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Prof Heidi Winklhofer
Prof Heidi Winklhofer
Nottingham University Business School
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Año
Index construction with formative indicators: An alternative to scale development
A Diamantopoulos, HM Winklhofer
Journal of marketing research 38 (2), 269-277, 2001
68322001
Index construction with formative indicators: An alternative to scale development
A Diamantopoulos, HM Winklhofer
Journal of marketing research 38 (2), 269-277, 2001
68252001
Modelling consumer choice of distribution channels: an illustration from financial services
N Jo Black, A Lockett, C Ennew, H Winklhofer, S McKechnie
International Journal of Bank Marketing 20 (4), 161-173, 2002
6872002
The adoption of Internet financial services: a qualitative study
N Jo Black, A Lockett, H Winklhofer, C Ennew
International Journal of Retail & Distribution Management 29 (8), 390-398, 2001
5522001
Applying the technology acceptance model to the online retailing of financial services
S McKechnie, H Winklhofer, C Ennew
International Journal of Retail & Distribution Management 34 (4/5), 388-410, 2006
4072006
Is e‐marketing coming of age? An examination of the penetration of e‐marketing and firm performance
RJ Brodie, H Winklhofer, NE Coviello, WJ Johnston
Journal of interactive marketing 21 (1), 2-21, 2007
3962007
Customers as resource integrators: toward a model of customer learning
S Hibbert, H Winklhofer, MS Temerak
Journal of Service Research 15 (3), 247-261, 2012
2972012
Co-creating corporate brand identity with online brand communities: A managerial perspective
A Essamri, S McKechnie, H Winklhofer
Journal of Business Research 96, 366-375, 2019
2192019
Emotions and dissonance in ‘ethical’consumption choices
D Gregory-Smith, A Smith, H Winklhofer
Journal of Marketing Management 29 (11-12), 1201-1223, 2013
2192013
Forecasting practice: a review of the empirical literature and an agenda for future research
H Winklhofer, A Diamantopoulos, SF Witt
International Journal of forecasting 12 (2), 193-221, 1996
2121996
Marketing practices and performance of small service firms: an examination in the tourism accommodation sector
N Coviello, H Winklhofer, K Hamilton
Journal of Service Research 9 (1), 38-58, 2006
1992006
Marketing practices and performance of small service firms: an examination in the tourism accommodation sector
N Coviello, H Winklhofer, K Hamilton
Journal of Service Research 9 (1), 38-58, 2006
1992006
Purchasing practices in small-to medium-sized enterprises: An examination of strategic purchasing adoption, supplier evaluation and supplier capabilities
AD Pressey, HM Winklhofer, NX Tzokas
Journal of purchasing and supply management 15 (4), 214-226, 2009
1752009
Measuring users’ value experience on a travel website (e-value) what value is cocreated by the user?
AA Mohd-Any, H Winklhofer, C Ennew
Journal of Travel Research 54 (4), 496-510, 2015
1732015
Contemporary Marketing Practices research program: a review of the first decade
RJ Brodie, NE Coviello, H Winklhofer
Journal of Business & Industrial Marketing 23 (2), 84-94, 2008
1692008
The effect of website and e-commerce adoption on the relationship between SMEs and their export intermediaries
KA Houghton, H Winklhofer
International small business journal 22 (4), 369-388, 2004
1632004
Relationship quality: a literature review and research agenda
AL Vieira, H Winklhofer, CT Ennew
Journal of Customer Behaviour 7 (4), 269-291, 2008
1332008
Strategic purchasing and the evaluation of “problem” key supply relationships: what do key suppliers need to know?
A Pressey, N Tzokas, H Winklhofer
Journal of Business & Industrial Marketing 22 (5), 282-294, 2007
1112007
Managerial evaluation of sales forecasting effectiveness: A MIMIC modeling approach
HM Winklhofer, A Diamantopoulos
International journal of research in marketing 19 (2), 151-166, 2002
962002
A cultural perspective of relationship orientation: using organisational culture to support a supply relationship orientation
H Winklhofer, A Pressey, N Tzokas
Journal of Marketing Management 22 (1-2), 169-194, 2006
742006
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Artículos 1–20