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Balaji Krishnan
Balaji Krishnan
Vice-Provost, Global Initiatives
Verified email at memphis.edu
Title
Cited by
Cited by
Year
Developing and validating measures of facets of customer-based brand equity
RG Netemeyer, B Krishnan, C Pullig, G Wang, M Yagci, D Dean, J Ricks, ...
Journal of business research 57 (2), 209-224, 2004
21532004
Brand equity: is it more important in services?
BC Krishnan, MD Hartline
Journal of services marketing 15 (5), 328-342, 2001
5192001
Self-efficacy, competitiveness, and effort as antecedents of salesperson performance
BC Krishnan, RG Netemeyer, JS Boles
Journal of Personal Selling & Sales Management 22 (4), 285-295, 2002
3762002
Extending the construct of consumer ethnocentrism: when foreign products are preferred
J Gabrielle Klein, R Ettenson, BC Krishnan
International Marketing Review 23 (3), 304-321, 2006
3662006
Circadian rhythms in olfactory responses of Drosophila melanogaster
B Krishnan, SE Dryer, PE Hardin
Nature 400 (6742), 375-378, 1999
3581999
How customers cope with service failure? A study of brand reputation and customer satisfaction
AS Sengupta, MS Balaji, BC Krishnan
Journal of business research 68 (3), 665-674, 2015
3542015
A new role for cryptochrome in a Drosophila circadian oscillator
B Krishnan, JD Levine, MKS Lynch, HB Dowse, P Funes, JC Hall, ...
Nature 411 (6835), 313-317, 2001
2842001
Circadian clocks in antennal neurons are necessary and sufficient for olfaction rhythms in Drosophila
S Tanoue, P Krishnan, B Krishnan, SE Dryer, PE Hardin
Current Biology 14 (8), 638-649, 2004
2432004
Organizational stress, psychological strain, and work outcomes in six national contexts: a closer look at the moderating influences of coping styles and decision latitude
RS Bhagat, B Krishnan, TA Nelson, KM Leonard, DL Ford, TK Billing
Cross Cultural Management: An International Journal 17 (1), 10-29, 2010
1352010
Marketing na internet
JN Sheth, A Eshghi, BC Krishnan, L Simonini
1192002
Consumer evaluation of reference price advertisements: Effects of other brands’ prices and semantic cues
A Biswas, C Pullig, BC Krishnan, S Burton
Journal of Public Policy & Marketing 18 (1), 52-65, 1999
1061999
Are cynical customers satisfied differently? Role of negative inferred motive and customer participation in service recovery
MS Balaji, S Jha, AS Sengupta, BC Krishnan
Journal of Business Research 86, 109-118, 2018
932018
Long-Term Potentiation (LTP) in the Central Amygdala (CeA) Is Enhanced After Prolonged Withdrawal From Chronic Cocaine and Requires CRF1 Receptors
Y Fu, S Pollandt, J Liu, B Krishnan, K Genzer, L Orozco-Cabal, ...
Journal of neurophysiology 97 (1), 937-941, 2007
822007
Work–family conflict and organisationally valued outcomes: The moderating role of decision latitude in five national contexts
TK Billing, RS Bhagat, E Babakus, B Krishnan, DL Ford Jr, BN Srivastava, ...
Applied Psychology 63 (1), 62-95, 2014
782014
Effectiveness of exaggerated advertised reference prices: the role of decision time pressure
BC Krishnan, S Dutta, S Jha
Journal of retailing 89 (1), 105-113, 2013
762013
Understanding the adoption of web-enabled transaction processing by small businesses.
P Dembla, P Palvia, B Krishnan
Journal of Electronic Commerce Research 8 (1), 2007
742007
How product–cause fit and donation quantifier interact in cause-related marketing (CRM) settings: Evidence of the cue congruency effect
N Das, A Guha, A Biswas, B Krishnan
Marketing Letters 27, 295-308, 2016
722016
The consumer's expectation formation process over time
JW Licata, G Chakraborty, BC Krishnan
Journal of Services Marketing 22 (3), 176-187, 2008
632008
Internet marketing
JN Sheth, A Eshghi, BC Krishnan
(No Title), 2001
562001
Semantic cues in reference price advertisements: The moderating role of cue concreteness
BC Krishnan, A Biswas, RG Netemeyer
Journal of Retailing 82 (2), 95-104, 2006
552006
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