José Miguel Pina Pérez
José Miguel Pina Pérez
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Modeling the brand extensions' influence on brand image
EM Salinas, JMP Pérez
Journal of Business Research 62 (1), 50-60, 2009
The negative impact of brand extensions on parent brand image
E Martinez, JM Pina
Journal of Product & Brand Management, 2003
Corporate social responsibility as a vehicle to reveal the corporate identity: A study focused on the websites of Spanish financial entities
R Bravo, J Matute, JM Pina
Journal of Business Ethics 107 (2), 129-146, 2012
The role of bank image for customers versus non‐customers
R Bravo, T Montaner, JM Pina
International Journal of Bank Marketing, 2009
The effect of service brand extensions on corporate image
JM Pina, E Martinez, L De Chernatony, S Drury
European Journal of marketing, 2006
The influence of corporate social responsibility and price fairness on customer behaviour: evidence from the financial sector
J Matute‐Vallejo, R Bravo, JM Pina
Corporate Social Responsibility and Environmental Management 18 (6), 317-331, 2011
Brand extension feedback: The role of advertising
E Martínez, T Montaner, JM Pina
Journal of Business Research 62 (3), 305-313, 2009
Downscale extensions: Consumer evaluation and feedback effects
FDO Riley, JM Pina, R Bravo
Journal of Business Research 66 (2), 196-206, 2013
Corporate brand image of financial institutions: a consumer approach
R Bravo, T Montaner, JM Pina
Journal of Product & Brand Management, 2012
Corporate brand image in retail banking: development and validation of a scale
R Bravo, T Montaner, JM Pina
The Service Industries Journal 30 (8), 1199-1218, 2010
Influence of corporate image on brand extensions: A model applied to the service sector
E Martínez, JM Pina
Journal of marketing communications 11 (4), 263-281, 2005
Consumer responses to brand extensions: a comprehensive model
E Martínez, JM Pina
European Journal of Marketing, 2010
The effect of promotion type and benefit congruency on brand image
T Montaner, JM Pina
Journal of Applied Business Research (JABR) 24 (3), 2008
Effects of Corporate Image on Consumer behavior: A Study Applied to Commercial Banking
R Bravo, J Matute, JM Pina
Innovar 21 (40), 35-52, 2011
The role of perceived value in vertical brand extensions of luxury and premium brands
F Dall’Olmo Riley, JM Pina, R Bravo
Journal of Marketing Management 31 (7-8), 881-913, 2015
Feedback effects of brand extensions on the brand image of global brands: a comparison between Spain and Norway
JM Pina, NM Iversen, E Martinez
Journal of Marketing Management 26 (9-10), 943-966, 2010
Generalizing spillover effects of goods and service brand extensions: A meta-analysis approach
JM Pina, FDO Riley, W Lomax
Journal of Business Research 66 (9), 1411-1419, 2013
La imagen corporativa de la banca comercial. Diferencias entre segmentos de consumidores
R Bravo-Gil, T Montaner-Gutiérrez, JM Pina-Pérez
Universia Business Review, 66-83, 2009
Propuesta de medición de la imagen de marca: un análisis aplicado a las extensiones de marca
E Martínez, TM Gutiérrez, JMP Pérez
RAE: Revista Asturiana de Economía, 89-112, 2005
Propuesta de una metodología. Medición de la imagen de marca. Un estudio exploratorio
EM Salinas, TM Gutiérrez, JMP Pérez
Esic market, 199-216, 2004
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