| The influence of price discount framing on the evaluation of a product bundle C Janiszewski, M Cunha Jr Journal of Consumer Research 30 (4), 534-546, 2004 | 284 | 2004 |
| When do chief marketing officers affect firm value? A customer power explanation DE Boyd, RK Chandy, M Cunha Jr Journal of Marketing Research 47 (6), 1162-1176, 2010 | 246 | 2010 |
| Sunk‐cost effects on purely behavioral investments M Cunha, Jr, F Caldieraro Cognitive science 33 (1), 105-113, 2009 | 119 | 2009 |
| Strategic information transmission in peer-to-peer lending markets F Caldieraro, JZ Zhang, M Cunha Jr, JD Shulman Journal of Marketing 82 (2), 42-63, 2018 | 107 | 2018 |
| Consumer uncertainty and purchase decision reversals: Theory and evidence JD Shulman, M Cunha Jr, JK Saint Clair Marketing Science 34 (4), 590-605, 2015 | 88 | 2015 |
| Context-dependent effects of goal primes J Laran, C Janiszewski, M Cunha Jr Journal of Consumer Research 35 (4), 653-667, 2008 | 84 | 2008 |
| Riding Coattails: When Co-Branding Helps versus Hurts Less-Known Brands? M Cunha Jr, M Forehand, J Angle Journal of Consumer Research 41 (February), 1284-1300, 2015 | 80 | 2015 |
| Assimilation and Contrast in Price Evaluations M CunhaJr, JD Shulman Journal of Consumer Research 37 (5), 822-835, 2011 | 77 | 2011 |
| Stimulus generalization in two associative learning processes. SMJ Van Osselaer, C Janiszewski, M Cunha Jr Journal of Experimental Psychology: Learning, Memory, and Cognition 30 (3), 626, 2004 | 56 | 2004 |
| Harmful upward line extensions: can the launch of premium products result in competitive disadvantages? F Caldieraro, LJ Kao, M Cunha Jr Journal of Marketing 79 (6), 50-70, 2015 | 53 | 2015 |
| Stimulus context and the formation of consumer ideals ADJ Cooke, C Janiszewski, M Cunha Jr, SA Nasco, E De Wilde Journal of Consumer Research 31 (1), 112-124, 2004 | 48 | 2004 |
| Protection of prior learning in complex consumer learning environments M Cunha Jr, C Janiszewski, J Laran Journal of Consumer Research 34 (6), 850-864, 2008 | 34 | 2008 |
| Asymmetries in the sequential learning of brand associations: Implications for the early entrant advantage M Cunha, J Laran Journal of Consumer Research 35 (5), 788-799, 2009 | 30 | 2009 |
| The influence of horizontal and vertical product attribute information on decision making under risk: The role of perceived competence DJ Min, M Cunha Jr Journal of Business Research 97, 174-183, 2019 | 17 | 2019 |
| On the Observability of Purely Behavioral Sunk‐Cost Effects: Theoretical and Empirical Support for the BISC Model M Cunha Jr, F Caldieraro Cognitive science 34 (8), 1384-1387, 2010 | 17 | 2010 |
| Love Leads to Action: Short‐Term Mating Mindset Mitigates the Status‐Quo Bias by Enhancing Promotion Focus Y He, M Cunha Jr Journal of Consumer Psychology 30 (4), 631-651, 2020 | 7 | 2020 |
| The CMO of consequence DE Boyd, RK Chandy, M Cunha Jr Business Strategy Review 21 (3), 42-45, 2010 | 7 | 2010 |
| Consumers’ response to weak unique selling propositions: Implications for optimal product recommendation strategy F Caldieraro, M Cunha Jr International Journal of Research in Marketing 39 (3), 724-744, 2022 | 3 | 2022 |
| When Learning Negative Brand Associations Leads to Positive Evaluations of Effectiveness JK Saint Clair, M Cunha Jr Journal of Consumer Research, ucae001, 2024 | | 2024 |
| Decisions Following Distraction: How (Un) Conscious Processing and Decision Task Influence the Selection of Hedonic and Utilitarian Alternatives CF Araujo, L Waschka, M Cunha Jr, CH Sampaio Anais do Behavioral Science Lab Seminars, 2021, Brasil., 2021 | | 2021 |
Chris janiszewskiUniversity of FloridaDirección de correo verificada de warrington.ufl.edu
