Malliga Marimuthu
Malliga Marimuthu
La Trobe Business School, La Trobe University, Australia
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TítuloCitado porAño
Perceived Justice in Service Recovery and Recovery Satisfaction: The Moderating Role of Corporate Image
D Nikbin, I Ismail, M Marimuthu, M Jalalkamali
International Journal of Marketing Studies 2 (2), 47-56, 2010
Perceived Justice in Service Recovery and Switching Intention: Evidence from Malaysian Mobile Telecommunication Industry
D Nikbin, I Ismail, M Marimuthu, H Armesh
Management Research Review 35 (3,4), 309-325, 2012
What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain
SHW Chuah, M Marimuthu, J Kandampully, A Bilgihan
Journal of retailing and consumer services 36, 124-136, 2017
The impact of firm reputation on customers’ responses to service failure: the role of failure attributions
D Nikbin, I Ismail, M Marimuthu, I Younis Abu-Jarad
Business Strategy Series 12 (1), 19-29, 2011
Technology Adoption Among Small And Medium Enterprises (SME's): A Research Agenda.
R Thurasamy, O Mohamad, A Omar, M Marimuthu
World Academy of Science, Engineering and Technology Journal 53, 943-946, 2009
Relationships of perceived justice to service recovery, service failure attributions, recovery satisfaction, and loyalty in the context of airline travelers
D Nikbin, M Marimuthu, SS Hyun, I Ismail
Asia Pacific Journal of Tourism Research 20 (3), 239-262, 2015
The effect of perceived value on the loyalty of Generation Y mobile internet subscribers: A proposed conceptual framework
HW Chuah, M Marimuthu, T Ramayah
Procedia-Social and Behavioral Sciences 130, 532-541, 2014
Trust and repurchase intention on online tourism services among Malaysian consumers
NSA Razak, M Marimuthu, A Omar, M Mamat
Procedia-Social and Behavioral Sciences 130, 577-582, 2014
Determining factors for the usage of web-based marketing applications by small and medium enterprises (SMEs) in Malaysia
A Omar, T Ramayah, LB Lin, O Mohamad, M Marimuthu
Journal of Marketing Development and Competitiveness 5 (2), 70-86, 2011
Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
SHW Chuah, PA Rauschnabel, M Marimuthu, R Thurasamy, B Nguyen
Journal of Service Theory and Practice 27 (3), 616-641, 2017
Influence of perceived service fairness on relationship quality and switching intention: An empirical study of restaurant experiences
D Nikbin, M Marimuthu, SS Hyun
Current Issues in Tourism 19 (10), 1005-1026, 2016
The relationship between informational justice, recovery satisfaction, and loyalty: the moderating role of failure attributions
D Nikbin, I Ismail, M Marimuthu
Service Business 7 (3), 419-435, 2013
The path towards healthcare sustainability: the role of organisational commitment
CY Goh, M Marimuthu
Procedia-Social and Behavioral Sciences 224, 587-592, 2016
Readiness to adopt E-business among SMEs in Malaysia: Antecedents and consequence
M Marimuthu, A Omar, T Ramayah, O Mohamad
International Journal of E-Adoption (IJEA) 3 (3), 1-19, 2011
Green manufacturing practices and performance among SMEs: evidence from a developing nation
T Ramayah, O Mohamad, A Omar, M Marimuthu, JYA Leen
Green Technologies and Business Practices: An IT Approach, 208-225, 2013
The impact of causal attributions on customer satisfaction and switching intention: Empirical evidence from the airline industry
D Nikbin, I Ismail, M Marimuthu
Journal of Air Transport Management 25, 37-39, 2012
Internationalisation of construction business and e-commerce: Innovation, integration and dynamic capabilities
T Gajendran, G Brewer, M Marimuthu
Construction Economics and Building 13 (2), 1-17, 2013
The relationship of service failure attributions, service recovery justice and recovery satisfaction in the context of airlines
D Nikbin, I Ismail, M Marimuthu, H Salarzehi
Scandinavian Journal of Hospitality and Tourism 12 (3), 232-254, 2012
Customer Lifetime Value Model in Perspective of Firm and Customer: Practical Issues and Limitation on Prospecting Profitable Customers of Hypermarket Business
AM Bohari, R Rainis, M Marimuthu
International Journal of Business and Management 6 (8), 161-169, 2011
Future scenarios of the collaborative economy: centrally orchestrated, social bubbles or decentralized autonomous?
JA Fehrer, S Benoit, L Aksoy, TL Baker, SJ Bell, RJ Brodie, M Marimuthu
Journal of Service Management 29 (5), 859-882, 2018
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