Elena Delgado-Ballester
Elena Delgado-Ballester
Dirección de correo verificada de um.es
TítuloCitado porAño
Brand trust in the context of consumer loyalty
E Delgado-Ballester, J Luis Munuera-Alemán
European Journal of marketing 35 (11/12), 1238-1258, 2001
14112001
Does brand trust matter to brand equity?
E Delgado-Ballester, J Luis Munuera-Alemán
Journal of product & brand management 14 (3), 187-196, 2005
8752005
Development and validation of a brand trust scale
E Delgado-Ballester, JL Munuera-Aleman, MJ Yague-Guillen
International Journal of Market Research 45 (1), 35-54, 2003
8492003
Applicability of a brand trust scale across product categories: A multigroup invariance analysis
E Delgado-Ballester
European Journal of Marketing 38 (5/6), 573-592, 2004
3502004
Sales promotions effects on consumer-based brand equity
M Palazn-Vidal, E Delgado-Ballester
International Journal of Market Research 47 (2), 179-204, 2005
1502005
Effectiveness of price discounts and premium promotions
M Palazon, E Delgado‐Ballester
Psychology & Marketing 26 (12), 1108-1129, 2009
1322009
Revitalising brands through communication messages: the role of brand familiarity
E Delgado-Ballester, A Navarro, M Sicilia
European Journal of Marketing 46 (1/2), 31-51, 2012
1232012
Building online brands through brand alliances in internet
E Delgado-Ballester, M Hernández-Espallardo
European Journal of Marketing 42 (9/10), 954-976, 2008
892008
Product innovation in small manufacturers, market orientation and the industry's five competitive forces: Empirical evidence from Spain
M Hernández-Espallardo, E Delgado-Ballester
European Journal of Innovation Management 12 (4), 470-491, 2009
872009
The moderating role of price consciousness on the effectiveness of price discounts and premium promotions
M Palazon, E Delgado
Journal of Product & Brand Management 18 (4), 306-312, 2009
822009
Effect of brand associations on consumer reactions to unknown on-line brands
E Delgado-Ballester, M HernáNdez-Espallardo
International Journal of Electronic Commerce 12 (3), 81-113, 2008
802008
Estado actual de la investigación sobre la lealtad a la marca: una revisión teórica
MED Ballester
Dirección y Organización, 2004
782004
Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness
E Delgado-Ballester, M Hernandez-Espallardo, A Rodriguez-Orejuela
European Journal of Marketing 48 (9/10), 1850-1869, 2014
572014
Hedonic or utilitarian premiums: does it matter?
M Palazon, E Delgado-Ballester
European Journal of Marketing 47 (8), 1256-1275, 2013
532013
MARCAS DE EXPERIENCIA: MARCANDO LA DIFERENCIA.
E Fernández Sabiote, ME Delgado Ballester
Estudios Gerenciales 27 (121), 2011
422011
El papel de las redes sociales como generadoras de" amor a la marca"
M Palazón, E Delgado, M Sicilia
UCJC Business and Society Review (formerly known as Universia Business Review), 2014
382014
Controversia conceptual sobre el capital de marca: propuesta de un marco teórico de análisis
ED Ballester
Revista Europea de Dirección y Economía de la Empresa 12 (3), 7-24, 2003
372003
Brand experimental value versus brand functional value: which matters more for the brand?
E Delgado-Ballester, E Fernandez Sabiote
European Journal of Marketing 49 (11/12), 1857-1879, 2015
342015
The expected benefit as determinant of deal-prone consumers' response to sales promotions
M Palazon, E Delgado-Ballester
Journal of Retailing and Consumer Services 18 (6), 542-547, 2011
322011
Medición del capital de marca con indicadores formativos
ED Ballester, JLM Alemán
Investigación y marketing, 16-20, 2002
312002
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