| Social network marketing strategy and SME strategy benefits H Nobre, D Silva Journal of Transnational Management 19 (2), 138-151, 2014 | 209 | 2014 |
| Gamification as a platform for brand co-creation experiences H Nobre, A Ferreira Journal of Brand Management 24, 349-361, 2017 | 171 | 2017 |
| From social to marketing interactions: The role of social networks AM Soares, JC Pinho, H Nobre Journal of Transnational Management 17 (1), 45-62, 2012 | 138 | 2012 |
| Brand relationships: A personality-based approach H Nobre, C Brito | 67 | 2010 |
| The concept of luxury brands and the relationship between consumer and luxury brands K Becker, JW Lee, HM Nobre Kip Becker, Jung Wan Lee, Helena M. Nobre/Journal of Asian Finance …, 2018 | 65 | 2018 |
| Monitoring and protecting company and brand reputation on social networks: when sites are not enough K Becker, H Nobre, V Kanabar Global Business and Economics Review 15 (2-3), 293-308, 2013 | 53 | 2013 |
| NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships H Nobre, C Simões Journal of Business Research 102, 328-338, 2019 | 52 | 2019 |
| Cosmopolitan tourists: the resilient segment in the face of terrorism V Veréb, H Nobre, M Farhangmehr Tourism Management Perspectives 33, 100620, 2020 | 40 | 2020 |
| Impact of culture on online management education J Wan Lee, K Becker, H Nobre Cross Cultural Management: An International Journal 19 (3), 399-420, 2012 | 35 | 2012 |
| Social network reputation management: An international study K Becker, H Nobre Journal of Promotion Management 20 (4), 436-451, 2014 | 33 | 2014 |
| Should consumers be in love with brands?: An investigation into the influence that specific consumer-brand relationships have on the quality of the bonds that consumers develop … H Nobre Journal of transnational management 16 (4), 270-281, 2011 | 33 | 2011 |
| The fear of terrorism and shift in cosmopolitan values VN Veréb, H Nobre, M Farhangmehr International Journal of Tourism Cities 4 (4), 452-483, 2018 | 24 | 2018 |
| The influence of consumer cosmopolitanism and ethnocentrism tendencies on the purchase and visit intentions towards a foreign country A Sousa, H Nobre, M Farhangmehr International Journal of Digital Culture and Electronic Tourism 2 (3), 175-184, 2018 | 24 | 2018 |
| A consumer culture theory perspective of the marketplace: An integrative review and agenda for research A Hungara, H Nobre International Journal of Consumer Studies 45 (4), 805-823, 2021 | 22 | 2021 |
| An empirical study about the influence of country personality and product involvement on consumer’s purchase and visit intentions A Sousa, H Nobre, M Farhangmehr The Journal of Asian Finance, Economics and Business 5 (3), 65-72, 2018 | 22 | 2018 |
| Archaeological knowledge production and global communities: Boundaries and structure of the field R Laužikas, C Dallas, S Thomas, I Kelpšienė, I Huvila, P Luengo, H Nobre, ... Open Archaeology 4 (1), 350-364, 2018 | 21 | 2018 |
| Sports fan relationships with soccer teams T Marques, H Nobre, D Gordon International Journal of Digital Culture and Electronic Tourism 2 (3), 213-223, 2018 | 17 | 2018 |
| Cultural heritage and nation branding–multi stakeholder perspectives from Portugal H Nobre, A Sousa Journal of Tourism and Cultural Change 20 (5), 699-717, 2022 | 16 | 2022 |
| The impact of Facebook presence on brand image J Coelho, H Nobre, K Becker International Journal of Technology Marketing 6 9 (3), 320-332, 2014 | 14 | 2014 |
| Intimate Brand Relationships: From intimate interpersonal relationships to consumer-brand relationships H Nobre LAP-Lambert Academic Publishing, 2010 | 14 | 2010 |
