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ANNA TORRES LACOMBA
ANNA TORRES LACOMBA
Professora Titular, Universitat Pompeu Fabra.
Dirección de correo verificada de upf.edu
Título
Citado por
Citado por
Año
Generating global brand equity through corporate social responsibility to key stakeholders
A Torres, THA Bijmolt, JA Tribó, P Verhoef
International Journal of Research in Marketing 29 (1), 13-24, 2012
3892012
Customer satisfaction and brand equity
A Torres, JA Tribó
Journal of Business Research 64 (10), 1089-1096, 2011
1742011
Brand logo design: examining consumer response to naturalness
J Cesar Machado, L Vacas de Carvalho, A Torres, P Costa
Journal of Product & Brand Management 24 (1), 78-87, 2015
882015
Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations
A Torres, THA Bijmolt
European Journal of Operational Research 195 (2), 628-640, 2009
822009
Simulating the Cinema Market: How Cross‐Cultural Differences in Social Influence Explain Box Office Distributions
TLJ Broekhuizen, SA Delre, A Torres
Journal of Product Innovation Management 28 (2), 204-217, 2011
462011
Dual scaling and correspondence analysis of preferences, paired comparisons and ratings
A Torres, M Greenacre
International Journal of Research in Marketing 19 (4), 401-405, 2002
432002
Marking your trade: Cultural factors in the prolongation of trademarks
V Melnyk, M Giarratana, A Torres
Journal of Business Research 67 (4), 478-485, 2014
352014
Perceptual mapping of multiple variable batteries by plotting supplementary variables in correspondence analysis of rating data
A Torres, M van de Velden
Food Quality and Preference 18 (1), 121-129, 2007
232007
Uncertainty avoidance and the exploration-exploitation trade-off
A Broekhuizen, T., Giarratana, M., and Torres
European Journal of Marketing 51 (11-12), 2017
152017
Evolutionary changes in service attribute importance in a crisis scenario the Uruguayan financial crisis
M Kim, N Lado, A Torres
Journal of Service Research 11 (4), 429-440, 2009
152009
Same design, same response? Investigating natural designs in international logos
A Torres, J César Machado, L Vacas de Carvalho, M van de Velden, ...
Journal of Product & Brand Management 28 (3), 317-329, 2019
122019
Correspondence analysis and categorical conjoint measurement
A Torres-Lacomba, M Greenacre, J Blasius
Multiple Correspondence Analysis and Related Methods. Chapman & Hall/CRC …, 2006
62006
Are Americans' musical preferences more omnivores today?
J López, A Torres, K Zerva
Department of Economics and Business, Universitat Pompeu Fabra, 2006
2006
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Artículos 1–13