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Marta Frasquet
Marta Frasquet
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Factores determinantes y consecuencias de la adopción del comercio electrónico B2C: una comparativa internacional
M Frasquet Deltoro, A Mollá Descals, M Eugenia Ruiz Molina
Estudios Gerenciales 28 (123), 101-120, 2012
274*2012
The value of B2B relationships
I Gil-Saura, M Frasquet-Deltoro, A Cervera-Taulet
Industrial Management & Data Systems 109 (5), 593-609, 2009
2692009
Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment
M Frasquet, AM Descals, ME Ruiz-Molina
International Journal of Retail & Distribution Management, 2017
2052017
Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping
M Frasquet, A Mollá, E Ruiz
Electronic Commerce Research and Applications, 2015
1942015
Shopping-centre selection modelling: a segmentation approach
M Frasquet, I Gil, A Molla
The International Review of Retail, Distribution and Consumer Research 11 (1 …, 2001
1762001
University-industry collaboration from a relationship marketing perspective: an empirical analysis in a Spanish University
M Frasquet, H Calderón, A Cervera
Higher Education 64 (1), 85-98, 2012
1442012
Segmentation of cinema audiences: An exploratory study applied to young consumers
M Cuadrado, M Frasquet
Journal of Cultural Economics 23 (4), 257-267, 1999
1121999
Do channel integration efforts pay-off in terms of online and offline customer loyalty?
M Frasquet, MJ Miquel
International Journal of Retail & Distribution Management 45 (7/8), 859-873, 2017
1102017
Antecedents and consequences of virtual customer co-creation behaviours
M Frasquet-Deltoro, MC Alarcón-del-Amo, C Lorenzo-Romero
Internet Research 29 (1), 218-244, 2019
1042019
Benchmarking the port services: a customer oriented proposal
M Cuadrado, M Frasquet, A Cervera
Benchmarking: An International Journal 11 (3), 320-330, 2004
992004
Post-entry internationalisation activity of retailers: An assessment of dynamic capabilities
M Frasquet, J Dawson, A Mollá
Management Decision 51 (7), 1510-1527, 2013
812013
The role of the store in managing postpurchase complaints for omnichannel shoppers
MJ Miquel-Romero, M Frasquet, A Molla-Descals
Journal of Business Research 109, 288-296, 2020
572020
Understanding complaint channel usage in multichannel retailing
M Frasquet, M Ieva, C Ziliani
Journal of Retailing and Consumer Services 47, 94-103, 2019
572019
How to measure B2B relationship value to increase satisfaction and loyalty
A Ruiz-Martínez, M Frasquet, I Gil-Saura
Journal of Business & Industrial Marketing, 2019
552019
Integrating embeddedness with dynamic capabilities in the internationalisation of fashion retailers
M Frasquet, J Dawson, H Calderón, T Fayos
International Business Review 27 (4), 904-914, 2018
522018
The role of the brand in driving online loyalty for multichannel retailers
M Frasquet, ME Ruiz-Molina, A Molla-Descals
The International Review of Retail, Distribution and Consumer Research 25 (5 …, 2015
412015
Key factors in shopping centre management: evidence from Spain
M Frasquet, T Vallet, I Gil
The International Review of Retail, Distribution and Consumer Research 12 (4 …, 2002
39*2002
A Model of Determinant Attributes of Corporate Image in Cultural Services
B Tubillejas, M Cuadrado, M Frasquet
Nonprofit and Voluntary Sector Quarterly 40 (2), 356-376, 2011
382011
Empleo de TIC y efectos relacionales en la cadena logística
I Gil, A Cervera, M Frasquet
Boletín Económico de ICE 2914, 31-48, 2007
36*2007
Factores determinantes del nuevo papel de la distribución minorista en Europa
JA Dawson, M Frasquet Deltoro
Información Comercial Española, ICE: Revista de economía, 11-34, 2006
362006
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Artículos 1–20