| An extension of the Theory of Planned Behavior to predict willingness to pay for the conservation of an urban park N López-Mosquera, T García, R Barrena Journal of environmental management 135, 91-99, 2014 | 287 | 2014 |
| Neophobia, personal consumer values and novel food acceptance R Barrena, M Sánchez Food quality and preference 27 (1), 72-84, 2013 | 286 | 2013 |
| Using emotional benefits as a differentiation strategy in saturated markets R Barrena, M Sánchez Psychology & Marketing 26 (11), 1002-1030, 2009 | 93 | 2009 |
| Consumption frequency and degree of abstraction: A study using the laddering technique on beef consumers R Barrena, M Sánchez Food quality and preference 20 (2), 144-155, 2009 | 85 | 2009 |
| Connecting product attributes with emotional benefits: analysis of a Mediterranean product across consumer age segments R Barrena, M Sanchez British food journal 111 (2), 120-137, 2009 | 84 | 2009 |
| Analysis of personal and cultural values as key determinants of novel food acceptance. Application to an ethnic product R Barrena, T García, M Sánchez Appetite 87, 205-214, 2015 | 72 | 2015 |
| Frequency of consumption and changing determinants of purchase decision: from attributes to values in the organic food market R Barrena, M Sanchez Spanish Journal of Agricultural Research 8 (2), 251-272, 2010 | 68 | 2010 |
| La certificación como estrategia para la recuperación de la confianza del consumidor en la adquisición de la carne de ternera MRB Figueroa, JMG Roig, LMR Vilas, MS García, AG Royo Economia agraria y recursos naturales, 7-29, 2003 | 47 | 2003 |
| The wine consumption preferences of young people: a Spanish case study T Garcia, R Barrena, I Grande International Journal of Wine Business Research 25 (2), 94-107, 2013 | 40 | 2013 |
| The effect of emotions on purchase behaviour towards novel foods. An application of Means–End chain methodology R Barrena, T García, M Sánchez Agrekon 56 (2), 173-190, 2017 | 34 | 2017 |
| El consumidor ante los alimentos de nueva generación: alimentos funcionales y alimentos transgénicos M Sánchez, R Barrena Figueroa Revista Española de Estudios Agrosociales y Pesqueros, 95-127, 2004 | 34 | 2004 |
| Differences in consumer abstraction levels as a function of risk perception R Barrena, M Sánchez Journal of Agricultural Economics 61 (1), 34-59, 2010 | 33 | 2010 |
| The effect of consumer innovativeness in the acceptance of a new food product. An application for the coffee market in Spain MRB Figueroa, TGL de Meneses Spanish journal of agricultural research 11 (3), 578-592, 2013 | 31 | 2013 |
| An analysis of the decision structure for food innovation on the basis of consumer age R Barrena, T García, D Camarena The International Food And Agribusiness Management Review 18 (3), 149-170, 2015 | 26 | 2015 |
| Using Twitter to explore consumers' sentiments and their social representations towards new food trends E Pindado, R Barrena British Food Journal 123 (3), 1060-1082, 2021 | 23 | 2021 |
| The link between household structure and the level of abstraction in the purchase decision process: An analysis using a functional food R Barrena, M Sánchez Agribusiness 26 (2), 243-264, 2010 | 19 | 2010 |
| Preferencias del visitante de establecimientos de turismo rural. Estudio en Navarra TGL de Meneses, RB Figueroa Cuadernos de Turismo, 141-153, 2013 | 18 | 2013 |
| Análisis de los factores que influyen en la disposición a pagar un sobreprecio por la certificación de calidad en productos cárnicos R Barrera Figueroa, M Sánchez García Revista Española de Investigación de Marketing. ESIC 10 (2), 91-116, 2006 | 17 | 2006 |
| Abstraction and product categories as explanatory variables for food consumption R Barrena, M Sánchez Applied Economics 44 (30), 3987-4003, 2012 | 11 | 2012 |
| Confidence in the beef production system as a key factor to mitigate the impact of BSE on beef consumption R Barrena, M Sanchez, A Gracia, JM Gil Zaragoza (Spain) 28, 31, 2002 | 10 | 2002 |
M. Mercedes Sánchez GarcíaProfessor, Public University of Navarra, SpainCorreu electrònic verificat a unavarra.es
