| Consumer innovativeness and intentioned autonomous car adoption T Leicht, A Chtourou, K Ben Youssef The Journal of High Technology Management Research, 2018 | 202 | 2018 |
| Storytelling in the context of destination marketing: an analysis of conceptualisations and impact measurement K Ben Youssef, T Leicht, L Marongiu Journal of Strategic Marketing, 1-18, 2018 | 127 | 2018 |
| The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context K Ben Youssef, T Leicht, M Pellicelli, PJ Kitchen Journal of Strategic Marketing, 1-17, 2017 | 77 | 2017 |
| Design émotionnel: pourquoi aimons-nous (ou détestons-nous) les objets qui nous entourent? DA Norman De Boeck, 2012 | 34 | 2012 |
| Brand design: construire la personnalité d'une marque gagnante M Bassani, K Ben Youssef, S Sbalchiero, S Magne De Boeck Supérieur, 2008 | 19 | 2008 |
| Stratégie d'entreprise G Pellicelli, K Ben Youssef, D Chabaud, F Bondoux | 15 | 2007 |
| Online Communication and Italian Tourism F Mosca, K Ben Youssef, T Majd Symphonya. Emerging Issues in Management, 31-45, 2017 | 8 | 2017 |
| Design & marketing: gérer l'idée G Finizio, K Ben Youssef, S Magne Ed. ESKA, 2006 | 7 | 2006 |
| Exploring the relationship between customer education and customer satisfaction K Ben Youssef, M Viassone, P Kitchen | 6 | 2018 |
| Testing the effectiveness of the oath script in reducing the hypothetical bias in the Contingent Valuation Method T De Magistris, F Akaichi, K Ben Youssef Agric. Econ. – Czech 8 (62), 378–384, 2016 | 5 | 2016 |
| Using Tripadvisor Reviews as Tools to Manage Reputation by Acting on the 7P's of Service Marketing: An Exploratory Study K Ben Youssef International Journal of Economics, Commerce and Management, 6, 1-19, 2017 | 4 | 2017 |
| Using the Destination’s Heritage, Language, Lifestyle and "Made in Italy” as a Tourism Development Model K Ben Youssef, M Friel, G Giaccardi The Branding of Tourist Destinations: Theoretical and Empirical Insights, 2018 | 3 | 2018 |
| HOW CAN CUSTOMER EDUCATION IN THE COFFEE SECTOR INCREASE CUSTOMER SATISFACTION? K Ben Youssef, M Viassone, P Kitchen 9th Annual Conference of the EuroMed Academy of Business, 2016 | 3 | 2016 |
| Perceptioning as a Tool for Destination Branding: The case of Liguria as Wikidestination K Ben Youssef, M Friel, T Leicht, L Marongiu Journal of Investment and Management 4, pp. 58-68, 2015 | 3 | 2015 |
| Instruments de design management: théories et cas pratiques C Cautela, F Zurlo, K Ben Youssef, S Magne De Boeck, 2012 | 3* | 2012 |
| Metaverse and the fashion industry: A systematic literature review G Profumo, G Testa, M Viassone, K Ben Youssef Journal of Global Fashion Marketing, 1-25, 2023 | 2 | 2023 |
| An Exploration on The use of Canvas’s Business Model to Create Value in a Food Sector K Ben Youssef, G Giaccardi, M Pellicelli Bucharest 2016, 180, 2016 | 2* | 2016 |
| The impact of COVID-19 on a luxury hotel: A case from Puglia, Italy R Campo, P Rosato, MA Camilleri, S Santovito, K Ben Youssef Tourism Planning and Destination Marketing, Second Edition, 133-149,, 2023 | 1 | 2023 |
| Revisiting the effects of travel satisfaction on visitor's behavioral intentions-Evidence from a cultural heritage site. A Chtourou, T Leicht, M Friel, KB Youssef Journal of Marketing Trends (1961-7798) 5 (2), 2018 | 1 | 2018 |
| How Does Color Strategy Create the Social Value: A Multi-Case Study Approach KB Youssef, M Caiazzo, N Savary International Conference on Marketing and Business Development Journal 1 (1 …, 2017 | 1 | 2017 |
