| Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied IR De Luna, F Liébana-Cabanillas, J Sánchez-Fernández, F Muñoz-Leiva Technological Forecasting and Social Change 146, 931-944, 2019 | 460 | 2019 |
| Predicting the determinants of mobile payment acceptance: A hybrid SEM-neural network approach F Liébana-Cabanillas, V Marinkovic, IR De Luna, Z Kalinic Technological Forecasting and Social Change 129, 117-130, 2018 | 439 | 2018 |
| User behaviour in QR mobile payment system: the QR Payment Acceptance Model F Liébana-Cabanillas, I Ramos de Luna, FJ Montoro-Ríos Technology Analysis & Strategic Management 27 (9), 1031-1049, 2015 | 252 | 2015 |
| Intention to use new mobile payment systems: a comparative analysis of SMS and NFC payments F Liébana-Cabanillas, I Ramos de Luna, F Montoro-Ríos Economic research-Ekonomska istraživanja 30 (1), 892-910, 2017 | 228 | 2017 |
| Determinants of the intention to use NFC technology as a payment system: an acceptance model approach I Ramos-de-Luna, F Montoro-Ríos, F Liébana-Cabanillas Information Systems and e-Business Management, 1-22, 2015 | 219 | 2015 |
| Mobile payment adoption in the age of digital transformation: The case of Apple Pay F Liébana-Cabanillas, I García-Maroto, F Muñoz-Leiva, I Ramos-de-Luna Sustainability 12 (13), 5443, 2020 | 118 | 2020 |
| NFC technology acceptance for mobile payments: A Brazilian Perspective IR Luna, F Montoro-Ríos, F Liébana-Cabanillas, JG Luna Revista brasileira de gestão de negócios 19, 82-103, 2017 | 97 | 2017 |
| Online recommendation systems: Factors influencing use in e-commerce JP Cabrera-Sánchez, I Ramos-de-Luna, E Carvajal-Trujillo, ... Sustainability 12 (21), 8888, 2020 | 33 | 2020 |
| The relationship between brand Facebook page characteristics, perceived value, and customer engagement behavior: An application of Stimulus-Organism-Response (SOR) W Aslam, IR Luna Revista Brasileira de Gestão de Negócios 23, 43-62, 2021 | 20 | 2021 |
| Analysis of a mobile payment scenario: Key issues and perspectives IR de Luna, F Montoro-Ríos, M Martínez-Fiestas, LA Casado-Aranda Impact of Mobile Services on Business Development and E-Commerce, 22-47, 2020 | 10 | 2020 |
| New Perspectives on Payment Systems: Near Field Communication (NFC) Payments through Mobile Phones IR de Luna, F Montoro-Ríos, FJ Liébana-Cabanillas | 10 | 2018 |
| Mobile Payments at the Point of Sale: Key Issues, Perspectives and Guidelines for Future User Adoption IR Luna PhD Thesis. Department of Marketing and Market Research, Universidad de …, 2017 | 9 | 2017 |
| Mobile payment adoption in the age of digital transformation: The case of apple pay. Sustainability, 12 (13), 5443 F Liébana-Cabanillas, I García-Maroto, F Muñoz-Leiva, I Ramos-de-Luna DOI, 2020 | 8 | 2020 |
| Sharing Economy and the Impact of Collaborative Consumption I Ramos de Luna, À Fitó-Bertran, J Lladós-Masllorens, ... | 8* | 2020 |
| Lié bana-Cabanillas F, Sá nchez-Ferná ndez J, Muñoz-Leiva F. Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied IR de Luna Technol Forecast Soc Change 146, 931-44, 2019 | 8 | 2019 |
| Do the preceding self-service technologies influence mobile banking adoption? W Aslam, IR de Luna, M Asim, K Farhat IIM Kozhikode Society & Management Review 12 (1), 50-66, 2023 | 7 | 2023 |
| The adoption of mobile payment systems depending on the technology applied IR Ramos de Luna, F Liebana-Cabanillas, F Munoz-Leiva, ... Technological Forecasting & Social Change Available online 25, 2018 | 7 | 2018 |
| Un estudio empírico de la aceptación de la tecnología NFC para pago móvil en España IR Luna Trabajo fin de Máster. Departamento de Comercialización e Investigación de …, 2012 | 7 | 2012 |
| Nuevas perspectivas sobre el comportamiento del consumidor para la adopción del pago móvil sin contacto IR de Luna, FJ Liébana-Cabanillas, FJ Montoro-Ríos, ARG Luz Desenvolve Revista de Gestão do Unilasalle 4 (1), 65-86, 2015 | 4 | 2015 |
| Yes, You Make Me Confused and Skeptic: Exploring Green Confusion and Green Advertisements Skepticism on Social Media K Farhat, W Aslam, IR de Luna Digital Marketing & eCommerce Conference, 313-329, 2021 | 3 | 2021 |
Francisco Liébana-CabanillasCatedratico/Full Professor/University of GranadaE-mail confirmado em ugr.es
