| Knowledge, robots and productivity in SMEs: Explaining the second digital wave MT Ballestar, Á Díaz-Chao, J Sainz, J Torrent-Sellens Journal of Business Research 108, 119-131, 2020 | 150 | 2020 |
| Customer segmentation in e-commerce: Applications to the cashback business model MT Ballestar, P Grau-Carles, J Sainz Journal of Business Research 88, 407-414, 2018 | 147 | 2018 |
| Predicting customer quality in e-commerce social networks: a machine learning approach MT Ballestar, P Grau-Carles, J Sainz Review of Managerial Science 13, 589-603, 2019 | 101 | 2019 |
| Productivity and employment effects of digital complementarities MT Ballestar, E Camina, Á Díaz-Chao, J Torrent-Sellens Journal of Innovation & Knowledge 6 (3), 177-190, 2021 | 73 | 2021 |
| A tale of two social influencers: A new method for the evaluation of social marketing MT Ballestar, J Sainz Digital Marketing & eCommerce Conference, 80-90, 2020 | 70* | 2020 |
| Consumer behavior on cashback websites: Network strategies MT Ballestar, P Grau-Carles, J Sainz Journal of Business Research 69 (6), 2101-2107, 2016 | 51 | 2016 |
| Impact of robotics on manufacturing: A longitudinal machine learning perspective MT Ballestar, Á Díaz-Chao, J Sainz, J Torrent-Sellens Technological Forecasting and Social Change 162, 120348, 2021 | 46 | 2021 |
| A novel machine learning approach for evaluation of public policies: An application in relation to the performance of university researchers MT Ballestar, LM Doncel, J Sainz, A Ortigosa-Blanch Technological Forecasting and Social Change 149, 119756, 2019 | 31 | 2019 |
| Social networks on cashback websites MT Ballestar, J Sainz, J Torrent‐Sellens Psychology & Marketing 33 (12), 1039-1045, 2016 | 27 | 2016 |
| Why is your company not robotic? The technology and human capital needed by firms to become robotic MT Ballestar, A García-Lazaro, J Sainz, I Sanz Journal of Business Research 142, 328-343, 2022 | 18 | 2022 |
| Segmenting the future of e-commerce, one step at a time MT Ballestar Journal of theoretical and applied electronic commerce research 16 (2), i-iii, 2021 | 16 | 2021 |
| An artificial intelligence analysis of climate‐change influencers' marketing on Twitter MT Ballestar, M Martín‐Llaguno, J Sainz Psychology & Marketing 39 (12), 2273-2283, 2022 | 13 | 2022 |
| ¿ Es el big data el siguiente paso en la digitalización de la empresa MT Ballestar, DR Soriano, J Sanz Economía Industrial 409, 47-56, 2018 | 7 | 2018 |
| From ignorance to distrust: The public “discovery” of COVID-19 around International Women’s Day in Spain M Martín-Llaguno, MT Ballestar, M Cuerdo-Mir, J Sainz International Journal of Communication 16, 28, 2022 | 6 | 2022 |
| An economic evaluation of educational interventions in the LOMLOE: Proposals for improvement with Artificial Intelligence MT Ballestar, J Sainz, I Sanz Revista Espanola De Pedagogia 80 (281), 17, 2023 | 4 | 2023 |
| Todos los caminos llevan a la educación: un primer análisis de la robotización, la educación y el empleo MT Ballestar, A García-Lázaro, J Sainz Papeles de Economía Española, 33-49, 2020 | 4 | 2020 |
| Evaluación económica de intervenciones educativas en la LOMLOE: propuestas de mejora con inteligencia artificial MT Ballestar, J Sainz, I Sanz Revista española de pedagogía 80 (281), 5, 2023 | 2 | 2023 |
| El capital humano en la economía digital I Sanz, L Serrano, MT Ballestar Papeles de Economía Española 166, 1-5, 2020 | 2 | 2020 |
| “Real impact”: Challenges and opportunities in bridging the gap between research and practice–Making a difference in industry, policy, and society YK Dwivedi, A Jeyaraj, L Hughes, GH Davies, M Ahuja, MA Albashrawi, ... International Journal of Information Management, 102750, 2024 | 1 | 2024 |
| Gender and generational cohort impact on entrepreneurs’ emotional intelligence and transformational leadership J Esteves, G de Haro Rodríguez, MT Ballestar, J Sainz International Entrepreneurship and Management Journal, 1-28, 2024 | | 2024 |
Jorge SainzUniversidad Rey Juan CarlosDirección de correo verificada de urjc.es
