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Dag Bennett
Dag Bennett
Reader in Marketing, London South bank University
Verified email at lsbu.ac.uk
Title
Cited by
Cited by
Year
Sustainable smart cities
M Peris-Ortiz, DR Bennett, DPB Yábar
Innovation, Technology, and Knowledge Management. Cham: Springer …, 2017
2002017
Examining retail customer experience and the moderation effect of loyalty programmes
Z Lin, D Bennett
International Journal of Retail & Distribution Management 42 (10), 929-947, 2014
1532014
A three-stage method for data text mining: Using UGC in business intelligence analysis
JR Saura, DR Bennett
Symmetry 11 (4), 519, 2019
1032019
Omni-channel customer experience: An investigation into the use of digital technology in physical stores and its impact on the consumer’s decision-making process
DB J El Azari
The European Academy of Management and Business Economics (AEDEM) annual …, 2015
59*2015
How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses
B Barbosa, JR Saura, D Bennett
The Journal of Technology Transfer 49 (1), 69-103, 2024
502024
University incubators may be socially valuable, but how effective are they? A case study on business incubators at universities
D Bennett, DPB Yábar, JR Saura
Entrepreneurial universities: exploring the academic and innovative …, 2017
502017
Double Jeopardy–50 years on. Reviving a forgotten tool that still predicts brand loyalty
C Graham, D Bennett, K Franke, CL Henfrey, M Nagy-Hamada
Australasian Marketing Journal 25 (4), 278-287, 2017
442017
How to extract meaningful insights from UGC: a knowledge-based method applied to education
JR Saura, A Reyes-Menendez, DR Bennett
Applied Sciences 9 (21), 4603, 2019
432019
The handbook of international marketing communications
SO Monye
(No Title), 2000
372000
Challenges for Smart Cities in the UK
D Bennett, D Pérez-Bustamante, ML Medrano
Sustainable smart cities: Creating spaces for technological, social and …, 2017
332017
The competitive landscape for leisure: Why wide appeal matters
J Scriven, DPB Yábar, M Clemente, D Bennett
International Journal of Market Research 57 (2), 277-298, 2015
272015
Is loyalty driving growth for the brand in front? A two-purchase analysis of car category dynamics in Thailand
D Bennett, C Graham
Competitive Intelligence, Analysis and Strategy, 139-151, 2014
252014
Brand Loyalty Dynamics—China's Television brands come of age
D Bennett
Australasian Marketing Journal 16 (2), 39-50, 2008
252008
Education tools for entrepreneurship
M Peris-Ortiz, JA Gómez, F Vélez-Torres, C Rueda-Armengot
Switzerland: Springer International Publishing, 2016
212016
Sustainable smart cities. Innovation, technology, and knowledge management
M Peris-Ortiz, DR Bennett, DPB Yábar
Cham, Switzerland: Springer International Publishing. doi 10, 978-3, 2017
182017
The stalled revolution: Business education in Eastern Europe
DR Bennett
Business Horizons 39 (1), 23-29, 1996
181996
Two purchase analysis of brand loyalty among petrol buyers
DR Bennett, ASC Ehrenberg, G Goodhardt
ANZMAC, Gold Coast Australia 29, 2000
172000
How persistent are duplication of purchase partitions?
ZW Anesbury, D Bennett, R Kennedy
Journal of Consumer Behaviour 21 (1), 137-152, 2022
102022
Why include the BOP in your international marketing strategy
M Nagy, D Bennett, C Graham
International Marketing Review 37 (1), 76-97, 2020
102020
The Taiwanese are just like Australians in their loyalty to fast food outlets
D Bennett
Australasian Marketing Journal 12 (3), 97-103, 2004
72004
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