Sheila L. Sasser
Sheila L. Sasser
Professor of Marketing, Eastern Michigan University, University of Michigan
Dirección de correo verificada de emich.edu
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What is Creative to Whom and Why?: Perceptions in advertising agencies
S Koslow, SL Sasser, EA Riordan
Journal of Advertising Research 43 (1), 96-110, 2003
2282003
What is Creative to Whom and Why?: Perceptions in advertising agencies
S Koslow, SL Sasser, EA Riordan
Journal of Advertising Research 43 (1), 96-110, 2003
2282003
Desperately seeking advertising creativity: Engaging an imaginative" 3Ps" research agenda
SL Sasser, S Koslow
Journal of Advertising 37 (4), 5-20, 2008
1852008
Do marketers get the advertising they need or the advertising they deserve? Agency views of how clients influence creativity
S Koslow, SL Sasser, EA Riordan
Journal of Advertising 35 (3), 81-101, 2006
1472006
The social media transformation process: curating content into strategy
M Kilgour, SL Sasser, R Larke
Corporate Communications: An International Journal, 2015
1212015
Creative and interactive media use by agencies: Engaging an IMC media palette for implementing advertising campaigns
SL Sasser, S Koslow, EA Riordan
Journal of Advertising Research 47 (3), 237-256, 2007
792007
Matching creative agencies with results-driven marketers: do clients really need highly creative advertising?| Macquarie University ResearchOnline
SL Sasser, S Koslow, M Kilgour
Journal of Advertising Research 53 (3), 297-312, 2013
75*2013
Matching creative agencies with results-driven marketers: Do clients really need highly creative advertising?
SL Sasser, S Koslow, M Kilgour
Journal of Advertising Research 53 (3), 297-312, 2013
66*2013
Creativity awards: Great expectations?
M Kilgour, S Sasser, S Koslow
Creativity Research Journal 25 (2), 163-171, 2013
512013
Creating passion to engage versus enrage consumer co‐creators with agency co‐conspirators: unleashing creativity
SL Sasser
Journal of Consumer Marketing, 2008
342008
Passion, expertise, politics, and support
SL Sasser, S Koslow
Journal of Advertising 41 (3), 5-18, 2012
282012
Passion, expertise, politics, and support: creative dynamics in advertising agencies| Macquarie University ResearchOnline
SL Sasser, S Koslow
Journal of Advertising 41 (3), 5-17, 2012
282012
Social media analytics framework: the case of Twitter and Super Bowl ads
C Oh, S Sasser, S Almahmoud
Journal of Information Technology Management 26 (1), 1-18, 2015
262015
Marketing in an interactive world: the evolving nature of communication processes using social media
S Sasser, M Kilgour, LD Hollebeek
Harnessing the Power of Social Media and Web Analytics, 29-52, 2014
222014
Creativity, innovation and integration in global advertising agency channel relationships: Creativity in the real world
SL Sasser
Wayne State University, 2006
162006
The Creative advertising development process: is organizational politics a recipe for disaster or a dysfunctional antidote?
SL Sasser, S Koslow
New trends in advertising research, 103-119, 2008
92008
Creativity and ad theory
SL Sasser, S Koslow
Advertising theory, 191-211, 2012
62012
When bad is good: the creative conundrum of agency-client relationships
SL Sasser, S Koslow
Advances in Advertising Research (Vol. III), 365-377, 2012
52012
A global creativity model emerges: Evolving a theory and empirical framework for the advertising CCI
SL Sasser, R Merz, S Koslow
ICORIA 2008 International Conference on Research in Advertising. Antwerp …, 2008
52008
Drivers of creativity within advertising agencies: How structural configuration can affect and improve creative development
H O'Connor, M Kilgour, S Koslow, S Sasser
Journal of Advertising Research 58 (2), 202-217, 2018
42018
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