| Introducción al Marketing, teoría y práctica AB Casado-Díaz, R Sellers-Rubio Editorial Club Universitario (ECU), 2010 | 521* | 2010 |
| Dirección de marketing: Teoría y práctica AB Casado-Díaz, R Sellers-Rubio Editorial Club Universitario (ECU), 2006 | 443* | 2006 |
| The consumer’s reaction to delays in service AB Casado-Diaz, FJ Mas-Ruiz International Journal of Service Industry Management 13 (2), 118-140, 2002 | 245 | 2002 |
| Effects of message appeal and service type in CSR communication strategies L Andreu, AB Casado-Díaz, AS Mattila Journal of Business Research 68 (7), 1488-1495, 2015 | 201 | 2015 |
| Dirección comercial: los instrumentos del marketing J Parreño Selva, E Ruiz Conde, AB Casado Díaz J. Parreño Selva, E. Ruiz Conde, & AB Casado Díaz, Dirección Comercial: los …, 2008 | 166* | 2008 |
| Linking tourism, retirement migration and social capital MA Casado-Díaz, AB Casado-Díaz, JM Casado-Díaz New Research Paradigms in Tourism Geography, 124-140, 2017 | 101 | 2017 |
| The differentiated effects of CSR actions in the service industry AB Casado-Díaz, JL Nicolau-Gonzálbez, F Ruiz-Moreno, R Sellers-Rubio Journal of Services Marketing 28 (7), 558-565, 2014 | 101 | 2014 |
| Explaining satisfaction in double deviation scenarios: the effects of anger and distributive justice AB Casado‐Díaz, FJ Más‐Ruiz, H Kasper International Journal of Bank Marketing 25 (5), 292-314, 2007 | 86 | 2007 |
| Negative online reviews and webcare strategies in social media: effects on hotel attitude and booking intentions AB Casado-Díaz, L Andreu, SC Beckmann, C Miller Current Issues in Tourism 23 (4), 418-422, 2020 | 82 | 2020 |
| Analyzing hotel efficiency from a regional perspective: The role of environmental determinants R Sellers-Rubio, AB Casado-Díaz International Journal of Hospitality Management 75, 75-85, 2018 | 80 | 2018 |
| Explaining consumer complaining behaviour in double deviation scenarios: the banking services AB Casado-Diaz, JL Nicolau-Gonzalbez The Service Industries Journal 29 (12), 1659-1668, 2009 | 63 | 2009 |
| Cruise tourism: The role of shore excursions in the overcrowding of cities S Navarro-Ruiz, AB Casado-Díaz, J Ivars-Baidal International Journal of Tourism Cities 6 (1), 197-214, 2019 | 55 | 2019 |
| University efficiency: complementariness versus trade‐off between teaching, research and administrative activities R Sellers‐Rubio, FJ Mas‐Ruiz, AB Casado‐Díaz Higher Education Quarterly 64 (4), 373-391, 2010 | 54 | 2010 |
| The harmful consequences of failed recoveries in the banking industry AB Casado-Díaz, JL Nicolau, FJ Mas-Ruiz International Journal of Bank Marketing 29 (1), 32-49, 2011 | 53 | 2011 |
| Expanding our understanding of cruise visitors' expenditure at destinations: The role of spatial patterns, onshore visit choice and cruise category AB Casado-Díaz, S Navarro-Ruiz, JL Nicolau, J Ivars-Baidal Tourism Management 83, 104199, 2021 | 51 | 2021 |
| Predictors of willingness to pay a price premium for hotels’ water-saving initiatives AB Casado-Díaz, R Sellers-Rubio, C Rodriguez-Sanchez, ... Journal of Travel & Tourism Marketing 37 (7), 773-784, 2020 | 47 | 2020 |
| The home exchange phenomenon in the sharing economy: a research agenda MA Casado-Diaz, AB Casado-Díaz, G Hoogendoorn Scandinavian Journal of Hospitality and Tourism 20 (3), 268-285, 2020 | 46 | 2020 |
| Aggregate consumer ratings and booking intention: the role of brand image AB Casado-Díaz, LM Pérez-Naranjo, R Sellers-Rubio Service Business 11 (3), 543-562, 2017 | 44 | 2017 |
| Understanding in-room water conservation behavior: The role of personal normative motives and hedonic motives in a mass tourism destination C Rodriguez–Sanchez, F Sancho-Esper, AB Casado-Diaz, ... Journal of Destination Marketing & Management 18, 100496, 2020 | 34 | 2020 |
| Tourists' water conservation behavior in hotels: the role of gender AB Casado-Díaz, F Sancho-Esper, C Rodriguez-Sanchez, ... Gender and Tourism Sustainability, 63-83, 2023 | 30 | 2023 |
Ricardo Sellers-Rubio (ORCID: 0000-...Universidad de AlicanteDirección de correo verificada de ua.es
