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NORA LADO
NORA LADO
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Title
Cited by
Cited by
Year
Reverse logistics, stakeholders' influence, organizational slack, and managers' posture
MJ Álvarez-Gil, P Berrone, FJ Husillos, N Lado
Journal of business research 60 (5), 463-473, 2007
3572007
Market orientation and business economic performance: A mediated model
A Maydeu‐Olivares, N Lado
international journal of service industry management 14 (3), 284-309, 2003
2802003
Measuring market orientation in several populations: A structural equations model
N Lado, A Maydeu‐Olivares, J Rivera
European journal of marketing 32 (1/2), 23-39, 1998
2431998
Exploring the link between market orientation and innovation in the European and US insurance markets
N Lado, A Maydeu‐Olivares
International marketing review 18 (2), 130-145, 2001
2282001
Identifying successful marketing strategies by export regional destination
N Lado, E Martínez‐Ros, A Valenzuela
International marketing review 21 (6), 573-597, 2004
1582004
Behavioural loyalty towards store brands
JM Labeaga, N Lado, M Martos
Journal of Retailing and consumer services 14 (5), 347-356, 2007
1472007
Service robots and COVID-19: exploring perceptions of prevention efficacy at hotels in generation Z
J Romero, N Lado
International Journal of Contemporary Hospitality Management 33 (11), 4057-4078, 2021
942021
Financial service firms’ entry‐mode choice and cultural diversity: Spanish companies in Latin America
M José Álavarez‐Gil, C Cardone‐Riportella, N Lado‐Cousté, ...
International Journal of Bank Marketing 21 (3), 109-121, 2003
70*2003
Cross‐cultural comparisons of consumer satisfaction ratings: a perspective from Albert Hirschman's theory
LC Duque, N Lado
International Marketing Review 27 (6), 676-693, 2010
462010
Current marketing practices and market orientation in the context of an emerging economy: the case of Uruguay
N Lado, LC Duque, D Alvarez Bassi
Journal of Small Business Management 51 (4), 602-616, 2013
452013
Casos prácticos de marketing
JJ Lambin, N Lado, J Rivera, A Mollá
McGraw-Hill, 1995
441995
the power of a package product claims drive purchase decisions
EMR N Lado Cousté, M Martos-Partal
journal of advertising research 52 (3), 364-375, 2012
432012
Measurement and effects of teaching quality: an empirical model applied to masters programs
C Cardone Riportella, N Lado, P Rivera Torres
402001
La tipología de estrategias de Miles y Snow: un estudio aplicando una escala multi-ítems
N Lado
AEDEM, 1997
371997
Detangling consumer attitudes to better explain co-branding success
HC Ho, N Lado, P Rivera-Torres
Journal of Product & Brand Management 26 (7), 704-721, 2017
342017
Tipos estratégicos, orientación al mercado y resultados
N Lado
DoctoralThesis, Univ. Autónoma de Madrid, 1995
341995
The relative effects of client-following and market-seeking strategies in the internationalisation process of financial-service companies: A comparison of Spanish and Finnish …
C Cardone-Riportella, MJ Alvaréz-Gil, N Lado-Cousté, V Sasi
International Journal of Management 20 (3), 384, 2003
322003
The relative effects of client-following and market-seeking strategies in the internationalisation process of financial-service companies: A comparison of Spanish and Finnish …
C Cardone-Riportella, MJ Alvaréz-Gil, N Lado-Cousté, V Sasi
International Journal of Management 20 (3), 384, 2003
322003
SMORE: Towards a semantic modeling for knowledge representation on social media
N Villanueva, D., Gonzalez I, López, J. L, Lado
Science of Computer Programming, 2015
27*2015
El nivel de la orientación al mercado en las empresas aseguradoras en España y en el resto de Europa: un estudio comparativo
N Lado, MÁ Martínez Martínez
ESIC. Escuela Superior de Gestión comercial y Marketing, 1998
201998
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