Carlos Orus Sanclemente
Carlos Orus Sanclemente
Assistant Professor, Universidad de Zaragoza
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The effects of learner-generated videos for Youtube on learning outcomes and satisfaction
GR Orús C., Barlés M. J., Belanche D., Casaló L., Fraj E.
Computers & Education 95, 254-269, 2016
Effects of visual and textual information in online product presentations: looking for the best combination in website design
CF Blanco, RG Sarasa, CO Sanclemente
European Journal of information systems 19 (6), 668-686, 2010
Choice confidence in the webrooming purchase process: The impact of online positive reviews and the motivation to touch
C Flavián, R Gurrea, C Orús
Journal of Consumer Behaviour 15 (5), 459-476, 2016
The impact of virtual, augmented and mixed reality technologies on the customer experience
C Flavián, S Ibáñez-Sánchez, C Orús
Journal of Business Research 100, 547-560, 2019
City attachment and use of urban services: Benefits for smart cities
OC Belanche D., Casaló L. V.
Cities 50, 75-81, 2016
Web design: a key factor for the website success
C Flavian, R Gurrea, C Orus
Journal of Systems and Information Technology, 2009
Analyzing the emotional outcomes of the online search behavior with search engines
C Flavián-Blanco, R Gurrea-Sarasa, C Orús-Sanclemente
Computers in Human Behavior 27 (1), 540-551, 2011
The effect of product presentation mode on the perceived content and continent quality of web sites
C Flavián, C., Gurrea, R., & Orús
Online Information Review 33 (6), 1103-1128, 2009
Impulse buying behaviour: an online-offline comparative and the impact of social media
L Aragoncillo, C Orus
Spanish Journal of Marketing-ESIC, 2018
The influence of online product presentation videos on persuasion and purchase channel preference: The role of imagery fluency and need for touch
C Flavián, R Gurrea, C Orús
Telematics and Informatics 34 (8), 1544-1556, 2017
Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention
C Orús, R Gurrea, C Flavián
Electronic Commerce Research 17 (4), 661-700, 2017
Combining channels to make smart purchases: The role of webrooming and showrooming
C Flavián, R Gurrea, C Orús
Journal of Retailing and Consumer Services 52, 101923, 2020
A heuristic evaluation of websites design for achieving the web success
C Flavian, C., Gurrea, R., & Orus
International Journal of Services and Standards 5 (1), 17-41, 2008
An integrative perspective of online foraging behavior with search engines
C Flavián, C., Gurrea, R., & Orús
Psychology & Marketing 29 (1), 836-849, 2012
The role of symbols signalling the product status on online users' information processing
C Gurrea, R., Orús, C., & Flavián
Online Information Review 37 (1), 8-27, 2013
Feeling confident and smart with webrooming: understanding the consumer's path to satisfaction
C Flavián, R Gurrea, C Orús
Journal of Interactive Marketing 47, 1-15, 2019
Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destination
C Flavián, S Ibáñez-Sánchez, C Orús
Journal of Travel & Tourism Marketing 36 (7), 847-863, 2019
Gender differences regarding the product's online visual representation: Impact on satisfaction and purchase intention
C Flavian, R Gurrea-Sarasa, C Orús Sanclemente
ESIC Market Economic and Business Journal 138, 145-170, 2011
The use of YouTube as a tool for learner-generated content: Effects on students’ learning outcomes and satisfaction
C Orús, MJ Barlés, D Belanche, L Casaló, E Fraj, R Gurrea
Computers & Education 95, 254-269, 2016
The impact of consumers’ positive online recommendations on the omnichannel webrooming experience
C Orús, R Gurrea, S Ibáñez-Sánchez
Spanish Journal of Marketing-ESIC, 2019
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