| Do Consumers Respond to Marginal or Average Price? Evidence from Nonlinear Electricity Pricing K Ito The American Economic Review 104 (2), 537-63, 2014 | 953 | 2014 |
| Willingness to pay for clean air: Evidence from air purifier markets in China K Ito, S Zhang Journal of Political Economy 128 (5), 1627-1672, 2020 | 282 | 2020 |
| Moral suasion and economic incentives: Field experimental evidence from energy demand K Ito, T Ida, M Tanaka American Economic Journal: Economic Policy 10 (1), 240-67, 2018 | 249 | 2018 |
| Moral suasion and economic incentives: Field experimental evidence from energy demand K Ito, T Ida, M Tanaka American Economic Journal: Economic Policy 10 (1), 240-67, 2018 | 249 | 2018 |
| The economics of attribute-based regulation: Theory and evidence from fuel economy standards K Ito, JM Sallee Review of Economics and Statistics 100 (2), 319-336, 2018 | 176 | 2018 |
| Sequential markets, market power, and arbitrage K Ito, M Reguant American Economic Review 106 (7), 1921-1957, 2016 | 171 | 2016 |
| Asymmetric incentives in subsidies: Evidence from a large-scale electricity rebate program K Ito American Economic Journal: Economic Policy 7 (3), 209-37, 2015 | 129 | 2015 |
| The persistence of moral suasion and economic incentives: Field experimental evidence from energy demand K Ito, T Ida, M Tanaka National Bureau of Economic Research, 2015 | 77 | 2015 |
| Using dynamic electricity pricing to address energy crises: Evidence from randomized field experiments T Ida, K Ito, M Tanaka 36th Annual NBER Summer Institute, Cambridge, MA, USA, 2013 | 43 | 2013 |
| How do consumers respond to nonlinear pricing? Evidence from household water demand K Ito Stanford Institute for Economic Policy Research. Retrieved from http …, 2013 | 34 | 2013 |
| Do consumers respond to marginal or average price K Ito Evidence from nonlinear electricity pricing. Energy Institute at Haas …, 2012 | 33 | 2012 |
| How do consumers respond to nonlinear pricing? Evidence from household electricity demand K Ito Energy Institute at Haas Working Paper 210, 2010 | 21 | 2010 |
| Reforming inefficient energy pricing: Evidence from china K Ito, S Zhang NBER Working Paper, 2020 | 19 | 2020 |
| Selection on welfare gains: Experimental evidence from electricity plan choice K Ito, T Ida, M Tanaka National Bureau of Economic Research, 2021 | 18 | 2021 |
| How do consumers respond to nonlinear pricing K Ito Evidence from, 2010 | 14 | 2010 |
| Information Frictions, Inertia, and Selection on Elasticity: A Field Experiment on Electricity Tariff Choice K Ito, T Ida, M Tanaka Working Paper, 2017 | 10 | 2017 |
| The persistence of moral suasion and monetary incentives: Experimental evidence from energy demand K Ito, T Ida, M Tanaka Unpublished manuscript. Available at: http://people. bu. edu/ito …, 2014 | 10 | 2014 |
| The persistence of intrinsic and extrinsic motivation: experimental evidence from energy demand K Ito, T Ida, M Tanaka Working Paper, 2014 | 9 | 2014 |
| Do consumers distinguish marginal cost from fixed cost? Evidence from heating price reform in China K Ito, S Zhang Conference Paper, National Bureau of Economic Research, https://conference …, 2018 | 6 | 2018 |
| Reforming Japan’s Power Industry K Ito Stanford Institute for Economic Policy Research, Standford University, 2012 | 4 | 2012 |
