| What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain SHW Chuah, M Marimuthu, J Kandampully, A Bilgihan Journal of retailing and consumer services 36, 124-136, 2017 | 209 | 2017 |
| Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty SHW Chuah, PA Rauschnabel, M Marimuthu, R Thurasamy, B Nguyen Journal of Service Theory and Practice 27 (3), 616-641, 2017 | 138 | 2017 |
| Perceived Justice in Service Recovery and Switching Intention: Evidence from Malaysian Mobile Telecommunication Industry D Nikbin, I Ismail, M Marimuthu, H Armesh Management Research Review 35 (3,4), 309-325, 2012 | 136 | 2012 |
| Perceived Justice in Service Recovery and Recovery Satisfaction: The Moderating Role of Corporate Image D Nikbin, I Ismail, M Marimuthu, M Jalalkamali International Journal of Marketing Studies 2 (2), 47-56, 2010 | 130 | 2010 |
| Trust and repurchase intention on online tourism services among Malaysian consumers NSA Razak, M Marimuthu, A Omar, M Mamat Procedia-Social and Behavioral Sciences 130, 577-582, 2014 | 116 | 2014 |
| The impact of firm reputation on customers’ responses to service failure: the role of failure attributions D Nikbin, I Ismail, M Marimuthu, I Younis Abu‐Jarad Business Strategy Series 12 (1), 19-29, 2011 | 113 | 2011 |
| Relationships of perceived justice to service recovery, service failure attributions, recovery satisfaction, and loyalty in the context of airline travelers D Nikbin, M Marimuthu, SS Hyun, I Ismail Asia Pacific Journal of Tourism Research 20 (3), 239-262, 2015 | 102 | 2015 |
| The effect of perceived value on the loyalty of Generation Y mobile internet subscribers: A proposed conceptual framework HW Chuah, M Marimuthu, T Ramayah Procedia-Social and Behavioral Sciences 130, 532-541, 2014 | 98 | 2014 |
| Influence of perceived service fairness on relationship quality and switching intention: An empirical study of restaurant experiences D Nikbin, M Marimuthu, SS Hyun Current Issues in Tourism 19 (10), 1005-1026, 2016 | 90 | 2016 |
| Emergence of sustainability based approaches in healthcare: expanding research and practice M Marimuthu, H Paulose Procedia-Social and Behavioral Sciences 224, 554-561, 2016 | 79 | 2016 |
| The path towards healthcare sustainability: the role of organisational commitment CY Goh, M Marimuthu Procedia-Social and Behavioral Sciences 224, 587-592, 2016 | 78 | 2016 |
| Technology Adoption Among Small And Medium Enterprises (SME's): A Research Agenda. R Thurasamy, O Mohamad, A Omar, M Marimuthu World Academy of Science, Engineering and Technology Journal 53, 943-946, 2009 | 72* | 2009 |
| Trust and new technologies: Marketing and management on the internet and mobile media T Kautonen Edward Elgar Publishing, 2008 | 71 | 2008 |
| Future scenarios of the collaborative economy: centrally orchestrated, social bubbles or decentralized autonomous? JA Fehrer, S Benoit, L Aksoy, TL Baker, SJ Bell, RJ Brodie, M Marimuthu Journal of Service Management 29 (5), 859-882, 2018 | 64 | 2018 |
| The relationship between informational justice, recovery satisfaction, and loyalty: the moderating role of failure attributions D Nikbin, I Ismail, M Marimuthu Service Business 7, 419-435, 2013 | 62 | 2013 |
| Determining factors for the usage of web-based marketing applications by small and medium enterprises (SMEs) in Malaysia A Omar, T Ramayah, LB Lin, O Mohamad, M Marimuthu Journal of Marketing Development and Competitiveness 5 (2), 70-86, 2011 | 62 | 2011 |
| Green manufacturing practices and performance among SMEs: evidence from a developing nation T Ramayah, O Mohamad, A Omar, M Marimuthu, JYA Leen Green technologies and business practices: an it approach, 208-225, 2013 | 46 | 2013 |
| Determinants of technology adoption among Malaysian SMEs: An IDT perspective T Ramayah, O Mohamad, A Omar, M Marimuthu, JYA Leen Journal of Information and Communication Technology 12, 103-119, 2013 | 37 | 2013 |
| The relationship of service failure attributions, service recovery justice and recovery satisfaction in the context of airlines D Nikbin, I Ismail, M Marimuthu, H Salarzehi Scandinavian Journal of Hospitality and Tourism 12 (3), 232-254, 2012 | 35 | 2012 |
| Readiness to adopt e-business among SMEs in Malaysia: antecedents and consequence M Marimuthu, A Omar, T Ramayah, O Mohamad Adoption of Virtual Technologies for Business, Educational, and Governmental …, 2013 | 31 | 2013 |
Davoud NikbinSenior Lecturer, University of BrightonVerified email at brighton.ac.uk
