| Entertainment‐seeking shopping centre patrons: the missing segments J Sit, B Merrilees, D Birch International Journal of Retail & Distribution Management 31 (2), 80-94, 2003 | 451 | 2003 |
| Engaging students through multimodal learning environments: The journey continues M Sankey, D Birch, MW Gardiner Proceedings of the 27th Australasian Society for Computers in Learning in …, 2010 | 272 | 2010 |
| The mindful consumer: Balancing egoistic and altruistic motivations to purchase local food D Birch, J Memery, MDS Kanakaratne Journal of Retailing and consumer services 40, 221-228, 2018 | 252 | 2018 |
| Bringing academics on board: Encouraging institution-wide diffusion of e-learning environments D Birch, B Burnett Australasian Journal of Educational Technology 25 (1), 2009 | 246 | 2009 |
| The impact of multiple representations of content using multimedia on learning outcomes across learning styles and modal preferences M Sankey, D Birch, M Gardiner International Journal of Education and Development using ICT 7 (3), 18-35, 2011 | 144 | 2011 |
| Buying seafood: Understanding barriers to purchase across consumption segments D Birch, M Lawley Food quality and preference 26 (1), 12-21, 2012 | 120 | 2012 |
| Assessment of online reflections: Engaging English second language (ESL) students D Birch, M Volkov Australasian Journal of Educational Technology 23 (3), 2007 | 112 | 2007 |
| Drivers and barriers to seafood consumption in Australia D Birch, M Lawley, D Hamblin Journal of Consumer Marketing 29 (1), 64-73, 2012 | 107 | 2012 |
| Tourists, local food and the intention-behaviour gap D Birch, J Memery Journal of Hospitality and Tourism Management 43, 53-61, 2020 | 95 | 2020 |
| Retention and progression of postgraduate business students: An Australian perspective D Carroll, E Ng, D Birch Open Learning: The Journal of Open, Distance and e-Learning 24 (3), 197-209, 2009 | 87 | 2009 |
| Who are the future seaweed consumers in a Western society? Insights from Australia D Birch, K Skallerud, NA Paul British Food Journal 121 (2), 603-615, 2019 | 84 | 2019 |
| Core dimensions of food-related lifestyle: A new instrument for measuring food involvement, innovativeness and responsibility K Brunsø, D Birch, J Memery, Á Temesi, Z Lakner, M Lang, D Dean, ... Food Quality and Preference 91, 104192, 2021 | 64 | 2021 |
| Who eats seaweed? An Australian perspective D Birch, K Skallerud, N Paul Journal of International Food & Agribusiness Marketing 31 (4), 329-351, 2019 | 63 | 2019 |
| Drivers for and obstacles to the development of interactive multimodal technology-mediated distance higher education courses D Birch, M Sankey International Journal of Education and Development using ICT 4 (1), 66-79, 2008 | 54 | 2008 |
| The role of habit, childhood consumption, familiarity, and attitudes across seafood consumption segments in Australia D Birch, M Lawley Journal of food products marketing 20 (1), 98-113, 2014 | 53 | 2014 |
| The Impact of Accent in International Television Advertising D Birch, J McPhail Global Business Languages 2, 91-105, 1997 | 50 | 1997 |
| An exploratory study into the role and interplay of intrinsic and extrinsic cues in Australian consumers’ evaluations of fish M Lawley, D Birch, D Hamblin Australasian Marketing Journal 20 (4), 260-267, 2012 | 49 | 2012 |
| The role of seafood sustainability knowledge in seafood purchase decisions M Lawley, JF Craig, D Dean, D Birch British Food Journal 121 (10), 2337-2350, 2019 | 45 | 2019 |
| Entertainment events in shopping malls—profiling passive and active participation behaviors JK Sit, D Birch Journal of Consumer Behaviour 13 (6), 383-392, 2014 | 44 | 2014 |
| Students' perceptions of technology-based marketing courses D Birch, M Gardiner Proceedings of the 2005 Australian and New Zealand Marketing Academy …, 2005 | 38 | 2005 |
Meredith LawleyProfessor of Marketing, University of the Sunshine CoastDirección de correo verificada de usc.edu.au
