Jorge Pelegrín Borondo
Jorge Pelegrín Borondo
Dirección de correo verificada de unirioja.es
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La calidad en las organizaciones turísticas
L González Menorca, C GONZÁLEZ MENORCA, ...
Ediciones Paraninfo, SA, 2014
622014
Consumer behavior in shopping streets: The importance of the salesperson's professional personal attention
N Medrano, C Olarte-Pascual, J Pelegrín-Borondo, Y Sierra-Murillo
Frontiers in psychology 7, 125, 2016
382016
Variables influencing cryptocurrency use: a technology acceptance model in Spain
M Arias-Oliva, J Pelegrín-Borondo, G Matías-Clavero
Frontiers in Psychology 10, 475, 2019
352019
Emotions, price and quality expectations in hotel services
J Pelegrín-Borondo, M Arias-Oliva, C Olarte-Pascual
Journal of Vacation Marketing 23 (4), 322-338, 2017
342017
Assessing the acceptance of technological implants (the cyborg): Evidences and challenges
J Pelegrin-Borondo, E Reinares-Lara, C Olarte-Pascual
Computers in Human Behavior 70, 104-112, 2017
322017
Assessing the moderating effect of the end user in consumer behavior: the acceptance of technological implants to increase innate human capacities
J Pelegrín-Borondo, E Reinares-Lara, C Olarte-Pascual, M Garcia-Sierra
Frontiers in psychology 7, 132, 2016
282016
Key factors for in-store smartphone use in an omnichannel experience: millennials vs. nonmillennials
A Mosquera, E Juaneda-Ayensa, C Olarte-Pascual, J Pelegrín-Borondo
Complexity 2018, 2018
212018
La publicidad en el teléfono móvil: tres grupos de clientes, veintisiete recomendaciones de actuación
MCO Pascual, EM Reinares-Lara, JP Borondo, MYS Murillo
UCJC Business and Society Review (formerly known as Universia Business Review), 2014
212014
Nanoimplants that enhance human capabilities: A cognitive‐affective approach to assess individuals’ acceptance of this controversial technology
E Reinares‐Lara, C Olarte‐Pascual, J Pelegrín‐Borondo, G Pino
Psychology & Marketing 33 (9), 704-712, 2016
192016
From a science fiction to reality: Cyborg ethics in Japan
K Murata, AA Adams, Y Fukuta, Y Orito, M Arias-Oliva, J Pelegrin-Borondo
ACM SIGCAS Computers and Society 47 (3), 72-85, 2017
182017
Model of acceptance of a new type of beverage: Application to natural sparkling red wine
CO Pascual, JP Borondo, EMR Lara
Spanish Journal of Agricultural Research 15 (1), 2, 2017
182017
Cognitive-affective model of acceptance of model phone advertising
C Olarte-Pascual, J Pelegrín-Borondo, E Reinares-Lara
Technická univerzita v Liberci, 2016
182016
Does ethical judgment determine the decision to become a cyborg?
J Pelegrín-Borondo, M Arias-Oliva, K Murata, M Souto-Romero
Journal of Business Ethics 161 (1), 5-17, 2020
172020
Do you want to be a cyborg? The moderating effect of ethics on neural implant acceptance
E Reinares-Lara, C Olarte-Pascual, J Pelegrín-Borondo
Computers in Human Behavior 85, 43-53, 2018
172018
Dimensions and basic emotions: A complementary approach to the emotions produced to tourists by the hotel
J Pelegrín-Borondo, E Juaneda-Ayensa, L González-Menorca, ...
Journal of Vacation Marketing 21 (4), 351-365, 2015
162015
La industria farmacéutica ante la demanda de responsabilidad social corporativa
CC Pérez, AH de Rosario, L Saraite, MMG Rodríguez
Revista Perspectiva Empresarial 3 (1), 55-75, 2016
102016
Asociacionismo comercial y cooperación en el comercio detallista:¿ cuáles son los motivos para asociarse de los comercios riojanos?
J Azón Ramos, M Huarte Cristóbal, J Pelegrín Borondo
Conocimiento, innovación y emprendedores: Camino al futuro, ed. JC Ayala …, 2007
92007
Towards the smart tourism destination: Key factors in information source use on the tourist shopping journey
A García-Milon, E Juaneda-Ayensa, C Olarte-Pascual, ...
Tourism management perspectives 36, 100730, 2020
72020
Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain
A Izquierdo-Yusta, CM Gómez-Cantó, J Pelegrin-Borondo, ...
British Food Journal, 2019
72019
Does the product test really make a difference? Evidence from the launch of a new wine
A García-Milon, MP Martínez-Ruiz, C Olarte-Pascual, J Pelegrin-Borondo
Food Quality and Preference 71, 422-430, 2019
62019
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Artículos 1–20