Rachel Ashman
Rachel Ashman
Senior Lecturer in Marketing, University of Liverpool
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Cited by
Cited by
Networks of desire: How technology increases our passion to consume
R Kozinets, A Patterson, R Ashman
Journal of Consumer Research 43 (5), 659-682, 2017
An old model for a new age: Consumer decision making in participatory digital culture
R Ashman, MR Solomon, J Wolny
Journal of Customer Behaviour 14 (2), 127-146, 2015
The influence of image interactivity upon user engagement when using mobile touch screens
MB Cano, P Perry, R Ashman, K Waite
Computers in Human Behavior 77, 406-412, 2017
Resource configurations for services success in manufacturing companies
C Raddats, J Burton, R Ashman
Journal of Service Management 26 (1), 97-116, 2015
‘Don't forget to like, share and subscribe’: Digital autopreneurs in a neoliberal world
R Ashman, A Patterson, S Brown
Journal of Business Research 92, 474-483, 2018
# freethenipple–digital activism and embodiment in the contemporary feminist movement
M Matich, R Ashman, E Parsons
Gender After Gender in Consumer Culture, 31-56, 2020
Simulating attachment to pure‐play fashion retailers
R Ashman, D Vazquez
International Journal of Retail & Distribution Management 40 (12), 975-996, 2012
Seeing the big picture in services marketing research: infographics, SEM and data visualisation
R Ashman, A Patterson
Journal of Services Marketing 29 (6/7), 613-621, 2015
Netnography and design thinking: development and illustration in the vegan food industry
R Ashman, A Patterson, RV Kozinets
European Journal of Marketing 55 (9), 2491-2514, 2021
Re‐ordering motherhood and employment: mobilizing ‘Mums Everywhere’during Covid‐19
R Ashman, L Radcliffe, A Patterson, C Gatrell
British Journal of Management 33 (3), 1125-1143, 2022
Raising the dead: on brands that go bump in the night
S Brown, A Patterson, R Ashman
Journal of Marketing Management 37 (5-6), 417-436, 2021
The quantified self: Self-regulation in cyborg consumers
R Ashman, J Wolny, MR Solomon
The Routledge companion to consumer behavior, 208-224, 2017
Getting Up-Close and Personal with Influencers: The Promises and Pitfalls of Intimate Netnography
A Patterson, R Ashman
Netnography unlimited, 241-248, 2020
Manifesting feminist marketing futures: Undertaking a ‘visionary’inventory: Feminist Collective
E Parsons, D Pirani, R Ashman, A Daskalopoulou, K Kerrane, ...
The Routledge Companion to Marketing and Feminism, 460-476, 2022
Hungry eyes: how food porn affects wellbeing
A Patterson, R Kozinets, R Ashman
Food and Experiential Marketing, 229-241, 2019
Seeking safety and solidarity through self-documentation: Debating the power of the self (ie) in contemporary feminist culture
M Matich, R Ashman, E Parsons
The Routledge Companion to Marketing and Feminism, 388-400, 2022
Quantitative methods in marketing
S Baron, R Ashman
The Marketing Book, 211-270, 2016
Zine infrastructures as forms of organizing within feminist social movements
M Matich, E Parsons, R Ashman
Gender, Work & Organization, 2023
Is Barbie Full of It?
R Ashman, S Beach, A Patterson
Journal of Customer Behaviour 22 (1), 20-30, 2023
Special session: Corporate social responsibility and AI: The case of fashion: An abstract
P Perry, R Ashman, ID Stalker
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020
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