Seguir
Sascha Raithel
Título
Citado por
Citado por
Año
Corporate social performance, analyst stock recommendations, and firm future returns
X Luo, H Wang, S Raithel, Q Zheng
Strategic Management Journal 36 (1), 123-136, 2015
5832015
The effects of corporate reputation perceptions of the general public on shareholder value
S Raithel, M Schwaiger
Strategic management journal 36 (6), 945-956, 2015
3232015
On the value relevance of customer satisfaction. Multiple drivers and multiple markets
S Raithel, M Sarstedt, S Scharf, M Schwaiger
Journal of the academy of marketing science 40, 509-525, 2012
2112012
Corporate social performance, firm size, and organizational visibility: Distinct and joint effects on voluntary sustainability reporting
P Schreck, S Raithel
Business & Society 57 (4), 742-778, 2018
2072018
The impact of brand rating dispersion on firm value
X Luo, S Raithel, MA Wiles
Journal of Marketing Research 50 (3), 399-415, 2013
1502013
Marketing mix and customer equity of SPA brands: Cross-cultural perspectives
CH Lee, E Ko, H Tikkanen, MCT Phan, G Aiello, R Donvito, S Raithel
Journal of Business Research 67 (10), 2155-2163, 2014
992014
The value‐relevance of corporate reputation during the financial crisis
S Raithel, P Wilczynski, MP Schloderer, M Schwaiger
Journal of Product & Brand Management 19 (6), 389-400, 2010
962010
Organizing actor Engagement: A platform perspective
L Blasco-Arcas, M Alexander, D Sörhammar, JM Jonas, S Raithel, T Chen
Journal of Business Research 118, 74-85, 2020
612020
In pursuit of understanding what drives fan satisfaction
M Sarstedt, CM Ringle, S Raithel, SP Gudergan
Journal of Leisure Research 46 (4), 419-447, 2014
602014
Recognition or rejection–How a company’s reputation influences stakeholder behaviour
M Schwaiger, S Raithel, M Schloderer
Reputation capital: Building and maintaining trust in the 21st century, 39-55, 2009
532009
Managing negative celebrity endorser publicity: How announcements of firm (non) responses affect stock returns
SJ Hock, S Raithel
Management Science 66 (3), 1473-1495, 2020
492020
Are Super Bowl ads a super waste of money? Examining the intermediary roles of customer-based brand equity and customer equity effects
S Raithel, CR Taylor, SJ Hock
Journal of Business Research 69 (9), 3788-3794, 2016
492016
Leitfaden zur Messung von Konstrukten
TAE Ebert, S Raithel
Vahlen, 2009
452009
The crisis‐response match: An empirical investigation
S Raithel, SJ Hock
Strategic Management Journal 42 (1), 170-184, 2021
362021
Reputation und unternehmenserfolg
M Schwaiger, S Raithel
Management Review Quarterly 64, 225-259, 2014
362014
Make the most of a polarizing brand
X Luo, M Wiles, S Raithel
Harvard Business Review, 2013
282013
Measuring the impact of corporate reputation on stakeholder behaviour
M Schwaiger, S Raithel, R Rinkenburger, M Schloderer
Corporate reputation : managing opportunities and threats, 61-86, 2011
252011
Portrayals of minorities and women in super bowl advertising
CR Taylor, A Mafael, S Raithel, CM Anthony, DW Stewart
Journal of Consumer Affairs 53 (4), 1535-1572, 2019
242019
Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity
A Mafael, S Raithel, SJ Hock
Journal of the Academy of Marketing Science 50 (1), 174-194, 2022
202022
Measuring the role of uniqueness and consistency to develop effective advertising
A Mafael, S Raithel, CR Taylor, DW Stewart
Journal of Advertising 50 (4), 494-504, 2021
202021
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20