| The influence of service quality and price on customer satisfaction: An empirical study on restaurant services in Khulna division MA Rahman, A Kalam, M Rahman, M Abdullah Research Journal of Finance and Accounting 3 (4), 8-15, 2012 | 67 | 2012 |
| Packaging factors determining consumer buying decision M Abdullah, A Kalam, SM Akterujjaman International Journal of Humanities and Management Sciences (IJHMS) Volume 1, 2013 | 51 | 2013 |
| Measuring Service Gap of Higher Education in Bangladesh: A comparative study between Public University and Private University HCM Abul Kalam IOSR Journal of Business and Management (IOSR-JBM) 19 (Issue 11), PP 49-55, 2017 | 13 | 2017 |
| Student motivations for social media use and their effects on academic performance-a meditational approach in emerging market A Kalam, CL Goi, YY Tiong Interactive Technology and Smart Education 20 (3), 313-334, 2023 | 11 | 2023 |
| SMS Advertising and its Relationship with Customer Purchase Intention of Value Added Services MMUSMSJ Md. Jamal. Uddin,Abul Kalam lobal Journal of Management and Business Research: E Marketing 19 (6), 45-51, 2019 | 9* | 2019 |
| Customer Satisfaction Mobile Phone Services: An Empirical Study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh AN Haque, A Kalam International Business Management 5 (3), 140-150, 2011 | 3 | 2011 |
| Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions–a multivariate mediation analysis A Kalam, CL Goi, YY Tiong Marketing Intelligence & Planning 42 (1), 84-119, 2024 | 2 | 2024 |
| The role of social media in tourism development: a multimodal mediation analysis of an emerging economy. A Kalam, MA Hossain, K MinHo, MR Beg, SR Nikhat | 2 | 2022 |
| New Normal and Business Sustainability in the Age of Global pandemic MK Abul Kalam, Md. Alamgir Hossain, Nusrat Jahan Asia-Pacific Journal of Business (https://imr.kangwon.ac.kr/board/main.asp …, 2021 | 2* | 2021 |
| APPLICATION OF MARKETING APPROACHES TO THE SEED MARKETING IN BANGLADESH: A STUDY ON DINAJPUR DISTRICT A Kalam Journal of Science and Technology 14, 35-41, 2016 | 2 | 2016 |
| Remodeling Consumer Brand Choice Behavior: The Effects of Social Media Influences and Celebrity Endorsement A Kalam, GC Lee, TY Ying MATEC Web of Conferences 377, 02004, 2023 | 1 | 2023 |
| Exploring the mediation effect of awareness and quarantine in affecting rate: A study on COVID-19 A Kalam, MA Hossain Social Science Research Network, 2020 | 1 | 2020 |
| Does Student Satisfaction Mediate the Relationship between Quality of Higher Education and the Institutional Image? A Kalam, MA Hossain Does Student Satisfaction Mediate the Relationship between Quality of Higher …, 2020 | 1 | 2020 |
| PRESENT STATUS AND NATURE OF USER OF DEBIT CARD IN BANGLADESH A Kalam, MJ Uddin, MN Oan | 1 | 2012 |
| The effects of celebrity endorser on consumer advocacy behavior through the customization and entertainment intention–A multivariate analysis A Kalam, CL Goi, YY Tiong Young Consumers, 2024 | | 2024 |
| The Power of Live-Streaming in Consumers’ Purchasing Decision MA Hossain, A Kalam, M Nuruzzaman, M Kim SAGE Open 13 (4), 21582440231197903, 2023 | | 2023 |
| Effects of quality of higher education on student satisfaction and the institutional image A Kalam, MA Hossain International Journal of Business Innovation and Research 31 (4), 471-492, 2023 | | 2023 |
| An integrated model of destination advocacy and its direct and mediating effects on destination revisit intention MN Md. Alamgir Hossain, Abul Kalam , Md. Shakhawat Hossain, Mst Nilima Sarmin Business, Management and Economics Engineering 20 (2), 2022 | | 2022 |
| Advertising Effectiveness and Influence of Consumer Buying Decision of LED Television MFR Md. Jamal Uddin 1 , Md. Mostafizur Rahman 2* , Abul Kalam 3 Asian Business Review 9, 77-82, 2019 | | 2019 |
| Exploring Tourism Facilities in Dinajpur District of Bangladesh: A Study on Ramsagar National Park Exploring Tourism Facilities in Dinajpur District of Bangladesh: A Study on … RADMJU Abul Kalam Global Journal of Management and Business Research: F Real Estate, Event and …, 2018 | | 2018 |
S. M. Akterujjaman, ORCID ID: 0000-0...Associate Professor, Dept. of Business Admin., BGMEA University of Fashion & TechnologyE-mail confirmado em buft.edu.bd
