| La dirección estratégica universitaria y la eficacia de las herramientas de gestión: el caso de las universidades españolas FJ Llinàs Audet, M Girotto, F Solé Parellada Revista de Educación 355 (mayo-agosto 2011), 33-54, 2011 | 81 | 2011 |
| Estrategia en la universidad:¿ cuestión de calidad, gerencialismo y relaciones político-financieras? M Girotto, J Mundet Hiern, X Llinàs Audet Revista de educación, 2013 | 41 | 2013 |
| Gestión comunicativa de crisis de las oficinas nacionales de turismo de España e Italia ante la Covid-19 A Huertas, A Oliveira, M Girotto Profesional de la información/Information Professional 29 (4), 2020 | 29 | 2020 |
| University strategic management and the efficacy of the managerial tools: The case of the Spanish universities X Llinàs-Audet, M Girotto, F Sole Parellada Revista de Educación, 33-54, 2011 | 28 | 2011 |
| Ethical behavior in leadership: A bibliometric review of the last three decades MP Gamarra, M Girotto Ethics & Behavior 32 (2), 124-146, 2022 | 26 | 2022 |
| Strategic Management in Universities: A conceptual framework based on Ibero-American higher education systems CLV Gomez, M Girotto Strategic Management of Universities in the Ibero-America Region: A …, 2015 | 15 | 2015 |
| Motivaciones y barreras en la utilización de estrategias de e-marketing en pymes catalanas y el encaje del consumidor: el caso de la comarca del Alt Empordà D Ewerth, M Girotto Revista CEA, 2021, vol. 7, num. 15, p. e1889, 2021 | 13 | 2021 |
| Crisis communication management by the national tourist organizations of Spain and Italy in the face of Covid-19 A Huertas Roig, A Oliveira, M Girotto El Profesional de la Información, 2020, vol. 29, num. 4, p. 1-18, 2020 | 8 | 2020 |
| The evaluation of students meta-competencies and management skills in the context of the final year project A Arisó, M Girotto, JL Fernandez European Conference on Innovation and Entrepreneurship, 50-56, 2016 | 8 | 2016 |
| Assessing students competencies and learning in master thesis projects: towards an integrated evaluation approach A Arisó, M Girotto, LS Amórtegui Journal of Management and Business Education 2 (1), 8-16, 2019 | 7 | 2019 |
| Trends and dynamics of strategic university management in Ibero-American higher education M Girotto, X Llinàs-Audet, LAC Cipolla Strategic Management of Universities in the Ibero-America Region: A …, 2015 | 5 | 2015 |
| University strategy: is it a matter of quality, managerialism and political/financial strings? M Girotto, J Mundet Hiern, X Llinas Audet Revista de Educación, 95-116, 2013 | 5 | 2013 |
| Uso del videomarketing en tiempos de la Covid19: estrategias del sector de la moda BT Reverte, M Girotto INVURNUS 16 (1), 2021 | 4 | 2021 |
| Managerial competencies in the 21st century: a bibliographic review of the research domain. MP Gamarra Gamarra, M Girotto, LA Seguí Amórtegui EDULEARN19: 11th International Conference on Education and New Learning …, 2019 | 4 | 2019 |
| Strategic languag and micro-practices influence on strategy performance: a discursive approach to strategic planning process in higher education sector M Girotto, J Mundet 6th International Critical Management Studies Conference, Warwick, Warwick …, 2009 | 4 | 2009 |
| Undergraduate students’ perceptions of the development of generic competences and their relevance to the engineering profession M Girotto, A Oliveira European Journal of Engineering Education 47 (6), 1061-1082, 2022 | 3 | 2022 |
| Undergraduate Business Student's Self-Assessment of Meta-Competencies in the Context of the Final Year Projects. M Girotto, A de Andrés, A Arisó International Journal of Research in Education and Science 7 (4), 988-1005, 2021 | 3 | 2021 |
| Black Friday vs. Green Friday: A Comparative Sentiment Analysis of Spanish Social Media Users’ Perceptions M Girotto, AMA Irurita, MLS Moro Digital Marketing & eCommerce Conference, 224-242, 2023 | 1 | 2023 |
| Roles and Implications of Marketing Communications in Retail Settings: A Systematic Review M Girotto, M Moro, AMA Irurita Advances in National Brand and Private Label Marketing, 173-199, 2022 | 1 | 2022 |
| Uso del videomarketing en tiempos de la Covid-19: estrategias del sector de la moda B Torre Reverte, M Girotto Invurnus, 2021, vol. 16, num. 1, p. 1-25, 2021 | 1 | 2021 |
Andrea Oliveira (ORCID:0000-0002-1...Associate Professor at University of MálagaVerified email at uma.es
