Marketing universals: Consumers’ use of brand name, price, physical appearance, and retailer reputation as signals of product quality N Dawar, P Parker Journal of marketing 58 (2), 81-95, 1994 | 2027 | 1994 |
Collusive conduct in duopolies: multimarket contact and cross-ownership in the mobile telephone industry PM Parker, LH Röller The RAND Journal of Economics, 304-322, 1997 | 576 | 1997 |
A cross-cultural study of interpersonal information exchange N Dawar, PM Parker, LJ Price Journal of international business studies 27, 497-516, 1996 | 456 | 1996 |
Staged estimation of international diffusion models: An application to global cellular telephone adoption MG Dekimpe, PM Parker, M Sarvary Technological forecasting and social change 57 (1-2), 105-132, 1998 | 316 | 1998 |
Global diffusion of technological innovations: A coupled-hazard approach MG Dekimpe, PM Parker, M Sarvary Journal of Marketing Research 37 (1), 47-59, 2000 | 304 | 2000 |
Aggregate diffusion forecasting models in marketing: A critical review PM Parker International journal of forecasting 10 (2), 353-380, 1994 | 251 | 1994 |
Ethnic cultures of the world: a statistical reference P Parker (No Title), 1997 | 237 | 1997 |
Price elasticity dynamics over the adoption life cycle PM Parker Journal of Marketing Research 29 (3), 358-367, 1992 | 208 | 1992 |
The economics of quality-equivalent store brands DA Soberman, PM Parker International Journal of Research in Marketing 23 (2), 125-139, 2006 | 183 | 2006 |
“Globalization”: modeling technology adoption timing across countries MG Dekimpe, PM Parker, M Sarvary Technological Forecasting and Social Change 63 (1), 25-42, 2000 | 183 | 2000 |
Homeostasis and consumer behavior across cultures PM Parker, NT Tavassoli International Journal of Research in Marketing 17 (1), 33-53, 2000 | 181 | 2000 |
Physioeconomics: The basis for long-run economic growth PM Parker Mit Press, 2000 | 168 | 2000 |
Specifying competitive effects in diffusion models: An empirical analysis P Parker, H Gatignon International Journal of Research in Marketing 11 (1), 17-39, 1994 | 164 | 1994 |
Weathering tight economic times: The sales evolution of consumer durables over the business cycle B Deleersnyder, MG Dekimpe, M Sarvary, PM Parker Quantitative Marketing and Economics 2, 347-383, 2004 | 152 | 2004 |
Do colder and hotter climates make richer societies more, but poorer societies less, happy and altruistic? E Van de Vliert, X Huang, PM Parker Journal of Environmental Psychology 24 (1), 17-30, 2004 | 148 | 2004 |
Advanced level physics M Nelkon, P Parker CBS Publishers & Distributors Pvt. Ltd, 2015 | 133 | 2015 |
National brands versus private labels: an empirical study of competition, advertising and collusion P Parker, N Kim European Management Journal 15 (3), 220-235, 1997 | 126 | 1997 |
Advanced level physics M Nelkon, P Parker The Physics Teacher 16 (9), 659-660, 1978 | 119 | 1978 |
Marketing information: A competitive analysis M Sarvary, PM Parker Marketing science 16 (1), 24-38, 1997 | 116 | 1997 |
Multi-market and global diffusion MG Dekimpe, PM Parker, M Sarvary INSEAD, 1998 | 94 | 1998 |