Charles R. Taylor
Charles R. Taylor
John A. Murphy Professor of Marketing, Villanova University
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Multigroup analysis in partial least squares (PLS) path modeling: Alternative methods and empirical results
M Sarstedt, J Henseler, CM Ringle
Measurement and research methods in international marketing, 2011
The EXPERF scale: a cross-national generalized export performance measure
S Zou, CR Taylor, GE Osland
Journal of international Marketing 6 (3), 37-58, 1998
Asian-Americans: Television advertising and the “model minority” stereotype
CR Taylor, BB Stern
Journal of advertising 26 (2), 47-61, 1997
Social media and international advertising: theoretical challenges and future directions
J Whitelock, JW Cadogan, S Okazaki, CR Taylor
International marketing review, 2013
The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games
R Terlutter, ML Capella
Journal of advertising 42 (2-3), 95-112, 2013
Moving international advertising research forward: a new research agenda
CR Taylor
Journal of Advertising 34 (1), 7-16, 2005
The impact of information level on the effectiveness of US and Korean television commercials
CR Taylor, GE Miracle, RD Wilson
Journal of Advertising 26 (1), 1-18, 1997
Voluntary self‐disclosure of information on the Internet: A multimethod study of the motivations and consequences of disclosing information on blogs
DH Lee, S Im, CR Taylor
Psychology & Marketing 25 (7), 692-710, 2008
Selecting international modes of entry and expansion
GE Osland, CR Taylor, S Zou
Marketing intelligence & planning, 2001
What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets
S Okazaki, CR Taylor
Journal of Business Research, 2008
Academic insights: An application of multiple-group causal models in assessing cross-cultural measurement equivalence
MB Myers, RJ Calantone, TJ Page Jr, CR Taylor
Journal of International Marketing 8 (4), 108-121, 2000
A critical review of the literature on nutritional labeling
S Hieke, CR Taylor
Journal of Consumer Affairs 46 (1), 120-156, 2012
Global consumer culture positioning: testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
S Okazaki, B Mueller, CR Taylor
Journal of International Marketing 18 (2), 20-34, 2010
Portrayals of African, Hispanic, and Asian Americans in magazine advertising
CR Taylor, JY Lee, BB Stern
American Behavioral Scientist 38 (4), 608-621, 1995
A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States: Strategies for global brands
KL Becker-Olsen, CR Taylor, RP Hill, G Yalcinkaya
Journal of International Marketing 19 (2), 30-44, 2011
Use and effectiveness of billboards: Perspectives from selective-perception theory and retail-gravity models
CR Taylor, GR Franke, HK Bang
Journal of advertising 35 (4), 21-34, 2006
A transaction cost perspective on foreign market entry strategies of US and Japanese firms
CR Taylor, S Zou, GE Osland
Thunderbird International Business Review 40 (4), 389-412, 1998
Measuring soft-sell versus hard-sell advertising appeals
S Okazaki, B Mueller, CR Taylor
Journal of Advertising 39 (2), 5-20, 2010
Culture and advertising executions: A comparison of selected characteristics of Korean and US television commercials
GE Miracle, KY Chang, CR Taylor
International marketing review, 1992
Girlish images across cultures: Analyzing Japanese versus US Seventeen magazine ads
ML Maynard, CR Taylor
Journal of Advertising 28 (1), 39-48, 1999
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