| Factores determinantes y consecuencias de la adopción del comercio electrónico B2C: una comparativa internacional M Frasquet Deltoro, A Mollá Descals, M Eugenia Ruiz Molina Estudios Gerenciales 28 (123), 101-120, 2012 | 271* | 2012 |
| The value of B2B relationships I Gil-Saura, M Frasquet-Deltoro, A Cervera-Taulet Industrial Management & Data Systems 109 (5), 593-609, 2009 | 253 | 2009 |
| Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment M Frasquet, AM Descals, ME Ruiz-Molina International Journal of Retail & Distribution Management, 2017 | 180 | 2017 |
| Shopping-centre selection modelling: a segmentation approach M Frasquet, I Gil, A Molla The International Review of Retail, Distribution and Consumer Research 11 (1 …, 2001 | 170 | 2001 |
| Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping M Frasquet, A Mollá, E Ruiz Electronic Commerce Research and Applications, 2015 | 167 | 2015 |
| University-industry collaboration from a relationship marketing perspective: an empirical analysis in a Spanish University M Frasquet, H Calderón, A Cervera Higher Education 64 (1), 85-98, 2012 | 132 | 2012 |
| Segmentation of cinema audiences: An exploratory study applied to young consumers M Cuadrado, M Frasquet Journal of Cultural Economics 23 (4), 257-267, 1999 | 107 | 1999 |
| Benchmarking the port services: a customer oriented proposal M Cuadrado, M Frasquet, A Cervera Benchmarking: An International Journal 11 (3), 320-330, 2004 | 99 | 2004 |
| Do channel integration efforts pay-off in terms of online and offline customer loyalty? M Frasquet, MJ Miquel International Journal of Retail & Distribution Management 45 (7/8), 859-873, 2017 | 97 | 2017 |
| Post-entry internationalisation activity of retailers: An assessment of dynamic capabilities M Frasquet, J Dawson, A Mollá Management Decision 51 (7), 1510-1527, 2013 | 84 | 2013 |
| Antecedents and consequences of virtual customer co-creation behaviours M Frasquet-Deltoro, MC Alarcón-del-Amo, C Lorenzo-Romero Internet Research 29 (1), 218-244, 2019 | 79 | 2019 |
| Integrating embeddedness with dynamic capabilities in the internationalisation of fashion retailers M Frasquet, J Dawson, H Calderón, T Fayos International Business Review 27 (4), 904-914, 2018 | 46 | 2018 |
| The role of the store in managing postpurchase complaints for omnichannel shoppers MJ Miquel-Romero, M Frasquet, A Molla-Descals Journal of Business Research 109, 288-296, 2020 | 42 | 2020 |
| Understanding complaint channel usage in multichannel retailing M Frasquet, M Ieva, C Ziliani Journal of Retailing and Consumer Services 47, 94-103, 2019 | 42 | 2019 |
| How to measure B2B relationship value to increase satisfaction and loyalty A Ruiz-Martínez, M Frasquet, I Gil-Saura Journal of Business & Industrial Marketing, 2019 | 37 | 2019 |
| The role of the brand in driving online loyalty for multichannel retailers M Frasquet, ME Ruiz-Molina, A Molla-Descals The International Review of Retail, Distribution and Consumer Research 25 (5 …, 2015 | 35 | 2015 |
| Internationalization patterns in fashion retail distribution: implications for firm results A Mollá-Descals, M Frasquet-Deltoro, ME Ruiz-Molina The Service Industries Journal 31 (12), 1979-1993, 2011 | 35 | 2011 |
| A Model of Determinant Attributes of Corporate Image in Cultural Services B Tubillejas, M Cuadrado, M Frasquet Nonprofit and Voluntary Sector Quarterly 40 (2), 356-376, 2011 | 35 | 2011 |
| Empleo de TIC y efectos relacionales en la cadena logística I Gil, A Cervera, M Frasquet Boletín Económico de ICE 2914, 31-48, 2007 | 35* | 2007 |
| Key factors in shopping centre management: evidence from Spain M Frasquet, T Vallet, I Gil The International Review of Retail, Distribution and Consumer Research 12 (4 …, 2002 | 34* | 2002 |
Alejandro MolláCatedrático de Marketing. Universidad de ValenciaDirección de correo verificada de uv.es
