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Artemisia Apostolopoulou
Artemisia Apostolopoulou
Professor, Sport Management, Robert Morris University
Dirección de correo verificada de rmu.edu
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Destination personality, affective image, and behavioral intentions in domestic urban tourism
D Papadimitriou, A Apostolopoulou, K Kaplanidou
Journal of travel research 54 (3), 302-315, 2015
3992015
Destination image components and word-of-mouth intentions in urban tourism: A multigroup approach
D Papadimitriou, K Kaplanidou, A Apostolopoulou
Journal of Hospitality & Tourism Research 42 (4), 503-527, 2018
2752018
" Welcome home": motivations and objectives of the 2004 Grand National Olympic sponsors.
A Apostolopoulou, D Papadimitriou
Sport Marketing Quarterly 13 (4), 2004
1732004
Toward a better understanding of college athletic donors: What are the primary motives?
JM Gladden, DF Mahony, A Apostolopoulou
Sport Marketing Quarterly 14 (1), 2005
1452005
The role of destination personality in predicting tourist behaviour: implications for branding mid-sized urban destinations
A Apostolopoulou, D Papadimitriou
Current Issues in Tourism 18 (12), 1132-1151, 2015
1222015
Event sponsorship as a value creating strategy for brands
D Papadimitriou, A Apostolopoulou, T Dounis
Journal of Product & Brand Management 17 (4), 212-222, 2008
1202008
Brand extensions by US professional sport teams: motivations and keys to success.
A Apostolopoulou
Sport Marketing Quarterly 11 (4), 2002
1142002
Olympic sponsorship activation and the creation of competitive advantage
D Papadimitriou, A Apostolopoulou
Journal of Promotion Management 15 (1-2), 90-117, 2009
1032009
Real women watch football: Gender differences in the consumption of the NFL Super Bowl broadcast
JS Clark, A Apostolopoulou, JM Gladden
Journal of promotion Management 15 (1-2), 165-183, 2009
812009
Who knows Bobby Mo? Using intercollegiate athletics to build a university brand
JS Clark, A Apostolopoulou, S Branvold, D Synowka
Sport Marketing Quarterly 18 (1), 57, 2009
612009
Consumption and meanings of team licensed merchandise
A Apostolopoulou, D Papadimitriou, D Synowka, JS Clark
International Journal of Sport Management and Marketing 12 (1-2), 93-110, 2012
482012
The role of perceived fit in fans' evaluation of sports brand extensions
D Papadimitriou, A Apostolopoulou, I Loukas
International Journal of Sports Marketing and Sponsorship 6 (1), 27-44, 2004
472004
Meanings and functions in Olympic consumption: A study of the Athens 2004 Olympic licensed products
A Apostolopoulou, D Papadimitriou, V Damtsiou
European Sport Management Quarterly 10 (4), 485-507, 2010
402010
From H-Town to Mo-Town: The Importance of Super Bowl Entertainment.
A Apostolopoulou, J Clark, JM Gladden
Sport Marketing Quarterly 15 (4), 2006
342006
Examining the meanings and consumption of sport licensed products through team identification
A Apostolopoulou, D Papadimitriou
Journal of Brand Management 25, 536-548, 2018
332018
Participant-based brand image perceptions of international sport events: The case of the Universiade
D Papadimitriou, A Apostolopoulou, K Kaplanidou
Journal of convention & event tourism 17 (1), 1-20, 2016
292016
Capturing the meanings of sport licensed products
D Papadimitriou, A Apostolopoulou
Journal of Marketing Communications 24 (5), 433-449, 2018
262018
Implementation of a multi‐brand strategy in action sports
C Giannoulakis, A Apostolopoulou
Journal of Product & Brand Management 20 (3), 171-181, 2011
242011
Building a sponsor’s equity through brand personality: perceptions of fans and rivals
C Tsordia, D Papadimitriou, A Apostolopoulou
Sport, Business and Management: An International Journal 8 (5), 454-468, 2018
232018
Advertising portrayals of Indy's female drivers: a perspective on the succession from Guthrie to Patrick.
J Cuneen, NE Spencer, SR Ross, A Apostolopoulou
Sport Marketing Quarterly 16 (4), 2007
172007
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Artículos 1–20