Margarita Alemany-Hormaeche
Margarita Alemany-Hormaeche
Dirección de correo verificada de uib.es
TítuloCitado porAño
The economic impact of yacht charter tourism on the Balearic economy
A Alcover, M Alemany, M Jacob, M Payeras, A García, L Martínez-Ribes
Tourism Economics 17 (3), 625-638, 2011
442011
Are regional political decisions the key element in reducing seasonal variation in tourism? The case of the Balearic Islands
MAG Sastre, MA Hormaeche, MT Villar
Tourism Economics 21 (6), 1207-1219, 2015
112015
The yachting charter tourism SWOT: A basic analysis to design marketing strategies
M Payeras, M Jacob, MA García, M Alemany, A Alcover, L Martínez
Tourismos: An International Multidisciplinary Refereed Journal of Tourism 6 …, 2011
62011
Motivation-based behaviour and latent class segmentation of cycling tourists: A study of the Balearic Islands
F Rejón-Guardia, MA García-Sastre, M Alemany-Hormaeche
Tourism Economics 24 (2), 204-217, 2018
42018
Hikers as cultural tourists: differences between hard and soft behaviours
F Rejón-Guardia, MA García-Sastre, M Alemany-Hormaeche
Anatolia 29 (2), 267-277, 2018
22018
Analysis and Segmentation of Sports Events’ Participants: The Marathon
M Alemany-Hormaeche, F Rejón-Guardia, MA García-Sastre
Trends in Tourist Behavior: New Products and Experiences from Europe, 17, 2019
2019
Sailboat Race Events: Exploring the Effects of a Regatta in the Balearic
F Rejón-Guardia, MA García-Sastre, M Alemany-Hormaeche
Trends in Tourist Behavior: New Products and Experiences from Europe, 35, 2019
2019
Sailboat Race Events: Exploring the Effects of a Regatta in the Balearic Islands
F Rejón-Guardia, MA García-Sastre, M Alemany-Hormaeche
Trends in Tourist Behavior, 35-51, 2019
2019
Analysis and Segmentation of Sports Events’ Participants: The Marathon Course in Palma de Mallorca
M Alemany-Hormaeche, F Rejón-Guardia, MA García-Sastre
Trends in Tourist Behavior, 17-34, 2019
2019
Centennials changes in attitudes toward the destination by virtual reality
F Rejón-Guardia, A Aguilo-Lemoine, M Alemany-Hormaeche, ...
Proceedings Book, 39, 2018
2018
The effectiveness of online sports sponsorship in cognitive terms
ÁE Aguiló-Lemoine, MA García-Sastre, M Alemany-Hormaeche, ...
Proceedings Book, 1, 2018
2018
Cyclotourist's Points of Interest through Geo-positioned Tweets in Mallorca
F Rejón-Guardia, ST Quintana, M Alemany-Hormaeche, ...
Proceedings Book, 45, 2018
2018
The challenge of seasonality in the 21st century: The paradigmatic case of Balearic Islands
M Alemany-Hormaeche, F Rejón-Guardia, A Aguiló-Lemoine, ...
Proceedings Book, 7, 2018
2018
The Active Senior Tourist: The Case of the Balearic Islands
F Rejón-Guardia, MA García-Sastre, M Alemany-Hormaeche
Tourist Behavior, 173-186, 2018
2018
A new challenge for brands: The effectiveness of the online sport sponsorship
ÁA Lemoine, F Rejón-Guardia, M Alemany-Hormaeche, ...
Proceedings Book, 136, 2017
2017
Segmentation of hard and soft marathon runners by tourism behavioural variables and loyalty: the case of the Balearic Islands
M Alemany-Hormaeche, F Rejón-Guardia, MA García-Sastre
Proceedings Book, 13, 2017
2017
Analysis of motivation and tourism behaviour of sailboat race participants in the Balearic Islands
F Rejón-Guardia, MA García-Sastre, M Alemany-Hormaeche
Proceedings Book, 221, 2017
2017
Segmentación de los cicloturistas de montaña en las islas baleares a través de las motivaciones de visita: un análisis clúster
F Rejón-Guardia, M Alemany-Hormaeche, MA García-Sastre
XXIX Congreso de Marketing AEMARK (2017), p 1088-1100, 2017
2017
The Branded Content in the Balearic Hotel Chains
Á Aguiló Lemoine, MA García Sastre, M Alemany Hormaeche
Tourism and Hospitality Management, 187-196, 2016
2016
L'experiència d'un projecte docent bilingüe a la Facultad d'Economia i Empresa de la UIB
MJ Escauriaza, MP Llodrá, MA Hormaeche, MAG Sastre
Anuari de l'Educació de les Illes Balears, 290-305, 2012
2012
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Artículos 1–20