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Iviane Ramos de Luna
Iviane Ramos de Luna
Univesitat Oberta de Catalunya (UOC)
E-mail confirmado em uoc.edu - Página inicial
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Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied
IR De Luna, F Liébana-Cabanillas, J Sánchez-Fernández, F Muñoz-Leiva
Technological Forecasting and Social Change 146, 931-944, 2019
5122019
Predicting the determinants of mobile payment acceptance: A hybrid SEM-neural network approach
F Liébana-Cabanillas, V Marinkovic, IR De Luna, Z Kalinic
Technological Forecasting and Social Change 129, 117-130, 2018
4762018
User behaviour in QR mobile payment system: the QR Payment Acceptance Model
F Liébana-Cabanillas, I Ramos de Luna, FJ Montoro-Ríos
Technology Analysis & Strategic Management 27 (9), 1031-1049, 2015
2732015
Intention to use new mobile payment systems: a comparative analysis of SMS and NFC payments
F Liébana-Cabanillas, I Ramos de Luna, F Montoro-Ríos
Economic research-Ekonomska istraživanja 30 (1), 892-910, 2017
2362017
Determinants of the intention to use NFC technology as a payment system: an acceptance model approach
I Ramos-de-Luna, F Montoro-Ríos, F Liébana-Cabanillas
Information Systems and e-Business Management, 1-22, 2015
2312015
Mobile payment adoption in the age of digital transformation: The case of Apple Pay
F Liébana-Cabanillas, I García-Maroto, F Muñoz-Leiva, I Ramos-de-Luna
Sustainability 12 (13), 5443, 2020
1352020
NFC technology acceptance for mobile payments: A Brazilian Perspective
IR Luna, F Montoro-Ríos, F Liébana-Cabanillas, JG Luna
Revista brasileira de gestão de negócios 19, 82-103, 2017
962017
Online recommendation systems: Factors influencing use in e-commerce
JP Cabrera-Sánchez, I Ramos-de-Luna, E Carvajal-Trujillo, ...
Sustainability 12 (21), 8888, 2020
442020
The relationship between brand Facebook page characteristics, perceived value, and customer engagement behavior: An application of Stimulus-Organism-Response (SOR)
W Aslam, IR Luna
Revista Brasileira de Gestão de Negócios 23, 43-62, 2021
252021
Mobile payments at the point of sale: key issues, perspectives and guidelines for future user adoption
IR Luna
PhD Thesis. Department of marketing and market research, Universidad de …, 2017
122017
Mobile payment adoption in the age of digital transformation: The case of Apple Pay. Sustainability, 12 (13), 5443
F Liébana-Cabanillas, I García-Maroto, F Muñoz-Leiva, I Ramos-de-Luna
DOI, 2020
112020
Analysis of a mobile payment scenario: Key issues and perspectives
IR de Luna, F Montoro-Ríos, M Martínez-Fiestas, LA Casado-Aranda
Impact of mobile services on business development and e-commerce, 22-47, 2020
102020
New Perspectives on Payment Systems: Near Field Communication (NFC) Payments through Mobile Phones
IR de Luna, F Montoro-Ríos, FJ Liébana-Cabanillas
102018
Do the preceding self-service technologies influence mobile banking adoption?
W Aslam, IR de Luna, M Asim, K Farhat
IIM Kozhikode Society & Management Review 12 (1), 50-66, 2023
92023
Sharing Economy and the Impact of Collaborative Consumption
I Ramos de Luna, À Fitó-Bertran, J Lladós-Masllorens, ...
8*2020
Lié bana-Cabanillas F, Sá nchez-Ferná ndez J, Muñoz-Leiva F. Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied
IR De Luna
Technol Forecast Soc Change 146, 931-44, 2019
82019
Un estudio empírico de la aceptación de la tecnología NFC para pago móvil en España
IR Luna
Trabajo fin de Máster. Departamento de Comercialización e Investigación de …, 2012
72012
Consumer behaviour and mobile payments in the point of sale: Exploring the determinants of intention to adopt it
I Ramos de Luna, F Montoro-Ríos, S Molinillo, F Liébana-Cabanillas
International Journal of Human–Computer Interaction, 1-23, 2023
52023
A holistic analysis of near field communication mobile payments: an empirical analysis
F Liébana-Cabanillas, Z Kalinic, IR Luna, V Marinkovic
International Journal of Mobile Communications 20 (6), 703-726, 2022
52022
Nuevas perspectivas sobre el comportamiento del consumidor para la adopción del pago móvil sin contacto
IR de Luna, FJ Liébana-Cabanillas, FJ Montoro-Ríos, ARG Luz
Desenvolve Revista de Gestão do Unilasalle 4 (1), 65-86, 2015
52015
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