Elderly and internet banking: An application of UTAUT2 J Arenas Gaitán, B Peral Peral, M Ramón Jerónimo Journal of Internet Banking and Commerce, 20 (1), 1-23., 2015 | 378 | 2015 |
Dirección de la fuerza de ventas ECD de Castro, AN García, BP Peral Esic Editorial, 2003 | 177 | 2003 |
De la brecha digital a la brecha psico-digital: Mayores y redes sociales BP Peral, JA Gaitán, ÁFV Ramos Comunicar: Revista Científica de Comunicación y Educación, 57-64, 2015 | 162* | 2015 |
Elderly persons and internet use MA Ramón-Jerónimo, B Peral-Peral, J Arenas-Gaitán Social Science Computer Review 31 (4), 389-403, 2013 | 157 | 2013 |
Users' intrinsic and extrinsic drivers to use a web-based educational environment MJ Sánchez-Franco, B Peral-Peral, ÁF Villarejo-Ramos Computers & Education 74, 81-97, 2014 | 88 | 2014 |
Technology Acceptance Model y mayores:¿ la educación y la actividad laboral desarrollada son variables moderadoras? BP Peral, JA Gaitán, MÁ Ramón-Jerónimo Revista Española de Investigación de Marketing ESIC 18 (1), 43-56, 2014 | 37 | 2014 |
A posteriori segmentation of elderly internet users: applying PLS-POS J Arenas-Gaitán, AF Villarejo Ramos, B Peral-Peral Marketing Intelligence & Planning 38 (3), 340-353, 2020 | 36 | 2020 |
Self-efficacy and anxiety as determinants of older adults’ use of Internet Banking Services B Peral-Peral, ÁF Villarejo-Ramos, J Arenas-Gaitán Universal Access in the Information Society 19 (4), 825-840, 2020 | 33 | 2020 |
Food-related lifestyles across generations J Arenas-Gaitán, B Peral-Peral, J Reina-Arroyo British Food Journal 124 (5), 1485-1501, 2022 | 23 | 2022 |
Users’ perception of visual design and the usefulness of a web-based educational tool MJ Sánchez-Franco, ÁF Villarejo-Ramos, B Peral-Peral, ... Procedia-Social and Behavioral Sciences 93, 1916-1921, 2013 | 21 | 2013 |
Gender roles in social network sites from generation Y FJ Rondán-Cataluña, B Sanz-Altamira, B Peral-Peral Journal of technology management & innovation 12 (4), 1-9, 2017 | 19 | 2017 |
Technology Acceptance Model y mayores:¿ la educación y la actividad laboral desarrollada son variables moderadoras? B Peral Peral, J Arenas Gaitán, M Ramón Jerónimo Revista Española de Investigación de Marketing, 18, 43-56., 2014 | 18 | 2014 |
El uso de los servicios online por los mayores: análisis de la banca por Internet ÁF Villarejo Ramos, B Peral Peral, J Arenas Gaitán Aula abierta, 47 (1), 97-106., 2018 | 12 | 2018 |
Gender in the Elderly Internet Users J Arenas-Gaitán, B Peral-Peral, MÁ Ramón-Jerónimo Strategies in E-Business: Positioning and Social Networking in Online …, 2014 | 12 | 2014 |
El papel de las variables sociodemográficas en el uso de las aplicaciones basadas en Internet por los Mayores BP Peral, JA Gaitán, MÁR Jerónimo INNOVAR. Revista de Ciencias Administrativas y Sociales 23 (48), 55-65, 2013 | 12 | 2013 |
Buying local food is not a question of attitude: an analysis of benefits and limitations B Peral-Peral, J Arenas Gaitán, J Reina-Arroyo Spanish Journal of Marketing-ESIC 26 (1), 80-97, 2022 | 11 | 2022 |
Local fresh food products and plant-based diets: An analysis of the relation between them J Arenas-Gaitán, B Peral-Peral, J Reina-Arroyo Sustainability 12 (12), 5082, 2020 | 11 | 2020 |
Grupos de mayores en la banca electrónica. Segmentación de clases latentes con PLS-POS J Arenas Gaitán, B Peral Peral, ÁF Villarejo Ramos XVIII Congreso de Marketing AEMARK (2016), pp. 611-626., 2016 | 11 | 2016 |
Ways of shopping & retail mix at the Greengrocer's J Arenas-Gaitán, B Peral-Peral, J Reina-Arroyo Journal of Retailing and Consumer services 60, 102451, 2021 | 10 | 2021 |
Latent segmentation of older adults in the use of social networks and e-banking services ÁF Villarejo Ramos, B Peral Peral, J Arenas Gaitán University of Borås, Sweden, 2019 | 9 | 2019 |