| Modeling the brand extensions' influence on brand image EM Salinas, JMP Pérez Journal of Business Research 62 (1), 50-60, 2009 | 307 | 2009 |
| The negative impact of brand extensions on parent brand image E Martinez, JM Pina Journal of Product & Brand Management, 2003 | 267 | 2003 |
| Corporate social responsibility as a vehicle to reveal the corporate identity: A study focused on the websites of Spanish financial entities R Bravo, J Matute, JM Pina Journal of Business Ethics 107 (2), 129-146, 2012 | 214 | 2012 |
| The role of bank image for customers versus non‐customers R Bravo, T Montaner, JM Pina International Journal of Bank Marketing, 2009 | 182 | 2009 |
| The effect of service brand extensions on corporate image JM Pina, E Martinez, L De Chernatony, S Drury European Journal of marketing, 2006 | 177 | 2006 |
| The influence of corporate social responsibility and price fairness on customer behaviour: evidence from the financial sector J Matute‐Vallejo, R Bravo, JM Pina Corporate Social Responsibility and Environmental Management 18 (6), 317-331, 2011 | 170 | 2011 |
| Brand extension feedback: The role of advertising E Martínez, T Montaner, JM Pina Journal of Business Research 62 (3), 305-313, 2009 | 162 | 2009 |
| Downscale extensions: Consumer evaluation and feedback effects FDO Riley, JM Pina, R Bravo Journal of Business Research 66 (2), 196-206, 2013 | 84 | 2013 |
| Corporate brand image of financial institutions: a consumer approach R Bravo, T Montaner, JM Pina Journal of Product & Brand Management, 2012 | 79 | 2012 |
| Corporate brand image in retail banking: development and validation of a scale R Bravo, T Montaner, JM Pina The Service Industries Journal 30 (8), 1199-1218, 2010 | 78 | 2010 |
| Influence of corporate image on brand extensions: A model applied to the service sector E Martínez, JM Pina Journal of marketing communications 11 (4), 263-281, 2005 | 78 | 2005 |
| Consumer responses to brand extensions: a comprehensive model E Martínez, JM Pina European Journal of Marketing, 2010 | 75 | 2010 |
| The effect of promotion type and benefit congruency on brand image T Montaner, JM Pina Journal of Applied Business Research (JABR) 24 (3), 2008 | 66 | 2008 |
| Effects of Corporate Image on Consumer behavior: A Study Applied to Commercial Banking R Bravo, J Matute, JM Pina Innovar 21 (40), 35-52, 2011 | 60* | 2011 |
| The role of perceived value in vertical brand extensions of luxury and premium brands F Dall’Olmo Riley, JM Pina, R Bravo Journal of Marketing Management 31 (7-8), 881-913, 2015 | 58 | 2015 |
| Feedback effects of brand extensions on the brand image of global brands: a comparison between Spain and Norway JM Pina, NM Iversen, E Martinez Journal of Marketing Management 26 (9-10), 943-966, 2010 | 58 | 2010 |
| Generalizing spillover effects of goods and service brand extensions: A meta-analysis approach JM Pina, FDO Riley, W Lomax Journal of Business Research 66 (9), 1411-1419, 2013 | 46 | 2013 |
| La imagen corporativa de la banca comercial. Diferencias entre segmentos de consumidores R Bravo-Gil, T Montaner-Gutiérrez, JM Pina-Pérez Universia Business Review, 66-83, 2009 | 40 | 2009 |
| Propuesta de medición de la imagen de marca: un análisis aplicado a las extensiones de marca E Martínez, TM Gutiérrez, JMP Pérez RAE: Revista Asturiana de Economía, 89-112, 2005 | 38 | 2005 |
| Propuesta de una metodología. Medición de la imagen de marca. Un estudio exploratorio EM Salinas, TM Gutiérrez, JMP Pérez Esic market, 199-216, 2004 | 31 | 2004 |
Jorge MatuteIQS School of ManagementDirección de correo verificada de iqs.edu
