| Impact of online consumer reviews on sales and price strategies: A review and directions for future research P De Maeyer Journal of Product & Brand Management 21 (2), 132-139, 2012 | 160 | 2012 |
| Product category determinants of price knowledge for durable consumer goods H Estelami, P De Maeyer Journal of Retailing 80 (2), 129-137, 2004 | 119 | 2004 |
| Drivers of continuance intention with mobile banking apps C Poromatikul, P De Maeyer, K Leelapanyalert, S Zaby International Journal of Bank Marketing 38 (1), 242-262, 2020 | 118 | 2020 |
| Customer reactions to service provider overgenerosity H Estelami, P De Maeyer Journal of service research 4 (3), 205-216, 2002 | 92 | 2002 |
| Consumer perceptions of third party product quality ratings P De Maeyer, H Estelami Journal of Business Research 64 (10), 1067-1073, 2011 | 65 | 2011 |
| Billboard and cinema advertising: Missed opportunity or spoiled arms? S Frison, MG Dekimpe, C Croux, P De Maeyer International Journal of Research in Marketing 31 (4), 425-433, 2014 | 33 | 2014 |
| Key themes in consumer financial services research from 2000 to 2020: a bibliometric and science mapping analysis A Molina-Collado, J Salgado-Sequeiros, M Gómez-Rico, E Aranda García, ... International Journal of Bank Marketing 39 (7), 1446-1478, 2021 | 17 | 2021 |
| Applying the peak‐end rule to reference prices P De Maeyer, H Estelami Journal of Product & Brand Management 22 (3), 260-265, 2013 | 13 | 2013 |
| An exploratory study of divided pricing effects on financial service quality expectations H Estelami, P De Maeyer Journal of Financial Services Marketing 15, 19-31, 2010 | 10 | 2010 |
| A visual approach for identifying consumer satisfaction segments H Estelami, P De Maeyer Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 1997 | 10 | 1997 |
| Determinants of extended warranty prices for consumer durables H Estelami, P De Maeyer, N Estelami Journal of Product & Brand Management 25 (7), 687-699, 2016 | 6 | 2016 |
| Customer Reactions to Service Provider Overgenerosity E Hooman, P De Maeyer Journal of Services Research 4 (3), 205, 2002 | 5 | 2002 |
| Competencies and Digital Marketing Skills-Thailand Case C Smart, P De Maeyer, D Kralj International Journal of Economics and Management Systems 4, 2019 | 4 | 2019 |
| Drivers of Prices for Extended Product Warranties H Estelami, P De Maeyer, N Estelami Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
| Intern. J. of Research in Marketing S Frison, MG Dekimpe, C Croux, P De Maeyer | | 2014 |
| A Visual Approach for Identifying Consumer Satisfaction Niches H Estelami, P De Maeyer Handbook of Niche Marketing, 105-128, 2013 | | 2013 |
| A Visual Approach for Identifying Consumer Satisfaction Niches A Weinstein Handbook of Niche Marketing, 127-150, 2013 | | 2013 |
| Identifying Customer Satisfaction Niches through Kernel Density Estimation H Estelami, P De Maeyer Haworth, 2010 | | 2010 |
| A Visual Approach for loentifying Consumer Satisfaction Segments P De Maeyer | | |
