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J. Alexander Smith
J. Alexander Smith
Professor of Marketing, Oklahoma City University
Dirección de correo verificada de okcu.edu
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Challenges to modern consumer segmentation in a changing world: The need for a second step
LS Amine, JA Smith
Multinational Business Review, 2009
342009
Survey-based targeting fine-tunes television media planning: A case for accuracy and cost efficiency
JA Smith, BA Boyle, HM Cannon
Journal of advertising research 50 (4), 428-439, 2010
162010
A Data-overlay approach to synthesizing single-source data
HM Cannon, JA Smith, DL Williams
Journal of Advertising 36 (4), 7-18, 2007
142007
A Data-overlay approach to synthesizing single-source data
HM Cannon, JA Smith, DL Williams
Journal of Advertising 36 (4), 7-18, 2007
142007
Immediate Feedback and Assessment Technique (IF-AT) testing forms: An overview of the tool and uses
JA Smith
Developments in Business Simulation and Experiential Learning: Proceedings …, 2013
92013
The changing academic environment: What role will experiential learning play in the survival of higher education
JW Gentry, M Kaulbach, JA Smith, R Simon, AH Feinstein, AC Burns
Developments in Business Simulation and Experiential Learning: Proceedings …, 2015
52015
The effects of materialism, religiosity and economic development on satisfaction with life in global consumer environments
K Lehnert, JA Smith, J Wiseman
Review of Business 37 (2), 100-120, 2017
42017
The ABSEL classicos initiative
HM Cannon, JA Smith
Simulation & Gaming 35 (2), 294-307, 2004
42004
The genesis and future of the ABSEL" classicos" initiative
HM Cannon, JA Smith
Developments in Business Simulation and Experiential Learning: Proceedings …, 2003
32003
The genesis and future of the ABSEL" classicos" initiative
HM Cannon, JA Smith
Developments in Business Simulation and Experiential Learning: Proceedings …, 2003
32003
Modern vs Postmodern Consumer Segmentation in International Business: A Comparative Analysis and Research Agenda
JA Smith, LS Amine
Revolution in Marketing: Market Driving Changes, 141-141, 2015
22015
Under the Radar: A conversation about evidence circumvention, manipulation, and fabrication
ET Herron, E Shough, JA Smith
Journal of Accounting Education 60, 100797, 2022
12022
Distance Learning And ABSEL: Revisited For The Nth Plus 1 Time
JW Gentry, M Kaulbach, JA Smith, R Simon, AH Feinstein
Developments in Business Simulation and Experiential Learning: Proceedings …, 2014
12014
The relationship between classified difficulty and implausible distractors in multiple-choice questions
JA Smith, JR Dickinson
International Journal for Business Education 157 (1), 2, 2017
2017
Modern vs. Postmodern Consumer Segmentation in International Marketing: A Comparative Analysis and Research Agenda
JA Smith, LS Amine
DEVELOPMENTS IN MARKETING SCIENCE 29, 141, 2006
2006
An Evaluation of a Distributed Learning Course: A Students'-Eye Perspective
JA Smith
Developments in Business Simulation and Experiential Learning: Proceedings …, 2004
2004
Research Strategy and the BKL: Getting the Most from the ABSEL Archives
JA Smith, HM Cannon
Developments in Business Simulation and Experiential Learning: Proceedings …, 2004
2004
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Artículos 1–17