| Antecedents of green purchase behavior: An examination of collectivism, environmental concern, and PCE Y Kim, SM Choi Advances in consumer research 32, 592, 2005 | 1620 | 2005 |
| Congruence effects in sponsorship: The mediating role of sponsor credibility and consumer attributions of sponsor motive NJ Rifon, SM Choi, CS Trimble, H Li Journal of advertising 33 (1), 30-42, 2004 | 1430 | 2004 |
| Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students Y Kim, D Sohn, SM Choi Computers in human behavior 27 (1), 365-372, 2011 | 1340 | 2011 |
| It is a match: The impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness SM Choi, NJ Rifon Psychology & marketing 29 (9), 639-650, 2012 | 959 | 2012 |
| Electronic word-of-mouth in social networking sites: A cross-cultural study of the United States and China SC Chu, SM Choi Journal of Global Marketing 24 (3), 263-281, 2011 | 582 | 2011 |
| Lessons from the rich and famous: A cross-cultural comparison of celebrity endorsement in advertising SM Choi, WN Lee, HJ Kim Journal of advertising 34 (2), 85-98, 2005 | 575 | 2005 |
| Who is the celebrity in advertising? Understanding dimensions of celebrity images SM Choi, NJ Rifon The journal of popular Culture 40 (2), 304-324, 2007 | 510 | 2007 |
| Why we post selfies: Understanding motivations for posting pictures of oneself Y Sung, JA Lee, E Kim, SM Choi Personality and individual differences 97, 260-265, 2016 | 456 | 2016 |
| Antecedents and consequences of web advertising credibility: A study of consumer response to banner ads SM Choi, NJ Rifon Journal of interactive Advertising 3 (1), 12-24, 2002 | 454 | 2002 |
| Your privacy is sealed: Effects of web privacy seals on trust and personal disclosures NJ Rifon, R LaRose, SM Choi Journal of consumer affairs 39 (2), 339-362, 2005 | 381 | 2005 |
| Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior E Kim, JA Lee, Y Sung, SM Choi Computers in Human Behavior 62, 116-123, 2016 | 298 | 2016 |
| MINI-lovers, maxi-mouths: An investigation of antecedents to eWOM intention among brand community members YH Yeh, SM Choi Journal of marketing communications 17 (3), 145-162, 2011 | 298 | 2011 |
| Building customer relationships in an electronic age: The role of interactivity of E‐commerce Web sites D Yoon, SM Choi, D Sohn Psychology & Marketing 25 (7), 602-618, 2008 | 272 | 2008 |
| The importance of perceived endorser credibility in South Korean advertising C La Ferle, SM Choi Journal of current issues & research in advertising 27 (2), 67-81, 2005 | 270 | 2005 |
| Dimensions of luxury brand personality: Scale development and validation Y Sung, SM Choi, H Ahn, YA Song Psychology & Marketing 32 (1), 121-132, 2015 | 239 | 2015 |
| Bridging or bonding? A cross-cultural study of social relationships in social networking sites SM Choi, Y Kim, Y Sung, D Sohn Information, Communication & Society 14 (1), 107-129, 2011 | 196 | 2011 |
| “I won't leave you although you disappoint me”: The interplay between satisfaction, investment, and alternatives in determining consumer–brand relationship commitment Y Sung, SM Choi Psychology & Marketing 27 (11), 1050-1073, 2010 | 194 | 2010 |
| The role of horizontal and vertical individualism and collectivism in online consumers’ responses toward persuasive communication on the web WN Lee, SM Choi Journal of Computer-Mediated Communication 11 (1), 317-336, 2005 | 183 | 2005 |
| Social capital and self-presentation on social networking sites: a comparative study of Chinese and American young generations SC Chu, SM Choi Chinese Journal of Communication 3 (4), 402-420, 2010 | 164 | 2010 |
| Keep the social in social media: The role of social interaction in avatar-based virtual shopping JH Moon, E Kim, SM Choi, Y Sung Journal of Interactive Advertising 13 (1), 14-26, 2013 | 109 | 2013 |
