| Anti-consumption for environmental sustainability: Conceptualization, review, and multilevel research directions N García-de-Frutos, JM Ortega-Egea, J Martínez-del-Río Journal of Business Ethics 148, 411-435, 2018 | 124 | 2018 |
| Why do some people do “more” to mitigate climate change than others? Exploring heterogeneity in psycho-social associations JM Ortega-Egea, N García-de-Frutos, R Antolín-López PLoS One 9 (9), e106645, 2014 | 105 | 2014 |
| Fostering product innovation: Differences between new ventures and established firms R Antolín-López, J Céspedes-Lorente, N García-de-Frutos, ... Technovation 41, 25-37, 2015 | 88 | 2015 |
| Toward consumption reduction: An environmentally motivated perspective JMO Egea, NG de Frutos Psychology & Marketing 30 (8), 660-675, 2013 | 79 | 2013 |
| You absolutely (don’t) need this! examining differences on customer engagement components for (anti) haul youtubers’ videos N García-de-Frutos, A Estrella-Ramón Journal of Research in Interactive Marketing 15 (1), 86-103, 2021 | 44 | 2021 |
| How does marketers’ and users’ content on corporate Facebook fan pages influence brand equity? A Estrella-Ramón, N García-de-Frutos, JM Ortega-Egea, ... Electronic Commerce Research and Applications 36, 100867, 2019 | 39 | 2019 |
| Anti‐consumption beyond boundaries: From niche topic to global phenomena MSW Lee, JM Ortega Egea, N Garcia de Frutos Psychology & Marketing 37 (2), 171-176, 2020 | 35 | 2020 |
| Counter-arguing as barriers to environmentally motivated consumption reduction: A multi-country study W Lasarov, R Mai, NG de Frutos, JMO Egea, S Hoffmann International Journal of Research in Marketing 36 (2), 281-305, 2019 | 34 | 2019 |
| Mapping the influence of country‐of‐origin knowledge, consumer ethnocentrism, and perceived risk on consumer action against foreign products JM Ortega‐Egea, N García‐de‐Frutos Journal of Consumer Behaviour 20 (5), 1164-1178, 2021 | 31 | 2021 |
| An integrative model of consumers’ reluctance to buy foreign products: do social and environmental country images play a role? N García-de-Frutos, JM Ortega-Egea Journal of Macromarketing 35 (2), 167-186, 2015 | 31 | 2015 |
| Greenpeace’s Detox campaign: Towards a more sustainable textile industry JM Ortega-Egea, N García-de-Frutos Case studies on social marketing: A Global Perspective, 37-47, 2019 | 11 | 2019 |
| Behavioral prediction of environmentally oriented anticonsumption and consumption: A multilevel study of five Eurobarometer surveys JM Ortega Egea, N Garcia de Frutos Psychology & Marketing 37 (2), 308-325, 2020 | 9 | 2020 |
| Análisis de la importancia de los Objetivos de Desarrollo Sostenible de las Naciones Unidasen el ámbito universitario: diferencias entre la perspectiva personal y empresarial R Antolín-López, NG de Frutos, MMM Bravo Revista educativa HEKADEMOS, 24-34, 2020 | 8 | 2020 |
| Learning in higher education: the role of sustainability integration strategies, legitimacy, and teaching tools R Antolin-Lopez, N Garcia-de-Frutos Meeting Expectations in Management Education: Social and Environmental …, 2018 | 6 | 2018 |
| Environmental information influences on pro-environmental behaviour aimed at fighting climate change: main and moderating effects NG de Frutos, JMO Egea Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and …, 2011 | 6 | 2011 |
| Las píldoras de conocimiento como herramienta para el aprendizaje: Análisis de la aceptación del alumnado universitario. M Rodorigo, NG de Frutos, RA López IV Congreso Virtual Internacional sobre Innovación Pedagógica y Praxis …, 2018 | 4 | 2018 |
| Emotional learning in business & sustainability education: A classroom methodology proposal R Antolin-Lopez, N Garcia-de-Frutos, MM Gálvez-Rodríguez, ... EDULEARN18 Proceedings, 690-695, 2018 | 3 | 2018 |
| Empresa y sostenibilidad: Un análisis de las actitudes hacia el aprendizaje en el ámbito universitario. RA López, NG de Frutos IV Congreso Virtual Internacional sobre Innovación Pedagógica y Praxis …, 2018 | 3 | 2018 |
| ANALYZING STUDENTS’INTENTIONS TO USE KNOWLEDGE PILLS: A TAM APPLICATION N Garcia-de-Frutos, R Antolin-Lopez EDULEARN16 Proceedings, 8405-8414, 2016 | 3 | 2016 |
| Nature-based solutions R Antolin-Lopez, N Garcia-de-Frutos Partnerships for the Goals, 804-814, 2021 | 2 | 2021 |
José Manuel Ortega-EgeaUniversity of Almería (Spain)Dirección de correo verificada de ual.es
