Jaime Romero
Jaime Romero
Associate Professor / Profesor Titular (Marketing - Universidad Autónoma de Madrid)
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Año
Customer Engagement Behaviors in Hospitality: Customer-Based Antecedents
J Romero
Journal of Hospitality Marketing & Management 26 (6), 565-584, 2017
482017
A latent class analysis of Spanish travelers’ mobile internet usage in travel planning and execution
S Okazaki, S Campo, L Andreu, J Romero
Cornell Hospitality Quarterly 56 (2), 191-201, 2015
412015
A partially hidden Markov model of customer dynamics for CLV measurement
J Romero, R Van der Lans, B Wierenga
Journal of interactive Marketing 27 (3), 185-208, 2013
342013
Online media rivalry
S Okazaki, J Romero
Online Information Review, 2010
292010
Identifying the influence of product design and usage situation on consumer choice
JR De la Fuente, MJY Guillen
International Journal of Market Research 47 (6), 667, 2005
252005
Exploring customer engagement in tourism: Construct proposal and antecedents
J Romero
Journal of vacation Marketing 24 (4), 293-306, 2018
242018
Relating brand equity and customer equity: An exploratory study
J Romero, MJ Yagüe
International journal of market research 57 (4), 631-652, 2015
152015
El coste de la comercialización de los productos de alimentación en fresco
A Rebollo, J Romero, MJ Yagüe
Distribución y Consumo 85, 31-51, 2006
132006
Análisis de los márgenes comerciales de los productos frescos de alimentación en España
AR Arévalo, JR de la Fuente
Información Comercial Española, ICE: Revista de Economía, 67-82, 2006
132006
Social media promotions and travelers’ value-creating behaviors: the role of perceived support
LV Casaló, J Romero
International Journal of Contemporary Hospitality Management, 2019
102019
Marketing assets: Relating brand equity and customer equity
J Romero, MJ Yagüe
Intangible Capital 12 (2), 591-618, 2016
82016
Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case stud
SMC Loureiro, J Romero, RG Bilro
Journal of Business Research, 1-22, 2019
72019
Skill acquisition in blended learning courses: influence on student performance
M Rozano, J Romero
International Journal of Learning and Teaching 8 (1), 30-39, 2016
52016
LA INFERENCIA BAYESIANA Aplicaciones al marketing
C Berné, M Marzo
Universidad de Zaragoza, 2010
5*2010
Automated problem generation in learning management systems : a tutorial
J Romero, M Rozano
World Journal on Educational Technology: Current Issues 8 (2), 119-131, 2016
42016
La estrategia de marketing internacional en mercados emergentes: importancia del analisis de los factores de entorno
S Okazaki, J Romero de la Fuente, MJ Yagüe Guilén
Economía industrial, 2006
42006
Co-building brand equity and customer equity through marketing capabilities: impact on competitive advantage
MJ Yagüe, J Romero
International Journal of Business Environment 8 (4), 344-366, 2016
32016
Better the devil you know? The moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry
D Ruiz-Equihua, J Romero, LV Casaló
Journal of Hospitality Marketing & Management 29 (3), 310-328, 2020
22020
La cadena y los canales de distribución: un análisis introductorio
I Cruz Roche, J Romero
Distribución Comercial, 2017
22017
Re-incorporating usage situation in choice models: a base for future developments
JR de la Fuente, MJY Guillén
Journal of Marketing Management 24 (3-4), 245-263, 2008
22008
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