Follow
Paula RODRÍGUEZ-TORRICO
Title
Cited by
Cited by
Year
Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior
P Rodríguez-Torrico, R San-Jose Cabezudo, S San-Martín
Computers in Human Behavior, 2017
2092017
The determinants of teachers’ continuance commitment to e-learning in higher education
S San-Martín, N Jiménez, P Rodríguez-Torrico, I Piñeiro-Ibarra
Education and Information Technologies 25 (4), 3205-3225, 2020
752020
What Drives M-Shoppers to Continue Using Mobile Devices to Buy?
P Rodríguez-Torrico, S San-Martín, R San José-Cabezudo
Journal of Marketing Theory and Practice 27 (1), 83-102, 2019
682019
Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction
P Rodríguez-Torrico, L Trabold Apadula, S San-Martín, ...
Journal of Marketing Management 36 (17-18), 1731-1761, 2020
542020
The ideal companion: the role of mobile phone attachment in travel purchase intention
P Rodríguez-Torrico, J Prodanova, S San-Martín, N Jimenez
Current Issues in Tourism 23 (13), 1659-1672, 2020
512020
Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing
P Rodríguez-Torrico, RSJ Cabezudo, S San-Martín, LT Apadula
Journal of Research in Interactive Marketing 17 (1), 1-18, 2023
332023
Determinants of clothing repurchase through mobile devices
P Rodríguez-Torrico, S San Martín Gutiérrez, R San José Cabezudo
Esic market, 57-100, 2015
24*2015
The role of omnichannel tendency in digital information processing
P Rodríguez-Torrico, S San-Martín, R San José Cabezudo
Online Information Review 44 (7), 1347-1367, 2020
202020
Múltiples formas para segmentar el mercado de compradores online y móvil
P Rodriguez-Torrico, S San Martin Gutiérrez, R San Jose Cabezudo
Cuadernos de Estudios Empresariales 22, 99, 2012
72012
The most wated engagement in higher education: teachers and students’ committed with e-learning
NH Jiménez Torres, S San Martín Gutiérrez, P Rodríguez Torrico, ...
Journal of Management and Business Education, 2019, V 2, n. 3, p. 232-249, 2019
52019
Cómo influye el contexto omnicanal en el comportamiento del consumidor. Una aplicación al sector de la moda
P Rodríguez-Torrico, S San Martín Gutiérrez, R San José Cabezudo
Nuevos horizontes del marketing y de la distribución comercial, 117-141, 2018
32018
Smartphones, the new addiction: Causes and Consequences for Elementary and High School Students According to Teachers and Experts
P Rodríguez-Torrico, S San-Martín, N Jiménez
Computers in the Schools 40 (2), 194-212, 2023
22023
La adicción al smartphone en la adolescencia a examen: causas y consecuencias
SSM Gutiérrez, PR Torrico, NHJ Torres
Conference proceedings CIVINEDU 2020: 4th International Virtual Conference …, 2020
12020
Revisión de los factores clave de éxito del sistema de e-learning en la educación superior: una perspectiva multi-agente
P Rodríguez-Torrico, S San Martín
Revista educación y tecnología, 1-17, 2019
12019
Material docente para la visibilización de modelos de referencia en el emprendimiento femenino. Concienciando en el autoempleo
PR Gutiérrez, SMS Cañizares, FJF García, ML Vílchez, ...
Revista de Innovación y Buenas Prácticas Docentes, 11-17, 2018
12018
Factores determinantes de la repetición de la compra de ropa a través de dispositivos móviles.
P Rodríguez-Torrico
XXIX AEDEM Annual Meeting, San Sebastián / Donostia 2015, 2015
12015
Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels: A Review and Research Agenda
P Rodríguez-Torrico, S San-Martín, R San José Cabezudo
The Impact of Digitalization on Current Marketing Strategies, 211-229, 2024
2024
Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement
P Rodríguez-Torrico, R San José Cabezudo, S San-Martín
Journal of Product & Brand Management 33 (1), 76-90, 2024
2024
Expert voices, youngsters
P Antón Maraña, S San Martín Gutiérrez, P Rodríguez-Torrico
2023
Voces expertas, alumnado, familias y docentes perfilando la adicción al smartphone entre estudiantes
P Antón Maraña, S San Martín Gutiérrez, P Rodríguez-Torrico
Revista Tecnología, Ciencia y Educación, 137-158, 2023
2023
The system can't perform the operation now. Try again later.
Articles 1–20