Seguir
María Teresa Ballestar
Título
Citado por
Citado por
Año
Customer segmentation in e-commerce: Applications to the cashback business model
MT Ballestar, P Grau-Carles, J Sainz
Journal of Business Research 88, 407-414, 2018
822018
Knowledge, robots and productivity in SMEs: Explaining the second digital wave
MT Ballestar, Á Díaz-Chao, J Sainz, J Torrent-Sellens
Journal of Business Research 108, 119-131, 2020
602020
Predicting customer quality in e-commerce social networks: a machine learning approach
MT Ballestar, P Grau-Carles, J Sainz
Review of Managerial Science 13 (3), 589-603, 2019
482019
Consumer behavior on cashback websites: Network strategies
MT Ballestar, P Grau-Carles, J Sainz
Journal of Business Research 69 (6), 2101-2107, 2016
392016
The concept of sustainability on social media: A social listening approach
MT Ballestar, M Cuerdo-Mir, MT Freire-Rubio
Sustainability 12 (5), 2122, 2020
292020
Productivity and employment effects of digital complementarities
MT Ballestar, E Camina, A Diaz-Chao, J Torrent-Sellens
Journal of Innovation & Knowledge 6 (3), 177-190, 2021
182021
Social networks on cashback websites
MT Ballestar, J Sainz, J Torrent‐Sellens
Psychology & Marketing 33 (12), 1039-1045, 2016
182016
Impact of robotics on manufacturing: A longitudinal machine learning perspective
MT Ballestar, Á Díaz-Chao, J Sainz, J Torrent-Sellens
Technological Forecasting and Social Change 162, 120348, 2021
172021
A novel machine learning approach for evaluation of public policies: An application in relation to the performance of university researchers
MT Ballestar, LM Doncel, J Sainz, A Ortigosa-Blanch
Technological Forecasting and Social Change 149, 119756, 2019
152019
Segmenting the Future of E-Commerce, One Step at a Time
MT Ballestar
Journal of theoretical and applied electronic commerce research 16 (2), i-iii, 2021
72021
¿ Es el big data el siguiente paso en la digitalización de la empresa
MT Ballestar, DR Soriano, J Sanz
Economía Industrial 409, 47-56, 2018
42018
Why is your company not robotic? The technology and human capital needed by firms to become robotic
MT Ballestar, A García-Lazaro, J Sainz, I Sanz
Journal of Business Research 142, 328-343, 2022
22022
Todos los caminos llevan a la educación: un primer análisis de la robotización, la educación y el empleo
MT Ballestar, A García-Lázaro, J Sainz
Papeles de Economía Española, 33-49, 2020
12020
Evaluación económica de intervenciones educativas en la LOMLOE
MT Ballestar, J Sainz, I Sanz
Revista Española de Pedagogía 80 (281), 133-154, 2022
2022
From Ignorance to Distrust: The Public “Discovery” of COVID-19 Around International Women’s Day in Spain
M Martín-Llaguno, MT Ballestar, M Cuerdo-Mir, J Sainz
International Journal of Communication 16, 28, 2022
2022
Is the transposition of EU directives homogeneous? An AI counterfactual example
MT Ballestar, J Sainz, I Sanz
Applied Economics Letters, 1-5, 2021
2021
Models col· laboratius de negoci en economia digital
MT Ballestar, J Sainz
Oikonomics. Revista d'economia, empresa i societat, 2020
2020
Modelos colaborativos de negocio en economía digital
MT Ballestar, J Sainz
Oikonomics: Revista de economía, empresa y sociedad, 4, 2020
2020
A Tale of Two Social Influencers: A New Method for the Evaluation of Social Marketing
MT Ballestar, J Sainz
Advances in Digital Marketing and eCommerce, 80-90, 2020
2020
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–19