Carla Ruiz Mafé
Carla Ruiz Mafé
Profesora titular de marketing. Universidad de Valencia
Dirección de correo verificada de
Citado por
Citado por
The role of consumer innovativeness and perceived risk in online banking usage
J Aldás‐Manzano, C Lassala‐Navarré, C Ruiz‐Mafé, S Sanz‐Blas
International Journal of Bank Marketing, 2009
Exploring individual personality factors as drivers of M‐shopping acceptance
J Aldás‐Manzano, C Ruiz‐Mafé, S Sanz‐Blas
Industrial Management & Data Systems, 2009
Influence of online shopping information dependency and innovativeness on internet shopping adoption
E Bigne‐Alcaniz, C Ruiz‐Mafe, J Aldas‐Manzano, S Sanz‐Blas
Online Information Review, 2008
the impact of internet user shopping patterns and demographics on consumer mobile buying behaviour
E Bigné, S Ruiz, Carla, Sanz
Journal of Electronic Commerce research 6 (3), 193-209, 2005
Internet banking loyalty: evaluating the role of trust, satisfaction, perceived risk and frequency of use
J Aldas-Manzano, C Ruiz-Mafe, S Sanz-Blas, C Lassala-Navarre
The Service Industries Journal 31 (7), 1165-1190, 2011
Key drivers of internet banking services use
J Aldás‐Manzano, C Lassala‐Navarré, C Ruiz‐Mafé, S Sanz‐Blas
Online Information Review, 2009
Key drivers of consumer loyalty to Facebook fan pages
C Ruiz-Mafe, J Marti-Parreno, S Sanz-Blas
Online Information Review, 2014
Key drivers of mobile commerce adoption. An exploratory study of Spanish mobile users
E Bigné, C Ruiz, S Sanz
Journal of theoretical and applied electronic commerce Research 2 (2), 48-60, 2007
Explaining Internet dependency: An exploratory study of future purchase intention of Spanish Internet users
CR Mafe, SS Blas
Internet research, 2006
Key factors of teenagers' mobile advertising acceptance
JM Parreño, S Sanz‐Blas, C Ruiz‐Mafé, J Aldás‐Manzano
Industrial management & data systems, 2013
Cause-related marketing influence on consumer responses: The moderating effect of cause–brand fit
E Bigné-Alcañiz, R Currás-Pérez, C Ruiz-Mafé, S Sanz-Blas
Journal of Marketing Communications 18 (4), 265-283, 2012
Social network loyalty: evaluating the role of attitude, perceived risk and satisfaction
R Currás‐Pérez, C Ruiz‐Mafé, S Sanz‐Blas
Online Information Review, 2013
Drivers and barriers to online airline ticket purchasing
C Ruiz-Mafe, S Sanz-Blas, J Aldas-Manzano
Journal of Air Transport Management 15 (6), 294-298, 2009
Why some internet users don’t buy air tickets online
E Bigné, S Sanz, C Ruiz, J Aldás
Information and communication technologies in tourism 2010, 209-221, 2010
Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement
E Bigné-Alcañiz, R Currás-Pérez, C Ruiz-Mafé, S Sanz-Blas
International Review on Public and Nonprofit Marketing 7 (2), 127-143, 2010
A comparative study of mobile messaging services acceptance to participate in television programmes
CR Mafé, SS Blas, JF Tavera‐Mesías
Journal of service Management, 2010
The role of emotions and conflicting online reviews on consumers' purchase intentions
C Ruiz-Mafe, K Chatzipanagiotou, R Curras-Perez
Journal of Business Research 89, 336-344, 2018
Concepto, dimensiones y antecedentes de la confianza en los entornos virtuales
S Sanz, C Ruiz, I Pérez
Teoria y praxis, 31-56, 2009
How motivation, opportunity and ability can drive online airline ticket purchases
E Bigné, B Hernández, C Ruiz, L Andreu
Journal of air transport management 16, 346-349, 2010
Determinants of user behaviour and recommendation in social networks: An integrative approach from the uses and gratifications perspective
R Curras-Perez, C Ruiz-Mafe, S Sanz-Blas
Industrial Management & Data Systems, 2014
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20