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Joe C. Y. Chai
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A two-dimensional model of trust-value-loyalty in service relationships
JCY Chai, N Malhotra, F Alpert
Journal of Retailing and Consumer Services 26 (September), 23-31, 2015
1792015
How consumer acculturation influences interpersonal trust
JCY Chai, S Dibb
Journal of Marketing Management 30 (1-2), 60-89, 2014
502014
The impact of relational bonding on intention and loyalty: The mediating role of the commitment foci in service relationships
JCY Chai, NK Malhotra, S Dash
Journal of Hospitality and Tourism Technology 6 (3), 203-227, 2015
492015
The influence of acculturation on consumer relational bonding in banking relationships
JCY Chai, KR Deans, S Biggemann
Journal of Strategic Marketing 20 (5), 393-410, 2012
222012
Chinese relationship management: A qualitative study of banking in New Zealand
JCY Chai, S Dibb
Journal of Strategic Marketing, 1-18, 2016
52016
Rankings in the eyes of the beholder: A vox populi approach to academic journal ranking
KS Fam, P Shukla, A Sinha, CL Luk, M Parackel, JCY Chai
Asian Journal of Business Research 1 (1), 1-17, 2011
52011
Relationships in technological processes: Finding the common ground between diffusion of innovations and relationship marketing theories - a case study
F Cua, S Reames, JCY Chai
International Journal of Information Systems and Social Change 4 (2), 17-41, 2013
22013
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia
KC Chung, KS Fam, DK Holdsworth, JCY Chai
The 2008 Global Marketing Conference at Shanghai, 2008
12008
Guanxi meets Western banking systems: Trust, bonding, and commitment in the context of consumer acculturation
JCY Chai, JS Podoshen
The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2015
2015
How consumer acculturation, interpersonal trust and commitment are related: A banking sector study
JCY Chai, S Dibb
The 26th Annual Conference of the British Academy of Management, 260, 2012
2012
Examining the role of target of commitment in banking relationships
JCY Chai, S Dash
The 2012 IIM Lucknow International Conference in Marketing, 69-70, 2012
2012
How acculturation influences Chinese consumers’ relational behavior in banking relationships
JCY Chai, KR Deans, S Biggemann
The 2011 Asia-Pacific Conference of the Association for Consumer Research …, 2011
2011
Guanxi meets Western banking systems: Trust, bonding, and commitment in the context of consumer acculturation
JCY Chai, JS Podoshen
The 2011 Academy of Marketing Science 40th Anniversary Conference 34, 135, 2011
2011
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Artículos 1–13