ANNA TORRES LACOMBA
ANNA TORRES LACOMBA
Professora Titular, Universitat Pompeu Fabra.
Correu electrònic verificat a upf.edu
Títol
Citada per
Citada per
Any
Generating global brand equity through corporate social responsibility to key stakeholders
A Torres, THA Bijmolt, JA Tribó, P Verhoef
International Journal of Research in Marketing 29 (1), 13-24, 2012
2852012
Customer satisfaction and brand equity
A Torres, JA Tribó
Journal of Business Research 64 (10), 1089-1096, 2011
1252011
Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations
A Torres, THA Bijmolt
European Journal of Operational Research 195 (2), 628-640, 2009
722009
Brand logo design: examining consumer response to naturalness
J Cesar Machado, L Vacas de Carvalho, A Torres, P Costa
Journal of Product & Brand Management 24 (1), 78-87, 2015
422015
Simulating the Cinema Market: How Cross‐Cultural Differences in Social Influence Explain Box Office Distributions
TLJ Broekhuizen, SA Delre, A Torres
Journal of Product Innovation Management 28 (2), 204-217, 2011
372011
Dual scaling and correspondence analysis of preferences, paired comparisons and ratings
A Torres, M Greenacre
International Journal of Research in Marketing 19 (4), 401-405, 2002
362002
Perceptual mapping of multiple variable batteries by plotting supplementary variables in correspondence analysis of rating data
A Torres, M van de Velden
Food quality and preference 18 (1), 121-129, 2007
202007
Marking your trade: Cultural factors in the prolongation of trademarks
V Melnyk, M Giarratana, A Torres
Journal of Business Research 67 (4), 478-485, 2014
182014
Evolutionary changes in service attribute importance in a crisis scenario the Uruguayan financial crisis
M Kim, N Lado, A Torres
Journal of Service Research 11 (4), 429-440, 2009
142009
Correspondence analysis and categorical conjoint measurement
A Torres-Lacomba
Multiple Correspondence Analysis and Related Methods. Chapman & Hall/CRC …, 2006
62006
Uncertainty avoidance and the exploration-exploitation trade-off
A Broekhuizen, T., Giarratana, M., and Torres
European Journal of Marketing 51 (11-12), 2017
52017
Same design, same response? Investigating natural designs in international logos
A Torres, J César Machado, L Vacas de Carvalho, M van de Velden, ...
Journal of Product & Brand Management 28 (3), 317-329, 2019
22019
Are Americans' musical preferences more omnivores today?
J López, A Torres, K Zerva
Department of Economics and Business, Universitat Pompeu Fabra, 2006
2006
En aquests moments el sistema no pot dur a terme l'operació. Torneu-ho a provar més tard.
Articles 1–13