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NORA LADO
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Reverse logistics, stakeholders' influence, organizational slack, and managers' posture
MJ Álvarez-Gil, P Berrone, FJ Husillos, N Lado
Journal of business research 60 (5), 463-473, 2007
3012007
Market orientation and business economic performance: A mediated model
A Maydeu‐Olivares, N Lado
international journal of service industry management, 2003
2302003
Measuring market orientation in several populations: A structural equations model
N Lado, A Maydeu‐Olivares, J Rivera
European journal of marketing, 1998
2231998
Exploring the link between market orientation and innovation in the European and US insurance markets
N Lado, A Maydeu‐Olivares
International marketing review, 2001
2012001
Identifying successful marketing strategies by export regional destination
N Lado, E Martínez‐Ros, A Valenzuela
International marketing review, 2004
1412004
Behavioural loyalty towards store brands
JM Labeaga, N Lado, M Martos
Journal of Retailing and consumer services 14 (5), 347-356, 2007
1342007
Financial service firms’ entry‐mode choice and cultural diversity: Spanish companies in Latin America
MJ Álavarez‐Gil, C Cardone‐Riportella, N Lado‐Cousté, ...
International Journal of Bank Marketing, 2003
472003
Casosprácticos de marketing Gula de soluciones
JJ Lambin, JJ Lambin
McGraw, 1996
451996
Cross‐cultural comparisons of consumer satisfaction ratings: a perspective from Albert Hirschman's theory
LC Duque, N Lado
International Marketing Review, 2010
412010
Current Marketing Practices and Market Orientation in the Context of an Emerging Economy: The Case of U ruguay
N Lado, LC Duque, D Alvarez Bassi
Journal of Small Business Management 51 (4), 602-616, 2013
372013
Tipos estratégicos, orientación al mercado y resultados
N Lado
DoctoralThesis, Univ. Autónoma de Madrid, 1995
351995
La tipología de estrategias de Miles y Snow: un estudio aplicando una escala multi-ítems
N Lado
AEDEM, 1997
331997
The relative effects of client-following and market-seeking strategies in the internationalisation process of financial-service companies: A comparison of Spanish and Finnish …
C Cardone-Riportella, MJ Alvaréz-Gil, N Lado-Cousté, V Sasi
International Journal of Management 20 (3), 384, 2003
302003
The relative effects of client-following and market-seeking strategies in the internationalisation process of financial-service companies: A comparison of Spanish and Finnish …
C Cardone-Riportella, MJ Alvaréz-Gil, N Lado-Cousté, V Sasi
International Journal of Management 20 (3), 384, 2003
302003
SMORE: Towards a semantic modeling for knowledge representation on social media
N Villanueva, D., Gonzalez I, López, J. L, Lado
Science of Computer Programming, 2015
24*2015
the power of a package product claims drive purchase decisions
EMR N Lado Cousté, M Martos-Partal
journal of advertising research 52 (3), 364-375, 2012
222012
El nivel de la orientación al mercado en las empresas aseguradoras en España y en el resto de Europa: un estudio comparativo
N Lado, MÁ Martínez Martínez
ESIC. Escuela Superior de Gestión comercial y Marketing, 1998
191998
Detangling consumer attitudes to better explain co-branding success
HC Ho, N Lado, P Rivera-Torres
Journal of Product & Brand Management, 2017
162017
Measurement and effects of teaching quality: an empirical model applied to masters programs
C Cardone Riportella, N Lado, P Rivera Torres
162001
Los valores materiales en el comportamiento del consumidor: un estudio exploratorio de los jóvenes
N Lado, ML Villanueva Orbaiz
ESIC. Escuela Superior de Gestión comercial y Marketing, 1998
161998
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