| The impact of virtual, augmented and mixed reality technologies on the customer experience C Flavián, S Ibáñez-Sánchez, C Orús Journal of business research 100, 547-560, 2019 | 1544 | 2019 |
| Impulse buying behaviour: an online-offline comparative and the impact of social media L Aragoncillo, C Orus Spanish Journal of Marketing-ESIC 22 (1), 42-62, 2018 | 536 | 2018 |
| Choice confidence in the webrooming purchase process: The impact of online positive reviews and the motivation to touch C Flavián, R Gurrea, C Orús Journal of Consumer Behaviour 15 (5), 459-476, 2016 | 397 | 2016 |
| The effects of learner-generated videos for Youtube on learning outcomes and satisfaction GR Orús C., Barlés M. J., Belanche D., Casaló L., Fraj E. Computers & Education 95, 254-269, 2016 | 367 | 2016 |
| Combining channels to make smart purchases: The role of webrooming and showrooming C Flavián, R Gurrea, C Orús Journal of Retailing and Consumer Services 52, 101923, 2020 | 325 | 2020 |
| City attachment and use of urban services: Benefits for smart cities OC Belanche D., Casaló L. V. Cities 50, 75-81, 2016 | 291 | 2016 |
| The moderating role of website familiarity in the relationships between e-service quality, e-satisfaction and e-loyalty B Kaya, E Behravesh, AM Abubakar, OS Kaya, C Orús Journal of Internet Commerce 18 (4), 369-394, 2019 | 262 | 2019 |
| Impacts of technological embodiment through virtual reality on potential guests’ emotions and engagement C Flavián, S Ibáñez-Sánchez, C Orús Journal of Hospitality Marketing & Management 30 (1), 1-20, 2021 | 249 | 2021 |
| Effects of visual and textual information in online product presentations: looking for the best combination in website design CF Blanco, RG Sarasa, CO Sanclemente European Journal of information systems 19 (6), 668-686, 2010 | 249 | 2010 |
| Web design: a key factor for the website success C Flavian, R Gurrea, C Orus Journal of Systems and Information Technology 11 (2), 168-184, 2009 | 248 | 2009 |
| Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destination C Flavián, S Ibáñez-Sánchez, C Orús Future of Tourism Marketing, 79-94, 2021 | 229 | 2021 |
| The influence of scent on virtual reality experiences: The role of aroma-content congruence C Flavián, S Ibáñez-Sánchez, C Orús Journal of Business Research 123, 289-301, 2021 | 207 | 2021 |
| Feeling confident and smart with webrooming: understanding the consumer's path to satisfaction C Flavián, R Gurrea, C Orús Journal of Interactive Marketing 47 (1), 1-15, 2019 | 205 | 2019 |
| Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory S Ibáñez‐Sánchez, C Orus, C Flavian Psychology & Marketing 39 (3), 559-578, 2022 | 151 | 2022 |
| The influence of online product presentation videos on persuasion and purchase channel preference: The role of imagery fluency and need for touch C Flavián, R Gurrea, C Orús Telematics and Informatics 34 (8), 1544-1556, 2017 | 150 | 2017 |
| Enhancing the customer experience with virtual and augmented reality: The impact of content and device type C Orús, S Ibáñez-Sánchez, C Flavián International Journal of Hospitality Management 98, 103019, 2021 | 149 | 2021 |
| Analyzing the emotional outcomes of the online search behavior with search engines C Flavián-Blanco, R Gurrea-Sarasa, C Orús-Sanclemente Computers in Human Behavior 27 (1), 540-551, 2011 | 129 | 2011 |
| Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention C Orús, R Gurrea, C Flavián Electronic Commerce Research 17, 661-700, 2017 | 118 | 2017 |
| The impact of consumers’ positive online recommendations on the omnichannel webrooming experience C Orús, R Gurrea, S Ibáñez-Sánchez Spanish Journal of Marketing-ESIC 23 (3), 397-414, 2019 | 93 | 2019 |
| The effect of product presentation mode on the perceived content and continent quality of web sites C Flavián, C., Gurrea, R., & Orús Online Information Review 33 (6), 1103-1128, 2009 | 83 | 2009 |
Carlos Flavián (ORCID 0000-0001-71...Full Professor of Marketing (University of Zaragoza; SPAIN)Dirección de correo verificada de unizar.es
