Mohammad M. Rahman

Cited by

	All	Since 2017
Citations	1134	1121
h-index	10	10
i10-index	10	10

540

270

135

405

20162017201820192020202120228 11 36 90 177 539 254

Co-authors

Jamie CarlsonAssociate Professor in Marketing, University of NewcastleVerified email at newcastle.edu.au
Ranjit VoolaAssociate Professor, Marketing, University of SydneyVerified email at sydney.edu.au
Philip J. Rosenberger IIIUniversity of NewcastleVerified email at newcastle.edu.au
Natalie Jane de VriesAdjunct Associate Lecturer, University of Newcastle, AustraliaVerified email at newcastle.edu.au
Jessica WyllieLecturer in Marketing, University of NewcastleVerified email at newcastle.edu.au
Philipp A. RauschnabelUniversität der Bundeswehr MünchenVerified email at unibw.de
Hajer Kéfi, Ph.D, HDRFull Professor of Management Information SystemsVerified email at devinci.fr
Jenna JacobsonToronto Metropolitan University (Formerly Known as Ryerson University)Verified email at ryerson.ca
Gina A. TranFlorida Gulf Coast UniversityVerified email at fgcu.edu
Elvira IsmagilovaUniversity of BradfordVerified email at bradford.ac.uk
Jari SaloProfessor of Marketing, University of Helsinki, FinlandVerified email at helsinki.fi
Professor Yogesh K DwivediProfessor of Digital Marketing and Innovation, Swansea UniversityVerified email at swansea.ac.uk
Heikki KarjaluotoProfessor of Marketing, University of JyväskyläVerified email at jyu.fi
Yichuan WangAssociate Professor of Digital Marketing, University of SheffieldVerified email at sheffield.ac.uk
Raffaele FilieriProfessor of Digital Marketing, Audencia, Audencia Business School, Department of Marketing, FranceVerified email at audencia.com
Anjala KrishenProfessor, Marketing & International Business, University of Nevada, Las VegasVerified email at unlv.edu
Dr. Varsha JainProfessor in Integrated Marketing Communications and the Co-chair, FPM (Doctoral Level Program) atVerified email at micamail.in
Dr. Vikram KumarSymbiosis International UniversityVerified email at srvmedia.com
Ramakrishnan RamanSymbiosis International (Deemed University) & SIBM PuneVerified email at sibmpune.edu.in
Laurie HughesSenior Lecturer - Analytics and Operations, Swansea University UK.Verified email at swansea.ac.uk

Mohammad M. Rahman

Associate Professor of Marketing, Shippensburg University

Verified email at ship.edu - Homepage

Social Media Marketing Services Marketing Digital Marketing Customer Experience Customer Engagement


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Setting the future of digital and social media marketing research: Perspectives and research propositions YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ... International Journal of Information Management 59, 102168, 2021	462	2021
Customer engagement behaviours in social media: capturing innovation opportunities J Carlson, MM Rahman, R Voola, N De Vries Journal of Services Marketing, 2018	231	2018
Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media J Carlson, MM Rahman, A Taylor, R Voola Journal of Retailing and Consumer Services 46 (January), 149-162, 2017	117	2017
Enhancing brand relationship performance through customer participation and value creation in social media brand communities J Carlson, J Wyllie, MM Rahman, R Voola Journal of Retailing and Consumer Services, 2018	100	2018
Cultivating group-oriented travel behaviour to major events: assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host … J Carlson, PJ Rosenberger III, MM Rahman Journal of Marketing Management 31 (9), 1065-1089, 2015	45	2015
Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective J Carlson, MM Rahman, HH Rosenberger III, Philip J. & Holzmüllerd Journal of Marketing Management 32 (9-10), 900-925, 2016	42	2016
Go with the flow: Engineering flow experiences for customer engagement value creation in branded social media environments J Carlson, NJ de Vries, MM Rahman, A Taylor Journal of Brand Management 24 (4), 334-348, 2017	41	2017
Customer engagement with brands in social media platforms: Configurations, equifinality and sharing J Carlson, SP Gudergan, C Gelhard, MM Rahman European Journal of Marketing, 2019	32	2019
Engaging Gen Y Customers in Online Brand Communities: A Cross-National Assessment J Carlson, SM Rahman, MM Rahman, J Wyllie, R Voola International Journal of Information Management 56, 102252, 2021	24	2021
A hierarchical model of perceived value of group-oriented travel experiences to major events and its influences on satisfaction and future group-travel intentions J Carlson, PJ Rosenberger III, MM Rahman Journal of Travel & Tourism Marketing 33 (9), 1251-1267, 2016	23	2016
Gooool: Motivation Drivers of Attitudinal and Behavioral Fan Loyalty in Brazil PJ Rosenberg III, JH Yun, MM Rahman, S Köcher, MJ de Oliveira Revista Brasileira de Marketing 18 (4), 115-136, 2020	8	2020
SMEs and Networking: A Resource-based View Perspective MM Rahman 56th Annual International Conference of Academy of International Business …, 2015	5	2015
Beyond the Goal Line: A Cross-Country Investigation of the Determinants of Football Fan Loyalty in Germany, Brazil and China PJ Rosenberger III, JH Yun, MM Rahman, S Köcher, M de Oliveira Academy of Marketing 2015 Conference, Limerick, Ireland, 2015	3	2015
IMPACT OF NETWORKING ON FIRMS’EXPORT PERFORMANCE: THE CASE OF SMEs IN NEW SOUTH WALES, AUSTRALIA MM RAHMAN University of Newcastle, 2013	1	2013
Competing Through Compelling FLOW Experiences: Examining the Antecedents and Consequences of Chinese Video Gamers: An Abstract M Rahman, J Carlson, W Powell, J Chen Proceedings of 2020 Academy of Marketing Science Annual Conference, 515-516, 2022		2022
An Abstract: Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking J Wyllie, J Carlson, MM Rahman Academy of Marketing Science Annual Conference, 493-494, 2019		2019
Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived … J Carlson, YC Liao, MM Rahman Academy of Marketing Science Annual Conference, 1-2, 2019		2019
Human Resource Practices and Job Satisfaction: Underlying Mechanism of Self Perceived English Ability, Motivation and Chinese Traditionality MM Rahman, HS Kang		2017
An Examination of the Moderating Effects in the Group Travel Satisfaction – Loyalty Relationship PJ Rosenberger III, M Rahman, J Carlson 2015 Academy of Marketing Conference – The Magic in Marketing, 2015		2015
Effect of Organisational Characteristics on Export-specific and Overall Performance: A case of Australian SMEs MM Rahman 9th Asia Academy of Management Conference, Hong Kong, 2015		2015

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