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Fredrika Spencer
Fredrika Spencer
Afiliación desconocida
Dirección de correo verificada de uncw.edu
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Año
Visitors’ willingness to pay marine conservation fees in Barbados
PW Schuhmann, R Skeete, R Waite, T Lorde, P Bangwayo-Skeete, ...
Tourism Management 71, 315-326, 2019
832019
Firm innovation and the ratchet effect among consumer packaged goods firms
C Moorman, S Wies, N Mizik, FJ Spencer
Marketing Science 31 (6), 934-951, 2012
612012
The role of music in motion picture advertising and theatrical trailers: Altering music to modify emotional response and genre expectations
AA Strobin, JB Hunt, FJ Spencer, TG Hunt
Academy of Marketing Studies Journal 19 (3), R244, 2015
252015
Innovation and the ratchet effect: How firms trade off value creation in financial and product markets
C Moorman, FJ Spencer
Marketing Science Institute, 2008
102008
Law firms’ preferences and willingness to pay for attributes of law school graduates: results from a choice experiment
KE Smith, PW Schuhmann, FJ Spencer
Education Economics 29 (4), 424-442, 2021
2021
Product Portfolio and Brand Extension Effects of Innovation: A Diversification Perspective on Innovation's Ability to Achieve New Value
FJ Spencer
Duke University, 2010
2010
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