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Co-authors
- Charles GrahamSenior Marketing Scientist, Ehrenberg Bass InstituteVerified email at marketingscience.info
- José Ramón SauraAssociate Professor, Business Economics, Rey Juan Carlos UniversityVerified email at urjc.es
- Marta Peris OrtizUniversitat Politécnica de ValčnciaVerified email at doe.upv.es
- Zhibin LinProfessor in Marketing, Durham UniversityVerified email at durham.ac.uk
- Andrew S C EhrenbergEhrenberg-Bass Institute, University of South AustraliaVerified email at marketingscience.info
- John ScrivenEhrenberg Centre, London South Bank UniversityVerified email at lsbu.ac.uk
- Ana Reyes-MenendezAssociate Professor (tenured) Universidad Rey Juan CarlosVerified email at urjc.es
- Zachary AnesburySenior Lecturer in Marketing (UniSA Business) & Senior Marketing Scientist (Ehrenberg-Bass InstituteVerified email at unisa.edu.au
- Gerald GoodhardtEmeritus Professor, City UniversityVerified email at goodhardt.com
- Prof Rachel KennedyEhrenberg Bass Institute for Marketing Science, University of South AustraliaVerified email at marketingscience.info
- Stephen BarberRegent's University LondonVerified email at stephenbarber.org
- Steve DunnLondon South Bank UniversityVerified email at lsbu.ac.uk
- Amy L WilsonGlobal Centre for Modern AgeingVerified email at gcma.net.au