquierdo, J Gutiérrez‐Cillán
Strategic Entrepreneurship Journal 11 (1), 61-89, 2017
252017
How market entry order mediates the influence of firm resources on new product performance
J Rodríguez-Pinto, AI Rodríguez-Escudero, J Gutiérrez-Cillán
Journal of Engineering and Technology Management 29 (2), 241-264, 2012
252012
How brand post content contributes to user's Facebook brand-page engagement. The experiential route of active participation
J Gutiérrez-Cillán, C Camarero-Izquierdo, R San José-Cabezudo
BRQ Business Research Quarterly 20 (4), 258-274, 2017
192017
Designing effective websites: the moderating role of user internet experience
RSJ Cabezudo, AMG Arranz, JG Cillán
Journal of Internet commerce 6 (1), 35-60, 2008
172008
Oportunismo y confianza en las relaciones empresa-consumidor
CC Izquierdo, SSM Gutiérrez, JG Cillán
Cuadernos de Economía y Dirección de la Empresa, 31-60, 2005
152005
Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty
B García-Gómez, AM Gutiérrez-Arranz, J Gutiérrez-Cillán
The International Review of Retail, Distribution and Consumer Research 22 (5 …, 2012
142012
Determinantes de la eficacia publicitaria del sitio web. Una aplicación del ELM
AMG Arranz, RSJ Cabezudo, JG Cillán
Revista española de investigación de marketing 8 (2), 93-122, 2004
142004
Dimensiones y determinantes del compromiso relacional del consumidor
CC Izquierdo, JG Cillán, SSM Gutiérrez
Revista española de investigación de marketing 8 (1), 97-120, 2004
142004
Ciencia y método científico
AI Rodríguez Escudero, J Gutiérrez Cillán
SARABIA, FJ (1999): Metodología para la investigación en marketing y …, 1999
111999
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Artículos 1–20