| Variables influencing cryptocurrency use: a technology acceptance model in Spain M Arias-Oliva, J Pelegrín-Borondo, G Matías-Clavero Frontiers in psychology 10, 438810, 2019 | 304 | 2019 |
| Towards the smart tourism destination: Key factors in information source use on the tourist shopping journey A García-Milon, E Juaneda-Ayensa, C Olarte-Pascual, ... Tourism management perspectives 36, 100730, 2020 | 98 | 2020 |
| La calidad en las organizaciones turísticas L González Menorca, C GONZÁLEZ MENORCA, ... Ediciones Paraninfo, SA, 2014 | 95 | 2014 |
| Assessing the acceptance of technological implants (the cyborg): Evidences and challenges J Pelegrin-Borondo, E Reinares-Lara, C Olarte-Pascual Computers in Human Behavior 70, 104-112, 2017 | 88 | 2017 |
| Key factors for in-store smartphone use in an omnichannel experience: Millennials vs. nonmillennials A Mosquera, E Juaneda-Ayensa, C Olarte-Pascual, J Pelegrín-Borondo Complexity 2018, 2018 | 75 | 2018 |
| Does ethical judgment determine the decision to become a cyborg? Influence of Ethical Judgment on the Cyborg Market J Pelegrín-Borondo, M Arias-Oliva, K Murata, M Souto-Romero Journal of Business Ethics 161 (1), 5-17, 2020 | 66 | 2020 |
| Emotions, price and quality expectations in hotel services J Pelegrin-Borondo, M Arias-Oliva, C Olarte-Pascual Journal of Vacation Marketing 23 (4), 322-338, 2017 | 64 | 2017 |
| Do you want to be a cyborg? The moderating effect of ethics on neural implant acceptance E Reinares-Lara, C Olarte-Pascual, J Pelegrín-Borondo Computers in Human Behavior 85, 43-53, 2018 | 63 | 2018 |
| Consumer behavior in shopping streets: the importance of the salesperson's professional personal attention N Medrano, C Olarte-Pascual, J Pelegrín-Borondo, Y Sierra-Murillo Frontiers in psychology 7, 175616, 2016 | 61 | 2016 |
| Serious games in management education: An acceptance analysis FR López, M Arias-Oliva, J Pelegrín-Borondo, LM Marín-Vinuesa The International Journal of Management Education 19 (3), 100517, 2021 | 60 | 2021 |
| Assessing the moderating effect of the end user in consumer behavior: the acceptance of technological implants to increase innate human capacities J Pelegrín-Borondo, E Reinares-Lara, C Olarte-Pascual, M Garcia-Sierra Frontiers in Psychology 7, 182818, 2016 | 54 | 2016 |
| Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain A Izquierdo-Yusta, CM Gómez-Cantó, J Pelegrin-Borondo, ... British Food Journal 121 (2), 386-399, 2019 | 47 | 2019 |
| Fuzzy set qualitative comparative analysis of factors influencing the use of cryptocurrencies in Spanish households M Arias-Oliva, J de Andrés-Sánchez, J Pelegrín-Borondo Mathematics 9 (4), 324, 2021 | 45 | 2021 |
| From wearable to insideable: Is ethical judgment key to the acceptance of human capacity-enhancing intelligent technologies? OP Cristina, PB Jorge, RL Eva, AO Mario Computers in Human Behavior 114, 106559, 2021 | 42 | 2021 |
| Cross-cultural study about cyborg market acceptance: Japan versus Spain K Murata, M Arias-Oliva, J Pelegrín-Borondo European Research on Management and Business Economics 25 (3), 129-137, 2019 | 39 | 2019 |
| Nanoimplants that enhance human capabilities: A cognitive‐affective approach to assess individuals’ acceptance of this controversial technology E Reinares‐Lara, C Olarte‐Pascual, J Pelegrín‐Borondo, G Pino Psychology & Marketing 33 (9), 704-712, 2016 | 39 | 2016 |
| Proposal for modeling social robot acceptance by retail customers: CAN model+ technophobia Á Subero-Navarro, J Pelegrín-Borondo, E Reinares-Lara, ... Journal of Retailing and Consumer Services 64, 102813, 2022 | 38 | 2022 |
| From a science fiction to reality: Cyborg ethics in Japan K Murata, AA Adams, Y Fukuta, Y Orito, M Arias-Oliva, J Pelegrin-Borondo Acm Sigcas Computers and Society 47 (3), 72-85, 2017 | 34 | 2017 |
| Wine tourism and purchase intention: a measure of emotions according to the PANAS scale J Pelegrín-Borondo, C Olarte-Pascual, G Oruezabala Journal of Wine Research 31 (2), 101-123, 2020 | 29 | 2020 |
| Model of acceptance of a new type of beverage: Application to natural sparkling red wine CO Pascual, JP Borondo, EMR Lara Spanish Journal of Agricultural Research 15 (1), 2, 2017 | 29 | 2017 |
Cristina Olarte PascualProfessor of Marketing, Universidad de La RiojaVerified email at unirioja.es
![Eva Reinares-Lara [ORCID: 0000-0002-5320-9268]](https://scholar.googleusercontent.com/citations?view_op=small_photo&user=L4p_QqkAAAAJ&citpid=2)
