Margarita Alemany-Hormaeche
Margarita Alemany-Hormaeche
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The economic impact of yacht charter tourism on the Balearic economy
A Alcover, M Alemany, M Jacob, M Payeras, A García, L Martínez-Ribes
Tourism Economics 17 (3), 625-638, 2011
482011
Are regional political decisions the key element in reducing seasonal variation in tourism? The case of the Balearic Islands
MAG Sastre, MA Hormaeche, MT Villar
Tourism Economics 21 (6), 1207-1219, 2015
122015
The Yachting Charter tourism SWOT: A basic analysis to design marketing strategies
M Payeras, M Jacob, MA García, M Alemany, A Alcover, L Martínez-Ribes, ...
Tourismos: An International Multidisciplinary Journal of Tourism 6 (3), 111-134, 2011
112011
Motivation-based behaviour and latent class segmentation of cycling tourists: A study of the Balearic Islands
F Rejón-Guardia, MA García-Sastre, M Alemany-Hormaeche
Tourism Economics 24 (2), 204-217, 2018
42018
Hikers as cultural tourists: differences between hard and soft behaviours
F Rejón-Guardia, MA García-Sastre, M Alemany-Hormaeche
Anatolia 29 (2), 267-277, 2018
32018
Sailboat race events: Exploring the effects of a regatta in the balearic islands
F Rejón-Guardia, MA García-Sastre, M Alemany-Hormaeche
Trends in Tourist Behavior, 35-51, 2019
12019
The Branded Content in the Balearic Hotel Chains'
AA Lemoine, MAG Sastre, MA Hormaeche
Tourism and Hospitality Management (Advances in Culture, Tourism and …, 2016
12016
9 Hikers as cultural tourists
F Rejón-Guardia, MA García-Sastre, M Alemany-Hormaeche
Culture and Cultures in Tourism: Exploring New Trends, 2020
2020
Analysis and Segmentation of Sports Events’ Participants: The Marathon
M Alemany-Hormaeche, F Rejón-Guardia, MA García-Sastre
Trends in Tourist Behavior: New Products and Experiences from Europe, 17, 2019
2019
Sailboat Race Events: Exploring the Effects of a Regatta in the Balearic
F Rejón-Guardia, MA García-Sastre, M Alemany-Hormaeche
Trends in Tourist Behavior: New Products and Experiences from Europe, 35, 2019
2019
Analysis and Segmentation of Sports Events’ Participants: The Marathon Course in Palma de Mallorca
M Alemany-Hormaeche, F Rejón-Guardia, MA García-Sastre
Trends in Tourist Behavior, 17-34, 2019
2019
Centennials changes in attitudes toward the destination by virtual reality
F Rejón-Guardia, A Aguilo-Lemoine, M Alemany-Hormaeche, ...
Proceedings Book, 39, 2018
2018
The effectiveness of online sports sponsorship in cognitive terms
ÁE Aguiló-Lemoine, MA García-Sastre, M Alemany-Hormaeche, ...
Proceedings Book, 1, 2018
2018
Cyclotourist's Points of Interest through Geo-positioned Tweets in Mallorca
F Rejón-Guardia, ST Quintana, M Alemany-Hormaeche, ...
Proceedings Book, 45, 2018
2018
The challenge of seasonality in the 21st century: The paradigmatic case of Balearic Islands
M Alemany-Hormaeche, F Rejón-Guardia, A Aguiló-Lemoine, ...
Proceedings Book, 7, 2018
2018
Motivation-based behaviour and latent class segmentation of cycling tourists
F Rejón-Guardia, MÃA GarcÃa-Sastre, M Alemany-Hormaeche
Tourism Economics 24 (2), 204-217, 2018
2018
The Active Senior Tourist: The Case of the Balearic Islands
F Rejón-Guardia, MA García-Sastre, M Alemany-Hormaeche
Tourist Behavior, 173-186, 2018
2018
El proceso de enseñanza-aprendizaje de la materia de Economía en el bachillerato. El caso de las Islas Baleares
M Alemany Hormaeche
Universitat de les Illes Balears, 2017
2017
A new challenge for brands: The effectiveness of the online sport sponsorship
ÁA Lemoine, F Rejón-Guardia, M Alemany-Hormaeche, ...
Proceedings Book, 136, 2017
2017
Segmentation of hard and soft marathon runners by tourism behavioural variables and loyalty: the case of the Balearic Islands
M Alemany-Hormaeche, F Rejón-Guardia, MA García-Sastre
Proceedings Book, 13, 2017
2017
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Artículos 1–20