| Customer segmentation in e-commerce: Applications to the cashback business model MT Ballestar, P Grau-Carles, J Sainz Journal of Business Research 88, 407-414, 2018 | 82 | 2018 |
| Knowledge, robots and productivity in SMEs: Explaining the second digital wave MT Ballestar, Á Díaz-Chao, J Sainz, J Torrent-Sellens Journal of Business Research 108, 119-131, 2020 | 60 | 2020 |
| Predicting customer quality in e-commerce social networks: a machine learning approach MT Ballestar, P Grau-Carles, J Sainz Review of Managerial Science 13 (3), 589-603, 2019 | 48 | 2019 |
| Consumer behavior on cashback websites: Network strategies MT Ballestar, P Grau-Carles, J Sainz Journal of Business Research 69 (6), 2101-2107, 2016 | 39 | 2016 |
| The concept of sustainability on social media: A social listening approach MT Ballestar, M Cuerdo-Mir, MT Freire-Rubio Sustainability 12 (5), 2122, 2020 | 29 | 2020 |
| Productivity and employment effects of digital complementarities MT Ballestar, E Camina, A Diaz-Chao, J Torrent-Sellens Journal of Innovation & Knowledge 6 (3), 177-190, 2021 | 18 | 2021 |
| Social networks on cashback websites MT Ballestar, J Sainz, J Torrent‐Sellens Psychology & Marketing 33 (12), 1039-1045, 2016 | 18 | 2016 |
| Impact of robotics on manufacturing: A longitudinal machine learning perspective MT Ballestar, Á Díaz-Chao, J Sainz, J Torrent-Sellens Technological Forecasting and Social Change 162, 120348, 2021 | 17 | 2021 |
| A novel machine learning approach for evaluation of public policies: An application in relation to the performance of university researchers MT Ballestar, LM Doncel, J Sainz, A Ortigosa-Blanch Technological Forecasting and Social Change 149, 119756, 2019 | 15 | 2019 |
| Segmenting the Future of E-Commerce, One Step at a Time MT Ballestar Journal of theoretical and applied electronic commerce research 16 (2), i-iii, 2021 | 7 | 2021 |
| ¿ Es el big data el siguiente paso en la digitalización de la empresa MT Ballestar, DR Soriano, J Sanz Economía Industrial 409, 47-56, 2018 | 4 | 2018 |
| Why is your company not robotic? The technology and human capital needed by firms to become robotic MT Ballestar, A García-Lazaro, J Sainz, I Sanz Journal of Business Research 142, 328-343, 2022 | 2 | 2022 |
| Todos los caminos llevan a la educación: un primer análisis de la robotización, la educación y el empleo MT Ballestar, A García-Lázaro, J Sainz Papeles de Economía Española, 33-49, 2020 | 1 | 2020 |
| Evaluación económica de intervenciones educativas en la LOMLOE MT Ballestar, J Sainz, I Sanz Revista Española de Pedagogía 80 (281), 133-154, 2022 | | 2022 |
| From Ignorance to Distrust: The Public “Discovery” of COVID-19 Around International Women’s Day in Spain M Martín-Llaguno, MT Ballestar, M Cuerdo-Mir, J Sainz International Journal of Communication 16, 28, 2022 | | 2022 |
| Is the transposition of EU directives homogeneous? An AI counterfactual example MT Ballestar, J Sainz, I Sanz Applied Economics Letters, 1-5, 2021 | | 2021 |
| Models col· laboratius de negoci en economia digital MT Ballestar, J Sainz Oikonomics. Revista d'economia, empresa i societat, 2020 | | 2020 |
| Modelos colaborativos de negocio en economía digital MT Ballestar, J Sainz Oikonomics: Revista de economía, empresa y sociedad, 4, 2020 | | 2020 |
| A Tale of Two Social Influencers: A New Method for the Evaluation of Social Marketing MT Ballestar, J Sainz Advances in Digital Marketing and eCommerce, 80-90, 2020 | | 2020 |
Jorge SainzUniversidad Rey Juan CarlosDirección de correo verificada de urjc.es
