| Feeling the urge: Affect in impulsive and compulsive buying RL Flight, MM Rountree, SE Beatty Journal of Marketing Theory and Practice 20 (4), 453-466, 2012 | 188 | 2012 |
| Characteristics‐based innovation adoption: scale and model validation RL Flight, G D'Souza, AW Allaway Journal of product & brand management 20 (5), 343-355, 2011 | 93 | 2011 |
| A study of perceived innovation characteristics across cultures and stages of diffusion RL Flight, AW Allaway, WM Kim, G D'Souza Journal of Marketing Theory and Practice 19 (1), 109-126, 2011 | 82 | 2011 |
| SKIP IT OR VIEW IT: THE ROLE OF VIDEO STORYTELLING IN SOCIAL MEDIA MARKETING. KK Coker, RL Flight, DM Baima Marketing Management Journal 27 (2), 2017 | 62 | 2017 |
| Video storytelling ads vs argumentative ads: how hooking viewers enhances consumer engagement KK Coker, RL Flight, DM Baima Journal of Research in Interactive Marketing 15 (4), 607-622, 2021 | 44 | 2021 |
| Social entrepreneurship: the role of national leadership culture KK Coker, RL Flight, KN Valle Journal of Research in Marketing and entrepreneurship 19 (2), 125-139, 2017 | 39 | 2017 |
| Brand constellations: reflections of the emotional self RL Flight, KK Coker Journal of Product & Brand Management 25 (2), 134-147, 2016 | 26 | 2016 |
| Organizational Structure and Intra-firm Innovation Diffusion R Flight, R Palmer Marketing Management Journal 23 (2), 35-57, 2013 | 23 | 2013 |
| Time will tell: interaction effects of franchising percentages and age on franchisor mortality rates ME Dobbs, DJ Boggs, M Grünhagen, LL Palacios, RL Flight International Entrepreneurship and Management Journal 10, 607-621, 2014 | 20 | 2014 |
| Birds of a feather: brand attachment through the lens of consumer political ideologies RL Flight, K Coker Journal of Product & Brand Management 31 (5), 731-743, 2021 | 19 | 2021 |
| Brand attachment and the compulsive buyer RL Flight, D Sacramento International Journal of Academic Research in Business and Social Sciences 5 …, 2015 | 15 | 2015 |
| Shopping context and the impulsive and compulsive buyer RL Flight, J Scherle Atlantic Marketing Journal 2 (2), 4, 2013 | 12 | 2013 |
| Franchising during times of economic recession: a longitudinal analysis of automotive service franchises M Grünhagen, RL Flight, DJ Boggs Journal of Marketing Channels 18 (1), 57-77, 2011 | 11 | 2011 |
| A market-level model of relationship regulation RL Flight, JR Henley, RA Robicheaux Journal of Business Research 61 (8), 850-858, 2008 | 11 | 2008 |
| Brand attachment and the compulsive buyer D Sacramento, R Flight Once Retro Now Novel Again, 148, 2014 | 5 | 2014 |
| Linking practitioner dilemmas and research metrics across an integrated marketing curriculum RL Flight Journal of Marketing Education 43 (3), 317-332, 2021 | 3 | 2021 |
| Innovation characteristics and their influence on the rate of diffusion RL Flight The University of Alabama, 2007 | 3 | 2007 |
| CUSTOMER AND COMPETITOR ORIENTATION, INNOVATION AND PERFORMANCE IN SMALL AND MEDIUM SIZED ENTERPRISES. RL FLIGHT, AS MUDIYANSELAGE Marketing Management Journal 31 (1), 2021 | 2 | 2021 |
| Social entrepreneurship in its social context: the role of national leadership culture KN Valle, KK Coker, RL Flight Change as a Constant, 48, 2015 | 1 | 2015 |
| Emotional Reactions to Unexpected Packaging Characteristics RL Flight Back to the Future: Revisiting the Foundations of Marketing, 541, 2018 | | 2018 |
Marko GrunhagenEastern Illinois University (USA)Dirección de correo verificada de eiu.edu
