Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior P Rodríguez-Torrico, R San-Jose Cabezudo, S San-Martín Computers in Human Behavior, 2017 | 227 | 2017 |
The determinants of teachers’ continuance commitment to e-learning in higher education S San-Martín, N Jiménez, P Rodríguez-Torrico, I Piñeiro-Ibarra Education and Information Technologies 25 (4), 3205-3225, 2020 | 93 | 2020 |
Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction P Rodríguez-Torrico, L Trabold Apadula, S San-Martín, ... Journal of Marketing Management 36 (17-18), 1731-1761, 2020 | 83 | 2020 |
What Drives M-Shoppers to Continue Using Mobile Devices to Buy? P Rodríguez-Torrico, S San-Martín, R San José-Cabezudo Journal of Marketing Theory and Practice 27 (1), 83-102, 2019 | 78 | 2019 |
The ideal companion: the role of mobile phone attachment in travel purchase intention P Rodríguez-Torrico, J Prodanova, S San-Martín, N Jimenez Current Issues in Tourism 23 (13), 1659-1672, 2020 | 59 | 2020 |
Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing P Rodríguez-Torrico, RSJ Cabezudo, S San-Martín, LT Apadula Journal of Research in Interactive Marketing 17 (1), 1-18, 2023 | 52 | 2023 |
The role of omnichannel tendency in digital information processing P Rodríguez-Torrico, S San-Martín, R San José Cabezudo Online Information Review 44 (7), 1347-1367, 2020 | 26 | 2020 |
Determinants of clothing repurchase through mobile devices P Rodríguez-Torrico, S San Martín Gutiérrez, R San José Cabezudo Esic market, 57-100, 2015 | 25* | 2015 |
The most wated engagement in higher education: teachers and students’ committed with e-learning NH Jiménez Torres, S San Martín Gutiérrez, P Rodríguez Torrico, ... Journal of Management and Business Education, 2019, V 2, n. 3, p. 232-249, 2019 | 7 | 2019 |
Múltiples formas para segmentar el mercado de compradores online y móvil P Rodriguez-Torrico, S San Martin Gutiérrez, R San Jose Cabezudo Cuadernos de Estudios Empresariales 22, 99, 2012 | 7 | 2012 |
Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement P Rodríguez-Torrico, R San José Cabezudo, S San-Martín Journal of Product & Brand Management 33 (1), 76-90, 2024 | 3 | 2024 |
Smartphones, the new addiction: Causes and Consequences for Elementary and High School Students According to Teachers and Experts P Rodríguez-Torrico, S San-Martín, N Jiménez Computers in the Schools 40 (2), 194-212, 2023 | 3 | 2023 |
Cómo influye el contexto omnicanal en el comportamiento del consumidor. Una aplicación al sector de la moda P Rodríguez-Torrico, S San Martín Gutiérrez, R San José Cabezudo Nuevos horizontes del marketing y de la distribución comercial, 117-141, 2018 | 3 | 2018 |
Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels: A Review and Research Agenda P Rodríguez-Torrico, S San-Martín, R San José Cabezudo The Impact of Digitalization on Current Marketing Strategies, 211-229, 2024 | 1 | 2024 |
La integración de las competencias éticas en los estudios universitarios E Jerónimo Sánchez Beato, S San Martín Gutiérrez, P Rodríguez-Torrico, ... Revista Tecnología, Ciencia y Educación, 53-74, 2023 | 1 | 2023 |
La adicción al smartphone en la adolescencia a examen: causas y consecuencias SSM Gutiérrez, PR Torrico, NHJ Torres Conference proceedings CIVINEDU 2020: 4th International Virtual Conference …, 2020 | 1 | 2020 |
Revisión de los factores clave de éxito del sistema de e-learning en la educación superior: una perspectiva multi-agente P Rodríguez-Torrico, S San Martín Revista educación y tecnología, 1-17, 2019 | 1 | 2019 |
Material docente para la visibilización de modelos de referencia en el emprendimiento femenino. Concienciando en el autoempleo PR Gutiérrez, SMS Cañizares, FJF García, ML Vílchez, ... Revista de Innovación y Buenas Prácticas Docentes, 11-17, 2018 | 1 | 2018 |
Factores determinantes de la repetición de la compra de ropa a través de dispositivos móviles. P Rodríguez-Torrico XXIX AEDEM Annual Meeting, San Sebastián / Donostia 2015, 2015 | 1 | 2015 |
Effect of smartphone addiction on compulsive app downloading tendency: protective factors for generation Z consumers N Jimenez, S San Martin, P Rodríguez-Torrico Young Consumers, 2024 | | 2024 |